2 weeks ago
Digital Content Producer
North Carolina Education Lottery
Raleigh, NC (Hybrid)Full time
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Digital Content Producer
Raleigh, NC (Hybrid)
Salary Not AvailableMid Level5+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own social content creation and paid campaigns across major platforms, with calendar planning and cross-team alignment to drive winner and beneficiary awareness.
- Own creative development for social and digital channels, including copy, images, and video.
- Drive paid social campaigns on Facebook, Instagram, X, YouTube and others with platform-specific strategies.
- Coordinate content calendar planning and posting, surfacing trends and channel-specific formats.
Job Description
Responsibilities
- Produces creative content, including copy, images, and video for social media and digital channels.
- Creates paid social campaigns on Facebook, Instagram, X (formerly Twitter), YouTube, and other social platforms.
- Assists in social media content calendar planning, copywriting, and posting. Makes content. recommendations for the calendar, including emerging trends and content types for each channel.
- Collaborates with NCEL teams to ensure cross-platform success of winner awareness, beneficiary awareness, internal communications, events, and responsible gaming initiatives.
Requirements
- Bachelor's degree and a minimum of 5 years of experience
- Comprehensive experience and detailed working knowledge of Adobe Creative Cloud programs and other digital design programs to create creative content, including animation, illustrations, photo editing, and video. (Particular expertise in Adobe After Effects, Photoshop, Illustrator, Premiere and related plug-ins preferred)
- Deep understanding of social media platforms including: Facebook, X (Formerly Twitter), YouTube, LinkedIn, and Instagram.
- Knowledge of social media and digital advertising management software and specifications.
- Thrives in a fast-paced, deadline-driven environment.
- Knowledge of social media listening and analytics platforms such as Meltwater, Sprinklr, Hootsuite etc.
- Knowledge of audio/video production and photography.
- Ability to handle disgruntled or frustrated players when moderating blog comments or engaging on social channels.
Benefits
- We have also been named a Best-in-Class Employer by Gallagher.
- We offer competitive pay and benefits, flexible schedules, professional development opportunities, casual attire, open communication and a fun work environment.
North Carolina Education Lottery
The N.C. Education Lottery is all about fun for a good cause. Our mission is to offer fun games that provide the chance to win prizes, and to maximize earnings for education. To achieve those goals we need great people in a range of fields. That's why we recruit and develop a diverse professional staff that fuels our high-performance sales and marketing organization.Now a $4.3 billion a year business, the lottery generates $2.8 million a day on average for education. Achieving those results requires much more than selling tickets. While the largest number of our employees belong to a sales force that supports more than 7,000 retail locations, our team is also made up of specialists in fields such as administration, security, brand management, IT, and finance. As a state agency, we offer generous benefits, a host of development opportunities and competitive compensation packages. Our mission is challenging, fun and rewarding. Working at the lottery makes you feel like you are doing something every day to help schools and education in North Carolina.https://www.nclottery.comhttps://www.facebook.com/nclottery/https://www.instagram.com/nclottery/https://twitter.com/nclotteryhttps://www.youtube.com/NCedulottery
Traffic Signals
Monthly Visitors
4.1M
Monthly Google Ads Budget
$278K
Traffic Source Mix
Search
30.4%
Direct
65.5%
Referral
3.1%
Social
0.5%
Paid
0.5%
Headcount Trend
Current headcount: ~200
Marketing Team
Marketing Team Size
25 (13% of company)
Median Career Experience
17 years
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
1
