3 months ago
Marketing Manager
Innovative Refrigeration Systems, Inc.
Lyndhurst, VA (On-site)Full time
Marketing jobs
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Marketing Manager
Lyndhurst, VA (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 3 months ago
Job Summary
Drive GTM and multi-channel marketing for Innovative's core engineering, construction, and enterprise SaaS products.
- Own GTM strategy and multi-channel marketing for core engineering, construction, and SaaS products.
- Must-have: 3–5 years marketing experience delivering complex projects.
- Standout: experience managing multi-brand campaigns and web CMS like Webflow.
Job Description
Responsibilities
- Ownership of GTM strategy and marketing roadmap for Innovative's core engineering, construction, and aftermarket industrial refrigeration business as well as its enterprise B2B SaaS products, including website properties, search and social paid ad campaigns, reviews and case studies, audience, sales and print collateral, tradeshow presence, and social media.
- Create a thought leadership content engine for Innovative and its subsidiary SaaS services (blogs, case studies, testimonials, videos).
- Lead marketing strategy including messaging, paid campaigns, inbound demand-gen, print media, web media, and partner co-marketing, across multiple channels.
- Develop and maintain marketing stack (analytics, automation, CRM) and manage agencies, contractors, and employees as needed - quantifying the overall marketing impact.
- Own logistics and strategy for multi-industry tradeshows and customer or partner events, maximizing Innovative's visibility.
- Collaborate with Product and Sales, sharing competitive and industry insights, market trends, pricing, and delivering sales enablement materials.
Requirements
- Three to five years of experience in marketing, digital, content, or design roles.
- Experience delivering complex marketing projects from planning through execution.
- Prior experiencing managing complex web properties and CMS systems such as Webflow.
- Proven ability in developing GTM messaging for technical products
- Experience coordinating creative vendors and contractors.
- Ability to travel for tradeshows and events as needed.
Preferred
- Prior experience managing inbound-marketing and demand-gen for SaaS products.
- Familiarity with video production for website design assets and social media.
- Background in industrial, technical, software-as-a-service, or construction-related industries.
- Experience managing a multi-brand marketing environment.
Benefits
- In addition to a competitive salary, we offer a robust benefits package:
- Retirement plan; company matches dollar for dollar up to 15%
- Health insurance; company pays 75% of the premiums for employee/family
- Dental insurance
- Vision insurance
- Weekly pay
- Competitive vacation & holiday pay
- Supplemental insurance available (Aflac)
- Short-term & long-term disability coverage
- Accidental death/dismemberment coverage after one year of employment
- Life insurance coverage after one year of employment
- Employee referral incentives
- Opportunities for advancement, professional development, training opportunities, and apprenticeship programs available
- Discounts on cell phone plans, rental vehicles, and other company discounts for eligible positions
Innovative Refrigeration Systems, Inc.
3.1 Glassdoor
For more than 30 years, Innovative Refrigeration Systems, Inc. has successfully designed, fabricated, and installed customized turn-key industrial refrigeration systems. We specialize in designing safe, reliable, and energy-efficient products! Our engineering staff is highly experienced in Ammonia, Ammonia/CO2 Cascade Systems, Transcritical CO2, Processing Applications, Blast Freezing applications, and more. We utilize the latest technology throughout our design-build process and are confident that the quality and performance of our systems are unrivaled in the industry.Our Lyndhurst, VA facility is home to our talented mechanical, electrical, and industrial engineering teams who are responsible for designing all of our industrial refrigeration systems. Our office also includes knowledgeable Service and Process Safety Management departments. Lyndhurst is also home to our manufacturing facility where our team of welders, electricians, and insulators take pride in the products that we manufacture for our customers. Our field employees conduct many trades such as rigging, welding, pipefitting, insulation, and electrical.Innovative has become the leader in the industrial refrigeration industry with our PSM/RMP services and multiple refrigeration-related web-based software programs. In addition to offering third party audits as well as designing and maintaining software, Innovative’s sister company, Industrial Refrigeration Technical College, offers hands-on training at their state-of-the-art, 4000 square foot facility for ammonia and CO2 operators.
Founded in 1993
Lyndhurst, Virginia, USA
239 employees
50% recommend to a friend
81% CEO approval
Marketing Team
Median Career Experience
18 years
Median Tenure
1.9 years
Funding
Last Raise
Private Equity, 2 years ago
Funding History
- Jan 2024Private Equity
Traffic Signals
Monthly Visitors
7.3K
Traffic Source Mix
Search
33.1%
Direct
44.4%
Referral
6%
Social
14.9%
Paid
1.3%
Headcount Trend
Current headcount: ~239