Own the marketing engagement platform architecture and lifecycle orchestration, aligning cross-functional teams to a unified cadence, with AI-driven automation and AWS-based workflows driving scalable campaigns.

Platform ownership: design, build, and scale lifecycle automations across acquisition, enrollment, engagement, and retention.
Cross-functional governance: establish naming, templates, QA, and campaign docs and orchestrate audience sync and data mapping with CDP/CRM teams.
AI and automation: implement AI-driven opportunities and Python/AWS based automation to scale operations and personalize content.

Job Description

Responsibilities

Own end-to-end marketing engagement platform architecture including journey/canvas design, segmentation strategy, campaign logic, deliverability, and dynamic content
Design, build, and scale lifecycle automations across acquisition, enrollment, engagement, and retention journeys
Establish and enforce governance standards for naming conventions, template management, QA processes, and campaign documentation
Serve as the internal marketing engagement platform SME — troubleshoot issues, evaluate new platform features, and continuously drive optimization
Data Architecture, Campaign Deployment, Journey Orchestration & Cross-Functional Collaboration
Partner with CDP, CRM, product, and data engineering teams to define audience sync requirements, data mapping, behavioral event instrumentation, and pipeline specifications that power lifecycle campaigns
Serve as the MarTech voice in data model and pipeline discussions, translating campaign and automation requirements into clear data specifications and advocating for the fields, events, and freshness standards marketing needs
Lead cross-team coordination across member acquisition, enrollment, and journey teams to align campaign timing, cadence, and channel mix around a unified communication strategy
Identify gaps and conflicts across journey stages and implement orchestration rules — suppression logic, frequency caps, and priority sequencing — to ensure every touchpoint fits within a cohesive, member-centric framework
AI-Powered Automation & Innovation

Requirements

5+ years of experience on lifecycle marketing teams — not just campaign execution, but owning strategy, infrastructure, and cross-functional coordination
Hands-on experience working across multiple MarTech tools (CDP + messaging platform + CRM); must understand how these systems connect and where data flows break down
Experience with AWS services (Lambda, S3, Step Functions, EventBridge) for deploying and managing automated marketing workflows
Proficiency in at least one programming language (e.g., Python, JavaScript) with an understanding of operator logic and software development fundamentals
Experience with API development, webhooks, and integration patterns (REST APIs, JSON payloads)
Practical experience with Braze or Hightouch — does not need to be expert-level, but must understand core concepts and be able to ramp quickly
SQL proficiency for data validation, audience queries, and troubleshooting data pipelines
Demonstrated use of AI tools (Claude, GPT, or similar) to improve operational workflows — beyond copywriting, e.g., automating processes, building internal tools, or streamlining data pipelines
Evidence of system design thinking — ability to architect scalable solutions across tools and teams, not just execute within a single platform
Strong technical communication skills — able to translate between marketers who think in campaigns, engineers who think in schemas, and product teams who think in user flows

Benefits

A competitive compensation package in line with leading technology companies
A remote and accomplished global team
Opportunity for equity participation
Unlimited vacation with manager approval
16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
401k retirement savings plan

Twin Health

Twin Health combines advanced medical science and technology with a clinical care team to help people take control of conditions like type 2 diabetes, prediabetes, and obesity. Twin is a metabolic health benefit offered exclusively through employers or health plans. Our Digital TwinTM technology learns a member’s unique metabolism based on insights collected from smart devices, meal logs, and lab work. By seeing how their body responds to lifestyle choices, Twin can provide real-time, personalized recommendations on nutrition, activity, sleep, stress, and more. Our clinical care team then guides the member on a clear path toward their health goals, celebrating each win along the way. This leads to life-changing results:💊 73% of members eliminated medications (including injections)⚡️On average, members lost 14 pounds in 6 months❤️🩹66% of members improved hypertension💪81% of members improved cholesterol⚖️On average, members saw a 2.2 point drop in A1CWe also help our partners deliver cost-effective, clinically validated solutions:- $8.4K annual savings per member with at least one high-cost medication- $3.2M projected pharmacy savings, annualized across all members with one or more high-cost medications- Twin is validated by the American Heart Association, American Diabetes Association, The Journal of the American College of Cardiology, and more Twin’s outcomes aren’t just clinical and cost-effective — they’re human. Members report feeling more energized, getting a better night’s sleep, and having the energy to play with their kids or grandkids a little longer.We’re proud to help people feel their best with the power of a healthy metabolism.

Founded in 2018

Mountain View, California, USA

686 employees (51 in marketing)

twinhealth.com

Traffic Signals

Monthly Visitors

46.5K

Monthly Google Ads Budget

$66

Traffic Source Mix

33.8%

Direct

54.3%

Referral

5.5%

Social

2.2%

Paid

1.5%

Headcount Trend

Current headcount: ~686

Marketing Team

Marketing Team Size

41 (6% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$297.3M

Last Raise

$53M

Series E, 7 months ago

Funding History

Aug 2025
Series E • $53M
May 2025
Series Unknown • $48.8M
Dec 2023
Series D • $50M

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Job Summary

Job Description

Responsibilities

Requirements

Benefits

Twin Health

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News

All marketing roles in the US

All marketing roles in the US

Senior Marketing Automation Engineer

Marketing Operations Manager

Senior Marketing Analyst

Senior Director, Growth Marketing

Senior Director, Member Acquisition & Product Growth

Copywriter, Enterprise Growth

Senior Marketing Automation Engineer

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Twin Health

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News