9 days ago
Senior Director, Marketing Technology
American Bar Association
District of Columbia, USA (On-site)Full time$94K/yr – $162K/yr
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Senior Director, Marketing Technology
District of Columbia, USA (On-site)
$94K/yr – $162K/yrSenior Level10+ years expFull time
Posted 9 days ago
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Job Summary
Own and govern ABA’s marketing technology ecosystem, leading platform evaluation, integration, and data governance while shaping the strategy, roadmaps, and cross-functional collaboration that align tech decisions with marketing goals.
- Lead platform strategy and vendor relationships across CRM, DXPs, CDPs, and analytics tools.
- Drive data quality, segmentation insights, and actionable marketing recommendations with IT, Product, Sales, and Customer Service teams.
Job Description
Responsibilities
- Work consultatively with marketers to support marketing campaigns: contact list creation/updates, journey consultation and building; social campaign target lists; and Salesforce marketing lead management.
- Improve campaign execution workflows and automation.
- Optimize lead management, scoring, and lifecycle processes.
- Ensure data quality and system hygiene.
- Drive platform evaluation and implementation within ABA’s MarTech stack: - Web content management and personalization (e.g., Sitecore, Optimizely) -Data platforms (CDPs, data warehouses) - Support implementation of new platforms to integrate with current MarTech stack: - Salesforce CRM and Marketing Cloud - Analytics tools (e.g., Google Analytics, BI platforms) - Other ABA applications such as LMS, OneLogin, etc. - Ensure seamless integration and tracking (APIs, middleware, data pipelines, GTM) across ABA systems, such as CRM, Learning Management, email bulletins, and IAM. - For features and releases, lead Salesforce on integrated applications, represent the MarTech stack to provide consultation and testing support.
- Drive the vision, roadmap, and governance of the marketing technology stack to bring together multiple technologies to create one unified view of a customer.
- Evaluate the releases and manage platforms (CDP, MAP, etc.) to deliver the vision of a unified customer profile.
- Represent marketing and business to prioritize and scope new features, capabilities and emerging technologies (such as AI) that align technology decisions with business and marketing goals.
- Maintain data governance and data quality.
- Partner with data teams to ensure accurate segmentation and insights.
Requirements
- Bachelor’s or advanced degree in a related field.
- 10+ years of experience in marketing technology, marketing operations, or a related field.
- Strong experience managing complex MarTech stacks.
- Hands-on experience with CRM and marketing automation platforms such as Salesforce (CRM, Marketing Cloud) and DXPs such as Sitecore and Optimizely.
- Deep understanding of data architecture, integrations, and APIs.
- Proven leadership and cross-functional collaboration skills.
Preferred
- Experience with CDPs (Data360, Tealium), data warehouses (e.g., Snowflake, BigQuery).
- Experience with Nimble, a Salesforce CRM platform for associations.
- Familiarity with privacy regulations (GDPR, CCPA).
- Experience in B2B and/or high-growth tech environments.
- SQL or basic technical fluency.
- Experience with SDLC principles and practices.
American Bar Association
The ABA is the largest voluntary association of lawyers and legal professionals in the world.
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