2 weeks ago
Senior Staff Brand Manager
PlayStation
Los Angeles, CA (Unknown)$192K/yr – $288K/yr
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Senior Staff Brand Manager
Los Angeles, CA (Unknown)
$192K/yr – $288K/yrSenior Level10+ years exp
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities
- Marketing and Brand Strategy
- Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
- Lead global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
- Accountable for the success of the global marketing campaign.
- Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles.
- Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.
- Studio Partnership
- Partner with development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
- Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.
- Budget Management
Requirements
- Deep understanding of and experience working on and shipping AAA Game is a must, platform experience a plus.
- Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
- Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
- Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.
- Extensive knowledge of and a passion for video games is a huge plus.
- 10+ years of brand and product marketing.
- Bachelors degree or equivalent (MBA a plus)
Preferred
- Extensive knowledge of and a passion for video games is a huge plus.
Benefits
- top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products.
Headcount Trend
Current headcount: ~1.2K
Marketing Team
Marketing Team Size
88 (7% of company)
Marketing Roles Posted (Last 30 Days)
7