Own and drive the commerce and channel performance strategy across digital stores, paid media, email, SEO, and marketplaces to grow traffic, conversion, AOV, retention, and revenue.

Influencing and owning execution of the commerce and channel-performance strategy, translating enterprise goals into integrated plans across the digital store, paid media, email, SEO, site merchandising, marketplaces, promotions, and targeted retail and wholesale support.
Leading the commercial performance of retained digital capabilities, including email, SEO, site merchandising, marketplaces, promotional execution, and related channel programs in partnership with Experience Optimization team.
Aligning calendars, audiences, offers, merchandising, and channel actions to improve traffic quality, conversion, average order value, retention, and revenue while partnering with Experience Optimization on journey, platform, and capability improvements.

Job Description

Responsibilities

Influencing and owning execution of the commerce and channel-performance strategy, translating enterprise goals into integrated plans across the digital store, paid media, email, SEO, site merchandising, marketplaces, promotions, and targeted retail and wholesale support.
Leading the commercial performance of retained digital capabilities, including email, SEO, site merchandising, marketplaces, promotional execution, and related channel programs in partnership with Experience Optimization team.
Aligning calendars, audiences, offers, merchandising, and channel actions to improve traffic quality, conversion, average order value, retention, and revenue while partnering with Experience Optimization on journey, platform, and capability improvements.
Establishing a trusted view of media, channel, promotion, and digital-store performance.
Partner with Data, Finance, and functional leaders to define measures, improve reporting, evaluate incrementally and return, diagnose performance changes, and convert findings into clear recommendations.
Managing assigned media, agency, vendor, and channel budgets.
Recommend allocation and reallocation based on expected return and business priorities, and maintain disciplined forecasting and financial visibility.
Leading, coaching, and developing internal commerce and channel-performance employees while creating clear accountability across outsourced and in-house resources.
Partnering closely with Brand Marketing, Experience Optimization, Strategy Activation, Customer Experience, Retail, Wholesale, Technology, Data, Finance, and other leaders to coordinate priorities, clarify decision rights, and move high-value work forward without duplicating ownership.

Requirements

Bachelor's degree or equivalent combination of education and relevant experience
10+ years of progressively responsible experience in ecommerce, digital growth, performance media, channel management, commercial strategy, or related work
Experience leading digital revenue growth and channel-performance programs across paid and owned channels
Experience managing external agencies or specialist partners, including strategy, performance expectations, operating cadence, and commercial accountability
Experience managing significant media, agency, vendor, or channel budgets and making data-informed investment recommendations
Experience leading or integrating capabilities such as paid media, email, SEO, site merchandising, marketplaces, promotions, or ecommerce trading
Experience building performance reporting, evaluating return, and translating analysis into commercial decisions
Experience managing and developing employees in a cross-functional, matrixed environment

FASHIONPHILE

2.8 Glassdoor

FASHIONPHILE is the ultra-luxury recommerce leader, focusing on high-quality and exclusive ultra-luxury brands, specifically, handbags and accessories, including watches, jewelry, and shoes. Excelling in first-class digital and omnichannel experiences, as well as luxury in-person services. Our innovative retail partnership with Neiman Marcus has accelerated the luxury lifecycle to a velocity unparalleled anywhere else in the world, bridging the primary and secondary market through FASHIONPHILE's innovative recommerce technology, proprietary pricing algorithm, and pioneering authentication platform.

Founded in 1999

Carlsbad, California, USA

420 employees (106 in marketing)

www.fashionphile.com

42% recommend to a friend

48% CEO approval

Traffic Signals

Monthly Visitors

2.9M

Monthly Google Ads Budget

$243.9K

Traffic Source Mix

28.7%

Direct

62.6%

Referral

4.8%

Social

2.8%

Paid

1.1%

Headcount Trend

Current headcount: ~420

Marketing Team

Marketing Team Size

32 (8% of company)

Median Career Experience

10 years

Median Tenure

4.5 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$38.5M

Last Raise

$38.5M

Series B, 6 years ago

Funding History

Aug 2020
Series B • $38.5M
Apr 2019
Corporate Round

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