1 day ago
AVP, Marketing Strategy
Unum
Portland, ME (Unknown)Full time$114K/yr – $216K/yr
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AVP, Marketing Strategy
Portland, ME (Unknown)
$114K/yr – $216K/yrDirector/Executive10+ years expFull time
Posted 1 day ago
Job Summary
Own brand positioning and messaging for Unum in the United States, lead creation of core brand assets and thought leadership, and provide strategic marketing support to executive leadership and enterprise functions.
- Own brand positioning and messaging for US segments
- Lead creation of core brand assets and thought leadership
- Provide strategic marketing guidance to CXO and enterprise teams
Job Description
Responsibilities
- Develop effective and compelling brand positioning and messaging for Unum in the United States and its key solutions and products
- Lead creation of critical market-facing brand assets and content, inclusive of high-level value stories, key brand storytelling assets and thought leadership territories/anchor pieces
- May directly manage a team of product marketing managers and marketing strategists with responsibility for segment and product specific marketing approaches and assets
- Indirectly manage a cross-functional team of content creators and producers to develop materials described above
- Provide embedded marketing strategy support for market-facing business segments and strategic capability leaders
- Provide extensive consultative support for the CXO organization and all enterprise marketing and communications functions on audience requirements, market brand, business parameters and product positioning
Requirements
- Bachelor’s degree required with 10 or more years’ experience in related fields
- Leadership skills required, particularly ability to influence and partner with senior executives
- Strong strategic marketing capabilities and customer-centric mentality required
- Deep experience in brand management and product/solution marketing required
- Ability to direct design, oversee conduct and analyze results of market research required
- Ability to lead teams in the creation of high-quality, persuasive thought leadership content and sales collateral required
- Communication and interpersonal skills required, with the ability to structure and deliver presentations clearly, crisply, and compellingly
- Excellent listening, partnering, influencing and communications skills required
- High level of initiative and drive for results required
Benefits
- Health, Vision, Dental, Short & Long-Term Disability
- Generous PTO (including paid time to volunteer!)
- Up to 9.5% 401(k) employer contribution
- Mental health support
- Career advancement opportunities
- Student loan repayment options
- Tuition reimbursement
- Flexible work environments
Unum
3.8 Glassdoor
Since our founding in 1848, Unum has been a leader in the employee benefits business through innovation, integrity and an unwavering commitment to our customers. This simple philosophy has guided us through America’s fledgling insurance landscape and helped us become an international leader in financial protection benefits, offering disability, life, accident, critical illness, dental, vision and stop-loss insurance; leave and absence management support and behavioral health services.
Chattanooga, Tennessee, USA
11K employees (316 in marketing)
69% recommend to a friend
84% CEO approval
Salaries
Posted range
$114K/yr – $216K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
221 (2% of company)
Median Career Experience
13.5 years
Median Tenure
8.1 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Dustin Brooks
VP, Marketing Strategy
At the company for 9 years 6 months
Bethany Branon
Vice President, Digital Marketing
At the company for 13 years 5 months
Douglas Schlemmer
Assistant Vice President, Marketing - Customer Experience
At the company for 9 years 10 months
Christina Cuthbert
VP, Marketing Analytics
At the company for 16 years 8 months
Funding
Total Funding
$700M
Last Raise
$300M
Post IPO Debt, 4 months ago
Funding History
- Nov 2025Post IPO Debt • $300M
- Jun 2024Post IPO Debt • $400M
Traffic Signals
Monthly Visitors
922.9K
Monthly Google Ads Budget
$17.4K
Traffic Source Mix
Search
22.7%
Direct
70.3%
Referral
5.9%
Social
0.5%
Paid
0.4%
Headcount Trend
Current headcount: ~11.4K
Recent News
Links
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