4 weeks ago
Manager, Marketing Campaign
Hard Rock Hotel & Casino Ottawa
Atlantic City, NJ (On-site)Full time$80K/yr – $85K/yr
Manager, Marketing Campaign
Atlantic City, NJ (On-site)
$80K/yr – $85K/yrSenior Level5+ years expFull time
Posted 4 weeks ago
Job Summary
A marketing leader will own end-to-end strategy and execution across traditional and digital channels, shaping creative assets and performance while coordinating with internal teams and external partners.
- Lead strategic planning, development, and optimization of integrated campaigns across traditional and digital channels.
- Oversee brand storytelling, creative assets, content, and channel-specific execution.
- Analyze results to optimize ROI and identify emerging opportunities.
Job Description
Responsibilities
- Lead the strategic planning, development, implementation, and optimization of integrated marketing campaigns across traditional and digital channels to drive brand awareness, visitation, revenue, and customer engagement.
- Develop and execute comprehensive marketing strategies encompassing traditional media, including radio, print, magazines, out-of-home advertising, sponsorships, and other offline marketing initiatives.
- Oversee all digital marketing channels, including website content and optimization, on-property digital signage and screens, social media platforms, paid search, display advertising, email marketing, online travel agencies (OTAs), and other emerging digital platforms.
- Establish annual, quarterly, and campaign-specific marketing plans, including media strategies, promotional calendars, creative direction, and performance goals.
- Analyze and report on the effectiveness of all marketing campaigns and assets, utilizing data-driven insights to optimize performance, improve return on investment, and identify emerging opportunities.
- Oversee the creation and implementation of compelling creative assets, content strategies, photography, video production, and brand storytelling initiatives across all marketing platforms.
- Ensure consistent brand standards, messaging, and customer experience across all marketing channels, touchpoints, and advertising campaigns.
- Monitor industry trends, consumer behavior, competitive activity, emerging technologies, and advertising innovations to identify opportunities that strengthen the property's competitive position.
- Serve as the primary liaison between internal departments, advertising agencies, media partners, and external vendors regarding marketing and advertising initiatives.
- Support other key marketing efforts as needed.
Requirements
- Bachelors’ in hotel management, hospitality, marketing and business administration. A minimum of five (5) years of experience in a similar position or the equivalent combination of education and experience.
- Minimum five (5) years of marketing, advertising, brand management, or related experience, including the development and execution of traditional and digital marketing campaigns.
- Experience managing integrated marketing initiatives across multiple channels, including traditional advertising, digital media, website marketing, social media, paid search, display advertising, email marketing, and promotional campaigns.
- Experience managing agencies, media partners, vendors, and other external marketing resources.
- Strong understanding of digital marketing, advertising, analytics, and performance measurement.
- Experience managing marketing budgets and evaluating campaign performance.
- Strong project management, organizational, and communication skills with the ability to manage multiple priorities and deadlines.
- Demonstrated ability to think strategically, exercise sound judgment, and work independently in a fast-paced environment.
- Ability to build effective relationships and collaborate with internal stakeholders, external partners, and vendors.
- Strong written and verbal communication skills with attention to detail.
Benefits
- Medical, Dental, Vision Prescription, Life, Accident, Pet Legal
- 401K with match
- Paid Time Off
- Holiday Pay
- Free Meals, Free Uniforms, Free Parking
- Discounts at Hard Rock properties around the globe
- All team members are eligible to participate in the discretionary annual bonus program
- Training and Leadership development programs
- Salary Range $80,000-$85,000.
Hard Rock Hotel & Casino Ottawa
Hard Rock Hotel & Casino Ottawa is Canada’s first fully integrated Hotel, Casino, Dining, and LIVE venue experience. We proudly provide dynamic gaming slot machines (over 1,500 machines), electronic table games, VIP High Limit Gaming, horse harness racing, and entertainment experiences like no other. We're open and 24/7, 365 days a year, and there’s nothing else like it! 19+ | PlaySmart
Salaries
Posted range
$80K/yr – $85K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
16 (8% of company)
Marketing Roles Posted (Last 30 Days)
2
Recent Ads
Traffic Signals
Monthly Visitors
3.5M
Monthly Google Ads Budget
$408.3K
Traffic Source Mix
Search
50.9%
Direct
38.2%
Referral
8.6%
Social
1%
Paid
1.2%
Headcount Trend
Current headcount: ~210
News about Hard Rock Hotel & Casino Ottawa
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.