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JD Finish Line logo
7 weeks ago

SEO Manager

JD Finish Line

Boulder, CO (On-site)Full time$90K/yr – $110K/yr
JD Finish Line logo
7 weeks ago

E-commerce Organic Search & AI Optimization Manager (SEO / AEO / GEO)

JD Finish Line

Boulder, CO (On-site)Full time$90K/yr – $105K/yr
JD Finish Line logo
2 months ago

Manager, Marketing Initiatives

JD Finish Line

Boulder, CO (On-site)Full time$90K/yr – $110K/yr
JD Finish Line logo
5 months ago

Creative Coordination Manager

JD Finish Line

Denver, CO (On-site)Full time$85K/yr – $100K/yr

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4 jobs
JD Finish Line logo

SEO Manager

JD Finish Line

Boulder, CO (On-site)

$90K/yr - $110K/yrIn-houseFull-timeMid level4+ years exp.
7 weeks ago
JD Finish Line logo

E-commerce Organic Search & AI Optimization Manager (SEO / AEO / GEO)

JD Finish Line

Boulder, CO (On-site)

$90K/yr - $105K/yrIn-houseFull-timeSenior level4+ years exp.
7 weeks ago
JD Finish Line logo

Manager, Marketing Initiatives

JD Finish Line

Boulder, CO (On-site)

$90K/yr - $110K/yrIn-houseFull-timeSenior level8+ years exp.
2 months ago
JD Finish Line logo

Creative Coordination Manager

JD Finish Line

Denver, CO (On-site)

$85K/yr - $100K/yrIn-houseFull-timeSenior level4+ years exp.
5 months ago
JD Finish Line logo
JD Finish Line

SEO Manager

Boulder, CO (On-site)

$90K/yr – $110K/yrMid Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and drive technical SEO strategy across e-commerce platforms, aligning with engineering and leading AI-informed optimization efforts, content growth, and local/search initiatives.

  • Lead cross-functional optimization programs with measurable revenue impact
  • Coach and mentor the SEO team while partnering with product and engineering
  • Frame data-driven business cases and communicate impact through BI and metrics

Job Description

Responsibilities

  • Technical SEO & Engineering Alignment
  • On-Page SEO & Category Optimization
  • AI Search Strategy
  • Content & Information Gain
  • Local SEO Strategy
  • Internal Advocacy & Leadership
  • Team Management & Mentorship
  • Measurement & Business Intelligence

Requirements

  • 4+ years of hands-on e-commerce SEO experience managing large-scale sites, faceted navigation and modern platforms.
  • 2+ years of experience managing direct reports
  • Deep expertise in technical SEO paired with a solid understanding of how LLMs and AI platforms retrieve, parse and cite information.
  • The “SEO Champion” Mindset: Influential, proactive and collaborative. Proven record of building revenue-driven business cases and securing priority in engineering sprints.

Preferred

  • Experience with Conductor Intelligence & Web Monitoring (preferred, not required)
  • Experience with RioSEO & Local Manager (preferred, not required)

Benefits

  • The pay range; $90,000 - $110,000. This role will have a 15% bonus target annually but may vary based on experience level. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.
JD Finish Line logo

JD Finish Line

3.6 Glassdoor

We are JD Finish Line, a premium retailer providing the latest and most exclusive athletic sneakers, apparel and accessories since 1976. Headquartered in Indianapolis, Indiana with a satellite office in Boulder, Colorado, we have more than 1,000 JD Sports and Finish Line locations within malls, inside Macy’s shops, and as stand alone stores. JD Finish Line’s core values of Customer, People, Winning, Community and Financial Responsibility are exhibited in everything we do. We are committed to inclusion and diversity across our organization and work to include individuals from all walks of life, ensuring everyone belongs and can bring their authentic selves to the JD Finish Line family. We employ more than 14,000 store associates who are experts in style and passionate about sneaker culture. At JD Finish Line, our commitment to Diversity & Inclusion is louder than words. We listen to the voices of our team members, which holds us accountable in creating an equitable and successful company. Together, we are stronger.At JD Finish Line, full-time employees are eligible for perks including medical, dental, vision and life insurance benefits, our wellness/fitness incentive program, 401k matching program and a 30% employee discount. As firm believers in a great work-life balance, salaried employees are offered unlimited Paid Time Off. Hourly employees start by earning a competitive 120 hours of PTO per year. We also grant parents paid maternity/paternity leave. We focus on promoting from within, and have great developmental programs in all functions of the business so that all employees view their position not just as a job, but a life-long career at JD Finish Line, THE PLACE TO GROW. Make sure to check us out at: www.finishline.com, www.jdsports.comand www.macys.com/finishline.

Founded in 1982
Indianapolis, Indiana, USA
8.5K employees (253 in marketing)
www.finishline.com
63% recommend to a friend
68% CEO approval

Salaries

Posted range

$90K/yr – $110K/yr

Taken straight from the job posting.

See all JD Finish Line salaries

Marketing Team

Marketing Team Size
175 (2% of company)
Median Career Experience
11 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
2

People

Marketing Leadership

Marissa McFadden
Marissa McFadden
VP, Marketing Strategy & Retail Experience
At the company for 12 years 4 months
Kyndal Shewmake
Kyndal Shewmake
VP Digital Marketing
At the company for 12 years 11 months
Paul Diehl
Paul Diehl
Vice President of Brand and Creative
At the company for 13 years 1 month
Michael Grimes
Michael Grimes
Senior Vice President, Brand & Consumer Experience
At the company for 18 years 6 months

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$471.7K
Traffic Source Mix
Search
36.8%
Direct
52%
Referral
5.4%
Social
3.5%
Paid
2.1%

Headcount Trend

Current headcount: ~8.5K

Recent News

Polytechnic grad finds career in talent acquisition at JD Finish Line North America
Nov 20, 2025 • Purdue Polytechnic
JD Sports cuts profit outlook as sales decline across key markets By Investing.com
Nov 20, 2025 • Investing.com South Africa
JD Sports group profits hit by ‘strained consumer finances’
Sep 24, 2025 • Drapers
JD Sports' first-half profit falls as weak US weighs
Sep 24, 2025 • RTE.ie
JD Sports profits and sales fall amid ‘strained consumer finances’
Sep 24, 2025 • The Guardian
National sneaker, clothing retailer closes at Destiny USA, then becomes part of another store
Sep 2, 2025 • Syracuse.com
UK's JD reports solid Q2 despite softer footwear & tariff concerns
Aug 28, 2025 • Fibre2Fashion
Kohl’s sees turnaround progress in Q2, but sales lag continues
Aug 27, 2025 • BizTimes Milwaukee
These Reebok Classic Club Cs Are Now Just $50 at Finish Line, and Yes—They Still 'Go With Everything'
Jul 18, 2025 • Men's Journal
EXEC: Hibbett Parent JD Sports to Open More JD Stores in Spain
Jun 26, 2025 • SGB Media
What’s Happening To Finish Line in The Poughkeepsie Galleria?
Jun 17, 2025 • hudsonvalleycountry.com
JD Sports Lands on the Vegas Strip with New Flagship Store
Jun 16, 2025 • SGB Media
Finish Line offers up to 50% off Nike, adidas, Jordan, more for Father’s Day with deals from $8
Jun 9, 2025 • 9to5Toys
EXEC: Hibbett Parent JD Sports Enters New Phase of U.S. Brand Consolidation
Jun 3, 2025 • SGB Media
JD Sports shares fall as it reports lower profits, but it stays upbeat after year of acquisitions - FashionNetwork
May 21, 2025 • FashionNetwork - The World's Fashion Business News
JD Sports warns US tariffs could hit prices and demand
May 21, 2025 • RTE.ie
Finish Line leaves Lima Mall
Mar 7, 2025 • LimaOhio.com
Jordan Retro Restock On January 29 Via JD Sports and Finish Line
Jan 28, 2025 • House of Heat°
Holiday side jobs popular in 2024; highest among Gen Z
Dec 11, 2024 • Talk Business & Politics
JD Sports Completes $548 Million Purchase of French Sneaker Retailer
Nov 27, 2024 • Retail TouchPoints
Axios Finish Line: Life lessons from Tory Burch
May 17, 2024 • Axios
Axios Finish Line: Filtering BS, banality and bootlicking
Jun 30, 2023 • Axios
Axios Finish Line: Kindness abounds
Nov 15, 2022 • Axios
Fashion trendsetters unite: Save up to 40% off on Finish Line apparel
Sep 29, 2021 • CNet
Return Scams Jump as Fraudsters Exploit E-commerce Boom
Jul 13, 2021 • WSJ
Former Finish Line chief named president and CEO of Duluth Holdings
Apr 27, 2021 • Milwaukee Business Journal
Hanover-based retailer DTLR Villa to be acquired by British retailer for $495 million
Feb 1, 2021 • baltimoresun.com
NASCAR iRacing at Dover: TV schedule, entry list for Sunday's race
May 2, 2020 • Tennessean

Links

www.finishline.comLinkedInX (Twitter)Crunchbase