3 weeks ago
Product & GTM Manager – North America
Coface
New Jersey, USA (On-site)Full time$100K/yr – $140K/yr
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Product & GTM Manager – North America
New Jersey, USA (On-site)
$100K/yr – $140K/yrSenior Level7+ years expFull time
Posted 3 weeks ago
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Job Summary
Own GTM planning and execution for product launches and updates, coordinating with sales, marketing, and product while tailoring to the North American market.
- Own GTM design, execution, and evaluation across assigned solutions.
- Partner with Sales, Marketing, and Group to ensure smooth market rollout and adoption.
- Monitor GTM KPIs and drive improvements based on data and learnings.
Job Description
Responsibilities
- Own product GTM design, execution, and evaluation across assigned solutions.
- Support product development initiatives from ideation through launch, including collaboration with Group teams.
- Adapt and enhance global product offerings to meet North American market needs and commercial priorities.
- Monitor product performance, market adoption, and KPIs, recommending enhancements, optimizations, or rationalization as needed.
- Act as a local product expert, supporting internal stakeholders with knowledge and insights.
- Design and execute GTM strategies for new product launches, enhancements, and commercial initiatives.
- Develop compelling GTM messaging, value propositions, and positioning tailored to target segments.
- Partner with sales, marketing, and other internal teams to ensure effective market rollout and adoption.
- Measure and evaluate GTM effectiveness, incorporating learnings into future launches.
- Support partnership strategy development and GTM execution in collaboration with internal and external partners.
Requirements
- Bachelor’s degree in Business, Marketing, Product Management, or related field.
- 5-7+ years of experience in product management, GTM, strategy, or related commercial roles.
- Strong experience working cross-functionally with sales, marketing, product, and Group stakeholders.
- Demonstrated ability to design and execute GTM strategies and product launches.
- Analytical mindset with experience in market and competitive analysis.
- Excellent written and verbal communication skills, with the ability to translate complexity into clear messaging.
- Strong project management and organizational skills.
Preferred
- Experience in B2B, financial services, insurance, risk, or information services is highly desirable.
Coface
3.7 Glassdoor
At Coface, we’ve been managing credit risk for more than 75 years to help companies navigate and grow in an uncertain and volatile environment.We act for trade. As a global leading player in trade credit risk management, we support the growthof 100,000 clients across some 200 markets.Whatever their size, location or sector, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring.Every day, we leverage our unique expertise and cutting-edge technology to make trade happen, in both domestic and export markets.
Founded in 1946
Bois-Colombes, Île-de-France, FRA
6.8K employees (154 in marketing)
69% recommend to a friend
84% CEO approval
Traffic Signals
Monthly Visitors
360.9K
Traffic Source Mix
Search
32.6%
Direct
60.1%
Referral
5.7%
Social
0.7%
Paid
0.7%
Headcount Trend
Current headcount: ~6.8K
Marketing Team
Marketing Team Size
154 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$328.8M
Last Raise
$328.8M
Post IPO Debt, 2 years ago
Funding History
- Nov 2023Post IPO Debt • $328.8M