Own end-to-end division marketing, including annual planning, local rollout of national initiatives, pre-opening campaigns, digital presence, collateral, vendor management, events, and budget oversight across communities.

Lead division-wide marketing strategy and execution
Drive local adaptation of national programs for traffic and conversions
Develop pre-opening and ongoing marketing plans to support openings and ongoing sales

Job Description

Responsibilities

Develop and execute annual division marketing plan in collaboration with division leadership and Area/Regional Marketing Director
Effectively plan and execute local rollout of national marketing initiatives to maximize results for the division as well as the company
Design quarterly and monthly strategies and tactics for the division to drive qualified traffic to support the sales effort for existing communities and new community openings
Work with sales leadership as well as community teams to develop targeted marketing tactics to maximize traffic and conversion for individual communities based upon sales performance and lifecycle phase; partner with sales leadership on the effective rollout of national and divisional marketing initiatives at the local level
Create strategic pre-opening marketing plans to ensure successful new community openings; oversee and coordinate all new community marketing activities including signage, messaging, interest list development, model merchandising, sales center installation and special events; responsibilities include planning, oversight and regular site visits
Maximize division’s brand awareness and perception with key targets; consistently execute to brand standards across market
Track and analyze results of marketing initiatives to ensure effective ROI; Leverage reporting tools and data to inform future marketing strategies
Develop and maximize digital presence for division and individual communities, including social media strategy and content planning for division channels
Create, audit and maintain community web presence on Meritage Homes website
Create and maintain collateral materials (sales tools) for new and existing communities

Requirements

Bachelor’s Degree in Marketing or related field
5+ years of experience in marketing, preferably in homebuilding
Experience leading others and effectively managing relationships with internal stakeholders and external marketing-related vendors
Strong technical aptitude and intermediate computer skills with expertise in MS Office applications (Outlook, Word, PowerPoint and Excel), email management systems, photo editing and website content management systems
Ability to influence others and overcome objections
Excellent written, verbal and interpersonal communication and presentation skills with keen attention to detail
Experience managing relationships with marketing-related vendors
Strong team player with a demonstrated ability to work well within cross-functional teams

Preferred

2-3 years of people management experience preferred

Benefits

A work environment that encourages creativity and innovative ideas from every level
An organization that lives by its core values everyday
Team atmosphere where every individual is considered a vital asset
State of the art technology to provide an optimal working environment
A competitive pay structure
Strong benefits
Flexibility in work-life integration
Team-oriented environment where all individuals play an integral role in the company
Opportunity to further your career in a growing national organization
Maintain a competitive drive to be the best

Meritage Homes Corporation

4.4 Glassdoor

Some might say it's important to tell you that we've been around since 1985. Or that we've won a slew of awards ranging from Forbes' Platinum 400 Best Big Companies of America to being the recipient of Texas' Builder of the Year five times, or being named ENERGY STAR® Partner of the Year. But we're about practicality and doing things that actually make a difference in your life and the way you live.For instance, you're probably a lot more interested in knowing that Meritage builds new, beautifully designed, energy-efficient homes that can save you as much as 50% on your utility bills.* Or, that we were the first national top 10 homebuilder to have every home we build be 100% ENERGY STAR certified. That means it saves you energy and money.With more than 100,000 homes built, our focus, since day one, has been to build incredible new homes and communities in prime locations for fantastic prices. We build them for real people: People with families and those without; people with everyday, busy lives, and those who are now enjoying a more relaxed lifestyle. But more than anything, we build energy-efficient homes and communities for people who appreciate a home being built the way it can, and should, be built. For you it means having a new home that comes standard with ENERGY STAR features that save money and energy, month after month, at no extra cost to you.Our MISSION STATEMENT:To design and build homes that are innovative,built with care and superior craftsmanship,which deliver enduring value.To create an exceptional experience forour customers and employees through anenvironment of growth, collaboration and fun.

Founded in 1985

Scottsdale, Arizona, USA

2.6K employees (91 in marketing)

www.meritagehomes.com

85% recommend to a friend

92% CEO approval

Traffic Signals

Monthly Visitors

248.6K

Monthly Google Ads Budget

$87.2K

Traffic Source Mix

41.6%

Direct

45.7%

Referral

6.9%

Social

1.7%

Paid

4.1%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size

91 (4% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$1.1B

Last Raise

$500M

Post IPO Debt, 1 years ago

Funding History

Feb 2025
Post IPO Debt • $500M
May 2024
Post IPO Debt • $575M

Recent News

Meritage Homes Corporation Declares Quarterly Dividend and Announces Share Repurchase Plans

Nov 20, 2025 • Quiver Quantitative

Meritage Homes Announces Quarterly Cash Dividend and Enhances Programmatic Share Repurchase Strategy

Nov 20, 2025 • GlobeNewswire

Meritage Homes (NYSE: MTH) targets $100M quarterly share buybacks in 2026 plan

Nov 20, 2025 • Stock Titan

Responsibilities

Develop and execute annual division marketing plan in collaboration with division leadership and Area/Regional Marketing Director
Effectively plan and execute local rollout of national marketing initiatives to maximize results for the division as well as the company
Design quarterly and monthly strategies and tactics for the division to drive qualified traffic to support the sales effort for existing communities and new community openings
Work with sales leadership as well as community teams to develop targeted marketing tactics to maximize traffic and conversion for individual communities based upon sales performance and lifecycle phase; partner with sales leadership on the effective rollout of national and divisional marketing initiatives at the local level
Create strategic pre-opening marketing plans to ensure successful new community openings; oversee and coordinate all new community marketing activities including signage, messaging, interest list development, model merchandising, sales center installation and special events; responsibilities include planning, oversight and regular site visits
Maximize division’s brand awareness and perception with key targets; consistently execute to brand standards across market
Track and analyze results of marketing initiatives to ensure effective ROI; Leverage reporting tools and data to inform future marketing strategies
Develop and maximize digital presence for division and individual communities, including social media strategy and content planning for division channels
Create, audit and maintain community web presence on Meritage Homes website
Create and maintain collateral materials (sales tools) for new and existing communities

Requirements

Bachelor’s Degree in Marketing or related field
5+ years of experience in marketing, preferably in homebuilding
Experience leading others and effectively managing relationships with internal stakeholders and external marketing-related vendors
Strong technical aptitude and intermediate computer skills with expertise in MS Office applications (Outlook, Word, PowerPoint and Excel), email management systems, photo editing and website content management systems
Ability to influence others and overcome objections
Excellent written, verbal and interpersonal communication and presentation skills with keen attention to detail
Experience managing relationships with marketing-related vendors
Strong team player with a demonstrated ability to work well within cross-functional teams

Preferred

2-3 years of people management experience preferred

Benefits

A work environment that encourages creativity and innovative ideas from every level
An organization that lives by its core values everyday
Team atmosphere where every individual is considered a vital asset
State of the art technology to provide an optimal working environment
A competitive pay structure
Strong benefits
Flexibility in work-life integration
Team-oriented environment where all individuals play an integral role in the company
Opportunity to further your career in a growing national organization
Maintain a competitive drive to be the best