7 days ago
Communications Specialist
North Carolina Education Lottery
Raleigh, NC (On-site)Full time
Marketing jobs
2 marketing jobs
Communications Specialist
Raleigh, NC (On-site)
Salary Not AvailableMid Level1+ years expFull time
Posted 7 days ago
Job Summary
Owns the lottery's media and public communications, guiding strategy across media relations, promotions, and internal/external messaging.
- Develops and sustains positive media relationships and generates winner awareness.
- Leads media releases, social posts, intranet content, and public messaging in line with brand.
- Tracks coverage and acts as a spokesperson to shape public perception.
Job Description
Responsibilities
- Oversees and generates the lottery’s winner awareness
- Develops and establishes positive media relations by building relationships with key media influencers
- Promotes lottery games and promotions through media releases to both traditional and new media and directly to the public through posts on online channels in alignment with brand messaging
- Conducts internal communications for lottery employees, editing and producing content for the lottery’s Intranet site, LinkedIn and other channels
- Supports public relations by producing content and messaging
- Tracks and monitors news media coverage and public perception of the lottery
Requirements
- Bachelor's degree in communications, marketing, or related field such as journalism, and 1 to 3 years’ experience in communications or a related field. A master’s degree will be preferred.
- Knowledge of media relations including the ability to write a media release, pitch a story, organize a media event, and build working relationships with members of the media.
- Ability to effectively communicate a brand message on and off camera when handling media requests.
- Ability to serve as spokesperson for the brand while presenting to civic groups and other organizations.
- Ability to take complicated information and present it in a format that is easy to understand.
- Knowledge of media monitoring software.
- Knowledge of Adobe Creative Cloud programs including Photoshop, Premiere Pro, and After Effects.
- Skill with email marketing programs such as Constant Contact.
- Skilled video editor with the ability to create animated graphics and GIFs.
- Ability to generate a video concept, storyboard it, and work with a photographer/videographer to identify and capture needed shots.
North Carolina Education Lottery
The N.C. Education Lottery is all about fun for a good cause. Our mission is to offer fun games that provide the chance to win prizes, and to maximize earnings for education. To achieve those goals we need great people in a range of fields. That's why we recruit and develop a diverse professional staff that fuels our high-performance sales and marketing organization.Now a $4.3 billion a year business, the lottery generates $2.8 million a day on average for education. Achieving those results requires much more than selling tickets. While the largest number of our employees belong to a sales force that supports more than 7,000 retail locations, our team is also made up of specialists in fields such as administration, security, brand management, IT, and finance. As a state agency, we offer generous benefits, a host of development opportunities and competitive compensation packages. Our mission is challenging, fun and rewarding. Working at the lottery makes you feel like you are doing something every day to help schools and education in North Carolina.https://www.nclottery.comhttps://www.facebook.com/nclottery/https://www.instagram.com/nclottery/https://twitter.com/nclotteryhttps://www.youtube.com/NCedulottery
Marketing Team
Marketing Team Size
25 (13% of company)
Median Career Experience
17 years
Median Tenure
9.6 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Traffic Signals
Monthly Visitors
4.1M
Monthly Google Ads Budget
$278K
Traffic Source Mix
Search
30.4%
Direct
65.5%
Referral
3.1%
Social
0.5%
Paid
0.5%
Headcount Trend
Current headcount: ~200
News about North Carolina Education Lottery
Links
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