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5 weeks ago

Social Media Manager

Greater Good Charities

Seattle, WA (Remote)Full time$60K/yr – $65K/yr

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Greater Good Charities

Social Media Manager

Seattle, WA (Remote)

$60K/yr – $65K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the hands-on organic social engine for a nonprofit, connecting strategy to execution across channels and partners with measurable growth in reach, engagement, and donor conversations.

Social Strategy & Calendar: revise the plan with leadership and publish channel-specific calendars that balance campaigns and trends.
Content & Community: write platform-tailored posts, manage visuals, captions, posting cadence, and community responses at scale.
Measurement & Collaboration: test content, pull performance insights with marketing peers, and feed learnings back into future posts and cross-channel initiatives.

Job Description

Own organic social strategy and execution for a nonprofit audience, driving KPIs and audience growth across channels from strategy through reporting.

Revise the existing organic social strategy in collaboration with the VP, Digital Marketing to meet organic KPIs and grow our audiences and engagement.
Write monthly publishing calendars outlining content on each channel, utilizing a mix of GGC campaigns and trending content.
Write compelling organic social, customizing copy for each channel (Facebook, Instagram, TikTok, X, YouTube, LinkedIn) and audience with an understanding of what motivates viewers to engage with content.
Organize each social post from start to finish, including requesting or creating visual elements, writing captions, and scheduling posts within Hubspot.
Regularly test social content, working with the Director of Performance Marketing to track tests, analyze results, and apply findings to future posts and campaigns.
Adhere to deadlines within the social editorial calendar, aligning with cross-channel content and initiatives, and updating assigned email tasks within the project management software (Asana).
Serve as the community management lead, answering donor questions and concerns across social platforms, ad platforms, and the SMS platform to build engagement and a loyal following. This also includes flagging sensitive content/questions and following and engaging with partners/sponsors and their content.
Build influencer partnerships and campaigns with guidance from the VP, Digital Marketing.
Work with the Advancement and Corporate Partnerships team to create posts tailored for major donors and corporate sponsors.
Regularly assess performance of each post, working with the Director of Performance Marketing and Director of Growth Operations to pull and analyze reports and assess progress towards KPIs.

Greater Good Charities

2.9 Glassdoor

Greater Good Charities is an independent 501(c)(3) charitable organization devoted to improving the health and well-being of people, pets, and the planet. In addition to creating and operating a suite of Signature Programs, Greater Good Charities has invested over $650 million in impact, including cash grants, in-kind supplies, and programmatic support to charity partners, encompassing thousands of projects that support our mission.

Founded in 2006

Seattle, Washington, USA

86 employees (17 in marketing)

www.greatergood.org

40% recommend to a friend

Traffic Signals

Monthly Visitors

81.9K

Monthly Google Ads Budget

$153.4K

Traffic Source Mix

39.6%

Direct

38.9%

Referral

5.4%

Social

12.1%

Paid

3.8%

Headcount Trend

Current headcount: ~86

Marketing Team

Marketing Team Size

12 (14% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$130K

Last Raise

$100K

Grant, 1 years ago

Funding History

Nov 2024
Grant • $100K
Nov 2023
Grant • $30K

Recent News

Working for the ‘Greater Good’ American charity planning long-term support for Jamaica’s post-Melissa recovery

Nov 20, 2025 • Jamaica Observer

Austin Animal Services Teams Up with Greater Good Charities for a Free Spay/Neuter Clinic in Austin and Travis County

Nov 15, 2025 • Hoodline

Greater Good Charities, Mobile Mike sending supplies from South Florida to Melissa-stricken Jamaica amid relief efforts

Nov 4, 2025 • WSVN

Own organic social strategy and execution for a nonprofit audience, driving KPIs and audience growth across channels from strategy through reporting.

Revise the existing organic social strategy in collaboration with the VP, Digital Marketing to meet organic KPIs and grow our audiences and engagement.
Write monthly publishing calendars outlining content on each channel, utilizing a mix of GGC campaigns and trending content.
Write compelling organic social, customizing copy for each channel (Facebook, Instagram, TikTok, X, YouTube, LinkedIn) and audience with an understanding of what motivates viewers to engage with content.
Organize each social post from start to finish, including requesting or creating visual elements, writing captions, and scheduling posts within Hubspot.
Regularly test social content, working with the Director of Performance Marketing to track tests, analyze results, and apply findings to future posts and campaigns.
Adhere to deadlines within the social editorial calendar, aligning with cross-channel content and initiatives, and updating assigned email tasks within the project management software (Asana).
Serve as the community management lead, answering donor questions and concerns across social platforms, ad platforms, and the SMS platform to build engagement and a loyal following. This also includes flagging sensitive content/questions and following and engaging with partners/sponsors and their content.
Build influencer partnerships and campaigns with guidance from the VP, Digital Marketing.
Work with the Advancement and Corporate Partnerships team to create posts tailored for major donors and corporate sponsors.
Regularly assess performance of each post, working with the Director of Performance Marketing and Director of Growth Operations to pull and analyze reports and assess progress towards KPIs.