7 weeks ago
Senior Marketing Manager, Product Marketing
Industrious
New York City, NY (Hybrid)Full time$145K/yr – $160K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Marketing Manager, Product Marketing
New York City, NY (Hybrid)
$145K/yr – $160K/yrSenior Level5+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the core product marketing engine for Industrious experiences, from positioning and GTM to enablement and buyer insights, with a bias toward scalable launches and cross-functional impact.
- Positioning & Messaging: Define and evangelize differentiated narratives across Private Office, Team Suites, Access, Day Passes, and Meetings to guide product, sales, and marketing.
- Launch & GTM: Build repeatable GTM frameworks and execute launches for high priority brands and digital product features while aligning marketing, sales, product, and ops.
- Enablement & Collaboration: Bridge business units with creative and sales content, delivering up-to-date materials that help close deals and sharpen field storytelling.
Job Description
Responsibilities
- Positioning & Messaging: Develop and own positioning and messaging frameworks across all of Industrious's core product lines: Private Office, Team Suites, Access (Coworking), Day Passes, Meeting Rooms, and emerging innovations like Private Offices by the Hour
- Positioning & Messaging: Build and maintain positioning docs, messaging hierarchies, and competitive positioning for Industrious and its house of brands.
- Positioning & Messaging: Translate complex product capabilities and workspace concepts into simple, compelling narratives that resonate with distinct buyer segments
- Positioning & Messaging: Serve as the internal expert on how each product and brand is differentiated in the market, and evangelize that clarity across the organization
- Go-to-Market Strategy & Launch Execution: Own GTM strategy and launch execution for high-priority new brand launches — ensuring alignment across marketing, sales, product, and operations
- Go-to-Market Strategy & Launch Execution: Support GTM strategy for the Large Teams segment, directly in service of the pipeline of deals
- Go-to-Market Strategy & Launch Execution: Develop and execute go-to-market plans for digital product launches, including new features and enhancements to the Industrious mobile app, in close partnership with the Digital Product team
- Go-to-Market Strategy & Launch Execution: Build scalable GTM frameworks and launch playbooks that can be repeated and refined as new products, markets, and innovations are introduced
- Creative & Sales Enablement: Be the connective tissue and owning the briefing between business units and our creative teams to get high quality marketing and sales materials delivered
- Creative & Sales Enablement: Own sales enablement across all brands and product lines — developing the materials, narratives, and tools that help our teams close deals with confidence and ensure our marketing materials are up to date!
- Creative & Sales Enablement: Partner closely with cross functional leaders to understand what's working in the field and continuously sharpen the stories and tools we put in their hands.
- Market & Buyer Intelligence: Help define the buyer/member segments, ICPs, and personas across Industrious's priority markets and product lines
- Market & Buyer Intelligence: Synthesize market research, competitive intelligence, member feedback, and field insights into actionable inputs for product strategy, messaging, and GTM priorities
- Market & Buyer Intelligence: Monitor the competitive landscape — flex space, coworking, and adjacent real estate and workplace solutions — and deliver insights that sharpen how we differentiate
- Cross-Functional Partnership: Act as a close collaborator and strategic partner to Digital Product, Marketing, Non-Private Office business lines, Managed By product lines, and Sales
- Cross-Functional Partnership: Help our product and business leaders make better decisions about roadmap priorities, packaging, and positioning based on market intel and customer insights.
- Cross-Functional Partnership: Be the initial author of the the operating model, tools, and processes for a product marketing function that can scale with the business
- 5-7 years of experience in product marketing, GTM strategy, or closely related marketing roles in a multi-product environment centered around experiences.
- Demonstrated experience developing positioning, messaging frameworks, and go-to-market strategies — ideally across multiple products or segments simultaneously
- Experience launching products or services end-to-end, from strategy through execution and measurement
- Strong communicator and storyteller — able to distill complex ideas into crisp narratives and influence stakeholders at all levels
- Experience working closely with product, marketing, creative, and leadership teams to develop and launch new experiences.
- Background in flex space, hospitality, real estate, SaaS, or other experiential or multi-location businesses preferred
- Comfort operating in ambiguity and building structure where none exists — this is a function of one, and you'll be setting the foundation
- Bachelor's degree in Marketing, Business, or a related field; MBA a plus
- Proficiency in Google Suite; familiarity with tools like HubSpot, Airtable, or similar a plus
- MBA a plus
- Experience launching products or services end-to-end, from strategy through execution and measurement? (placed under requirements)
- Proficiency in Google Suite; familiarity with tools like HubSpot, Airtable, or similar a plus
- Heavily subsidized medical, dental, and vision plans to support you and your family
- Flexible paid time off, to maintain balance
- Paid parental leave to help you welcome a new child and focus on what matters most
- Annual professional development grants so you can keep learning and growing
- 401(k) retirement savings program to support long-term financial wellbeing
- Wellness initiatives and additional employee support programs
- Specific benefits may vary by role, location, and eligibility requirements
Industrious
3.8 Glassdoor
Where great work finds a home.Coworking Access · Private Offices & Suites · Meeting Rooms · Day PassesHospitality-led. Globally trusted. Rated #1 in Customer Satisfaction.#SoIndustrious——Industrious is the world’s leading expert in workplace hospitality and experience.We create environments designed to make every workday more inspiring, connected, and human.From coworking memberships and private offices to company suites and on-demand meeting rooms, every space is crafted with care—so our members can focus on what matters most: doing their best work.With 200+ locations across the U.S., U.K., and Europe, Industrious powers a global network of flexible workspaces that feel as good as they perform.Founded in 2012 and recognized by Inc. Magazine as one of America’s 500 fastest-growing companies, Industrious continues to redefine what the modern workplace can be.Learn more at industriousoffice.com.
Founded in 2013
New York, New York, USA
1K employees (64 in marketing)
74% recommend to a friend
89% CEO approval
Traffic Signals
Monthly Visitors
199.5K
Monthly Google Ads Budget
$378.5K
Traffic Source Mix
Search
39.2%
Direct
51.3%
Referral
7.6%
Social
1%
Paid
0.8%
Headcount Trend
Current headcount: ~1K
Marketing Team
Marketing Team Size
41 (4% of company)
Funding
Total Funding
$422M
Last Raise
$200M
Corporate Round, 5 years ago
Funding History
- Feb 2021Corporate Round • $200M
- Aug 2019Series D • $80M
- Feb 2018Series C • $80M