4 days ago
E-commerce Organic Search & AI Optimization Manager (SEO / AEO / GEO)
JD Finish Line
Boulder, CO (On-site)Full time$90K/yr – $105K/yr
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E-commerce Organic Search & AI Optimization Manager (SEO / AEO / GEO)
Boulder, CO (On-site)
$90K/yr – $105K/yrSenior Level4+ years expFull time
Posted 4 days ago
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Job Summary
Own the end-to-end technical and on-page SEO strategy for a large-scale e-commerce platform, guiding cross-functional workstreams from technical SEO to AI-enabled content strategies.
- Lead technical, on-page and content strategies across multi-brand catalogs.
- Collaborate with product, engineering and merchandising to drive revenue impact.
Job Description
Responsibilities
- Technical SEO & Engineering Alignment - Maintain technical site health including faceted navigation, canonicalization at scale, indexation strategies and CWV across large, multi-brand product catalogs.
- - Implement and manage advanced structured data.
- - Audit and optimize rendering, out-of-stock logic, faceted URLs and site architecture.
- - Partner directly with web dev and product teams to write technical tickets, define acceptance criteria, conduct QA and embed SEO into release cycles.
- On-Page SEO & Category Optimization - Perform keyword research and intent mapping for core categories and products.
- - Audit and maintain programmatic metadata rules for product and category pages, while manually optimizing high-value category pages.
- - Optimize category page copy to align with primary and secondary search intent.
- AI Search Strategy - Develop strategies to maximize brand visibility, citation share and product. recommendations across AI search platforms.
- - Optimize content and site structure for RAG retrieval in AI shopping engines.
- Content & Information Gain - Fully own content hub strategy and execution, managing the editorial calendar from ideation to publication.
Requirements
- 4+ years of hands-on e-commerce SEO experience managing large-scale sites, faceted navigation and modern platforms.
- 2+ years of experience managing direct reports
- Deep expertise in technical SEO paired with a solid understanding of how LLMs and AI platforms retrieve, parse and cite information.
- The “SEO Champion” Mindset: Influential, proactive and collaborative. Proven record of building revenue-driven business cases and securing priority in engineering sprints.
Preferred
- Experience with Conductor Intelligence & Web Monitoring (preferred, not required)
- Experience with RioSEO & Local Manager (preferred, not required)
Benefits
- The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per company policy.
JD Finish Line
3.6 Glassdoor
We are JD Finish Line, a premium retailer providing the latest and most exclusive athletic sneakers, apparel and accessories since 1976. Headquartered in Indianapolis, Indiana with a satellite office in Boulder, Colorado, we have more than 1,000 JD Sports and Finish Line locations within malls, inside Macy’s shops, and as stand alone stores. JD Finish Line’s core values of Customer, People, Winning, Community and Financial Responsibility are exhibited in everything we do. We are committed to inclusion and diversity across our organization and work to include individuals from all walks of life, ensuring everyone belongs and can bring their authentic selves to the JD Finish Line family. We employ more than 14,000 store associates who are experts in style and passionate about sneaker culture. At JD Finish Line, our commitment to Diversity & Inclusion is louder than words. We listen to the voices of our team members, which holds us accountable in creating an equitable and successful company. Together, we are stronger.At JD Finish Line, full-time employees are eligible for perks including medical, dental, vision and life insurance benefits, our wellness/fitness incentive program, 401k matching program and a 30% employee discount. As firm believers in a great work-life balance, salaried employees are offered unlimited Paid Time Off. Hourly employees start by earning a competitive 120 hours of PTO per year. We also grant parents paid maternity/paternity leave. We focus on promoting from within, and have great developmental programs in all functions of the business so that all employees view their position not just as a job, but a life-long career at JD Finish Line, THE PLACE TO GROW. Make sure to check us out at: www.finishline.com, www.jdsports.comand www.macys.com/finishline.
Founded in 1982
Indianapolis, Indiana, USA
8.5K employees (253 in marketing)
63% recommend to a friend
68% CEO approval
Traffic Signals
Monthly Visitors
6.4M
Monthly Google Ads Budget
$471.7K
Traffic Source Mix
Search
36.8%
Direct
52%
Referral
5.4%
Social
3.5%
Paid
2.1%
Headcount Trend
Current headcount: ~8.5K
Marketing Team
Marketing Team Size
175 (2% of company)
Median Career Experience
10.5 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Marissa McFadden
VP, Marketing Strategy & Retail Experience
At the company for 12 years 3 months
Kyndal Shewmake
VP Digital Marketing
At the company for 12 years 10 months
Paul Diehl
Vice President of Brand and Creative
At the company for 13 years
Michael Grimes
Senior Vice President, Brand & Consumer Experience
At the company for 18 years 5 months