Own and execute the AMER paid acquisition strategy across multiple channels, lead GTM for launches and seasonal shifts, manage multi-million-dollar budgets, drive a test-and-learn culture, and partner cross-functionally to optimize performance.

Own multi-channel budget and CAC/payback governance
Lead analytics-driven experimentation and cross-functional collaboration

Job Description

Responsibilities

Set and own the AMER paid acquisition vision — strategy and execution across paid search, paid social, app-install (Apple Search Ads, Google App Campaigns), TikTok, programmatic/CTV, and emerging channels.
Lead go-to-market strategy for product launches, corridor/geographic expansions, and seasonal spikes (paydays, Mother's Day, Christmas, Lunar New Year, Ramadan/Eid).
Build a world-class acquisition engine that delivers growth with precision — obsessing over unit economics, efficiency, and payback windows.
Own end-to-end budget management — pacing, forecasting, and reallocation of a multi-million-dollar budget across markets, channels, and segments.
Own relationships with key platforms (Google, Meta, Apple, TikTok) and manage agency partners where used.
Drive a high-velocity, structured test-and-learn culture across channels and creative.
Apply advanced attribution, incrementality testing, and media mix modeling to inform capital allocation.
Own mobile measurement and attribution across self-attributing ad networks via a mobile measurement partner (MMP).
Own corridor-level CAC (send-country x receive-country), not just blended CAC, and reconcile platform-reported CAC against operational truth.
Manage to multi-transaction LTV and payback — not single-transaction ROAS — given Ria's high-frequency, low-AOV model.

Requirements

8–12+ years in paid/performance/growth marketing, with a track record scaling a consumer app or B2C business at scale.
3–5+ years leading paid media teams (managing managers, not just individual buyers).
Demonstrated ownership of multi-million-dollar acquisition budgets.
Deep expertise in attribution, incrementality testing, and media mix modeling.
Strong working knowledge of mobile measurement partners (MMP) and how mobile attribution works across self-attributing networks.
Channel mastery across Meta, Google (Search + App), Apple Search Ads, TikTok, and programmatic/CTV.
Proven hands-on experience using AI tools to drive analysis, automation, and faster decision-making.
Strategic capital-allocation mindset: comfortable making and defending where-to-spend decisions across a portfolio.
New-customer growth as the headline metric, balanced against CAC, payback, and LTV:CAC as guardrails.

Preferred

Experience in remittances, cross-border payments, or another high-frequency, low-AOV fintech.
Hands-on experience with a mobile measurement partner (Branch, AppsFlyer, or Adjust).
Experience running multi-market, multi-language paid programs for diaspora or immigrant audiences.
Professional Spanish.
Experience operating in a high-growth scaleup environment.
Hands-on experience with AI tools such as Claude Code for analysis, automation, and reporting.
Familiarity with internal analytics tools such as Amplitude or similar BI dashboards.

Benefits

Medical, Dental & Vision Insurance
401K Plan with Match
Employee Stock Purchase Plan
Paid Vacation / Sick Leave
Hybrid Work Schedule
Tuition Assistance
Growth Opportunities
Corporate gatherings, team bonding events, and much more!

Ria Money Transfer

Ria Money Transfer, a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), delivers innovative financial services including fast, secure, and affordable global money transfers to millions of customers along with currency exchange, mobile top-up, bill payment and check cashing services, offering a reliable omnichannel experience. The company is steadfast in its commitment to serve its customers and the communities in which they live, opening ways for a better everyday life.Founded in 1987, the company has grown from a single storefront in New York City, to become one of the largest money transfer companies worldwide, with more than 580,000 locations and presence in nearly 200 countries and territories around the world. Social Media Disclosure: Ria Money Transfer is a service of Dandelion Payments, Inc., NMLS ID 920968. License status can be viewed at www.nmlsconsumeraccess.org. The Commissioner of Financial Regulation for the State of Maryland will accept all questions or complaints from Maryland residents regarding Dandelion Payments, Inc.., NMLS ID 920968 at 1100 North Eutaw Street, Ste. 611, Baltimore, MD 21201, phone 888-784-0136.

Founded in 1987

Buena Park, California, USA

4.2K employees (184 in marketing)

www.riamoneytransfer.com

Traffic Signals

Monthly Visitors

1.3M

Monthly Google Ads Budget

$80.3K

Traffic Source Mix

44.7%

Direct

47.2%

Referral

5.2%

Social

1.7%

Paid

0.9%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size

145 (3% of company)

Median Tenure

0.5 years

Marketing Roles Posted (Last 30 Days)

Marketing jobs

Director of Digital Marketing - Paid Acquisition