Lead and execute strategic communications for Cal Poly Athletics, directing staff and shaping proactive, high-profile messaging for teams, fans, donors and the local community.

Oversee athletic communications and elevate messaging opportunities
Collaborate on media relations, inquiries, and social media with External Relations
Engage Mustang fans and the San Luis Obispo community

Job Description

Responsibilities

Under the direction of the Associate Athletics Director, Marketing and Communication, the Athletic Strategic Communications Specialist will be responsible for the development and implementation of strategic communications and elevating the profile of Cal Poly Athletics. This will include overseeing the Athletic Communications staff, crafting a strategic and proactive approach to enhance the most visible and important messaging opportunities for Cal Poly Athletics and each of its teams. This position will work closely with the Associate Athletic Director for External Relations on all communications, media inquiries, statements and social media postings in an effort to effectively engage the Mustang fan and donor base, as well as the San Luis Obispo community at large.

Requirements

Comprehensive and in-depth knowledge of marketing and communications theory and media vehicles.
Thorough knowledge of athletics events and applicable NCAA bylaws as related to sports information and athletics media relations.
Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for athletic events.
Ability to build and manage more sophisticated media contacts.
Strong story development and journalistic writing skills. Ability to write and edit media guides, brochures, game programs, new releases and game stories. Knowledge of interview techniques and the ability to define and deliver media messages.
Education And Experience: Equivalent to a bachelor’s degree in a related field and two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Licenses, Certificates, Credentials: Possession of a valid driver’s license or the ability to obtain by date of hire.

Benefits

Anticipated Hiring Range: $62,136 - 75,744 per year
Classification Range: $62,136 - $90,516 Per Year
Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees.

California Polytechnic State University-San Luis Obispo

Founded in 1901, California Polytechnic State University (Cal Poly) is one of five comprehensive polytechnic universities in the U.S., with about 18,000 undergraduate and 900 graduate students. Located in San Luis Obispo, 200 miles north of Los Angeles, Cal Poly maintains a guiding philosophy of “Learn By Doing” that is reflected in the school’s comprehensive curriculum combining technical and professional training with the arts and humanities. When you graduate from Cal Poly, you won’t just know theory you will be able to think critically and know how to solve real-world problems. Today, Cal Poly is among the most selective public universities in the United States. Under President Armstrong’s leadership, Cal Poly’s national reputation is growing and, according to payscale.com, the return on investment for graduating students is consistently on a par with some of the most prestigious universities in California. Visit www.calpoly.edu to learn more. For Cal Poly Jobs, Visit: http://ow.ly/THgQcAwards & Recognition in 2014: - #1 Public-Master's University in the West by U.S. News. 22 consecutive years- #70 out of 1,500 colleges for "best overall value"- #13 among public schools for graduates' median salaries- #7 among public universities for return on investment- #4 in the nation for Aerospace & Computer Engineering- #5 in the nation for ROI, Orfalea College of Business- #1 in the nation for Industrial/Manufacturing Engineering- #3 in the nation for Civil Engineering- #1 in the nation for Architecture and Design- #4 Aerospace Engineering program in the nation for universities that do not offer a doctorate- Top 10 colleges for highest paid graduates in the field of Education

Founded in 1901

San Luis Obispo, California, USA

4.5K employees (256 in marketing)

www.calpoly.edu

Traffic Signals

Monthly Visitors

Monthly Google Ads Budget

$76.6K

Traffic Source Mix

39.3%

Direct

55.9%

Referral

3.1%

Social

Paid

0.5%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size

173 (4% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$2.1M

Last Raise

$444.6K

Grant, 3 years ago

Funding History

Apr 2023
Grant • $444.6K
Jan 2018
Grant • $1.7M

Recent News

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Responsibilities

Under the direction of the Associate Athletics Director, Marketing and Communication, the Athletic Strategic Communications Specialist will be responsible for the development and implementation of strategic communications and elevating the profile of Cal Poly Athletics. This will include overseeing the Athletic Communications staff, crafting a strategic and proactive approach to enhance the most visible and important messaging opportunities for Cal Poly Athletics and each of its teams. This position will work closely with the Associate Athletic Director for External Relations on all communications, media inquiries, statements and social media postings in an effort to effectively engage the Mustang fan and donor base, as well as the San Luis Obispo community at large.

Requirements

Comprehensive and in-depth knowledge of marketing and communications theory and media vehicles.
Thorough knowledge of athletics events and applicable NCAA bylaws as related to sports information and athletics media relations.
Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for athletic events.
Ability to build and manage more sophisticated media contacts.
Strong story development and journalistic writing skills. Ability to write and edit media guides, brochures, game programs, new releases and game stories. Knowledge of interview techniques and the ability to define and deliver media messages.
Education And Experience: Equivalent to a bachelor’s degree in a related field and two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Licenses, Certificates, Credentials: Possession of a valid driver’s license or the ability to obtain by date of hire.

Benefits

Anticipated Hiring Range: $62,136 - 75,744 per year
Classification Range: $62,136 - $90,516 Per Year
Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees.