23 hrs ago
Senior Marketing Analyst
Radar
Kansas City, MO (Hybrid)
All marketing roles in the US
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All marketing roles in the US
Get alerts for this search
Senior Marketing Analyst
Kansas City, MO (Hybrid)
Salary Not AvailableSenior Level3+ years exp
Posted 23 hrs ago
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Job Summary
Own the end-to-end data storytelling and dashboarding for media performance, from data ingestion to actionable insights and stakeholder communication.
- Lead dashboard development and automated reporting efforts
- Translate complex data into strategic recommendations for diverse audiences
Job Description
Responsibilities
- Media Performance Subject Matter Expertise: Demonstrate deep expertise in marketing data connection, manipulation, and visualization, staying ahead of industry trends in AdTech and MarTech.
- Dashboard Development & Maintenance: Lead the development and ensure the integrity of automated client reports and interactive dashboards.
- Advanced Media Analysis: Execute comprehensive performance analyses across various media channels (Paid Search, Social, Programmatic, etc.) to identify trends, optimizations, and ROI drivers.
- Strategic Communication: Translate complex datasets into clear "storytelling" insights for internal strategists and external stakeholders, providing context on how data impacts business objectives.
- Pipeline Management: Manage and optimize processes for data intake and validation from various Media Platforms and Google Analytics, ensuring the integrity of the agency's data ecosystem.
- Process Innovation: Adhere to and improve internal documentation and data management protocols to ensure scalability across client accounts.
- Mentorship & Training: Share technical expertise with the team to foster a high-growth learning environment; assist in training new hires and mentoring junior analysts on best practices in marketing analytics.
- Agency Collaboration: Maintain accurate time records and participate in internal training and client-facing meetings as the technical authority on media performance.
Requirements
- Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
- Professional Experience: Minimum of 3–5 years of experience in marketing data, media performance analysis, and visualization (agency experience is a significant plus).
- Tableau Mastery: Proficiency with a BI tool (Tableau, Power BI, or Looker) for building complex, automated marketing dashboards and data modeling.
- Google Analytics: Strong experience with GA4 reporting, including UTM setup and structure, event tracking, and traffic analysis.
- Media Platforms: Deep familiarity with reporting interfaces and data exports from major platforms (e.g., Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and Programmatic DSPs).
- Marketing Storytelling: Ability to bridge the gap between technical data and marketing strategy, presenting findings in a way that is accessible to non-technical audiences.
- Documentation: Proven ability to create training materials and SOPs for data processes.
- Education: Bachelor's Degree: Required, preferably in Marketing, Advertising, Economics, Statistics, or a related quantitative field.
Preferred
- SQL: Experience using SQL for data querying and manipulation within cloud-based warehouses (e.g., BigQuery).
- Data Engineering: Familiarity with ETL processes and API integrations for marketing tools to guide our data team.
- Statistical Modeling: Experience with attribution modeling, media mix modeling (MMM), multi-touch attribution (MTA), or A/B testing methodology.
- Leadership: Experience leading projects or mentoring junior team members in a professional setting.
Benefits
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
Radar
4.6 Glassdoor
Geofencing SDKs, maps APIs, and AI-enabled solutions that help you engage your customers, optimize your operations, and protect your business with geolocation.
Founded in 2016
New York, New York, USA
179 employees (13 in marketing)
90% recommend to a friend
Traffic Signals
Monthly Visitors
148.2K
Monthly Google Ads Budget
$23.9K
Traffic Source Mix
Search
43.7%
Direct
41.2%
Referral
10.7%
Social
2.8%
Paid
1.2%
Headcount Trend
Current headcount: ~180
Marketing Team
Marketing Team Size
9 (5% of company)
Median Career Experience
13 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
Funding
Total Funding
$85.5M
Last Raise
$55M
Series C, 4 years ago
Funding History
- Feb 2022Series C • $55M
- Feb 2020Series B • $20M
- Apr 2019Series A • $8M