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Marketing jobs

1 marketing jobs

4 days ago

Social Media & Content Coordinator

Cathay General Bancorp

El Monte, CA (Unknown)Full time$31/hr – $34/hr

Marketing jobs in the US

Cathay General Bancorp

Social Media & Content Coordinator

El Monte, CA (Unknown)

$31/hr – $34/hrMid Level2+ years expFull time

Posted 4 days ago

Job Summary

Own and optimize Cathay Bank's social media presence across English and Chinese platforms, guiding content planning, publishing, analytics, and cross-functional collaboration.

Oversee editorial calendars and distribution schedules
Collaborate with internal stakeholders to manage reputation and content strategy

Job Description

Responsibilities

Plan, create, schedule, and publish content across multiple platforms including, Bank’s Facebook, Instagram, LinkedIn, YouTube, and WeChat accounts.
Execute social media strategy through competitive research, appropriate brand messaging, and audience identification in English and Chinese.
Monitor social media channels for trends, conversations, and engagement opportunities.
Build meaningful internal relationships and encourage team members to support online presence through Cathay Bank content sharing.
Refresh company pages as needed to improve visibility of the company’s social content.
Monitor all user-generated content (comments, discussions, posts, and reviews) in line with the Bank’s policies for all platforms.
Create and maintain editorial calendars and distribution schedules in a timely and organized manner.
Analyze appropriate social media campaign data/metrics to provide insights, optimization recommendations, industry best practices, and business
Collaborate with internal stakeholders to manage reputation, identify key items, and help create/coordinate future content.
Support photo/video capture of corporate events, graphic design, and digital marketing campaigns as needed.

Requirements

Education: A. or B.S. in Communications, Marketing, Business, New Media, or Public Relations preferred.
Experience: Minimum of 2-3 years of proven working experience in social media marketing (including general market and Chinese social media platforms) or as a digital media specialist in a related industry. Banking experience a plus.
Skills/Ability:
Excellent verbal and written communication, as well as presentation
Fluency in reading and writing in English and Chinese (simplified and traditional).
High proficiency in Word, Excel, and PowerPoint.
Proficiency in Adobe Creative Cloud and Canva.
Knowledge of Google Analytics is a plus.
Detail-oriented with good multitasking and organizational skills.
Willingness to work overtime occasionally to accomplish and meet deadlines.

Benefits

Cathay Bank offers its full-time employees a competitive benefits package which is a significant part of their total compensation. It is our goal to provide employees with a comprehensive benefits package to fit their needs which includes, coverage for medical insurance, dental insurance, vision insurance, life insurance, long-term disability insurance, and flexible spending accounts (FSAs), health saving account (HSA) with company contributions, voluntary coverages, and 401(k).

Cathay General Bancorp

Cathay General Bancorp is a company based out of 777 North Broadway, Los Angeles, California, United States.

Los Angeles, California, USA

1 employees

cathaygeneralbancorp.com

Salaries

Posted range

$31/hr – $34/hr

Taken straight from the job posting.

See all Cathay General Bancorp salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

2.1K

Traffic Source Mix

35.9%

Direct

39.8%

Referral

13.5%

Social

Paid

1.8%

Headcount Trend

Current headcount: ~1

News about Cathay General Bancorp

Capital Fund Management S.A. Invests $1.37 Million in Cathay General Bancorp $CATY

Dec 5, 2025 • Defense World

Cathay General Bancorp vice chairman sells $494k in stock By Investing.com

Dec 5, 2025 • Investing.com UK

Cathay General Bancorp vice chairman sells $494k in stock By Investing.com

Dec 5, 2025 • Investing.com Nigeria

Links

cathaygeneralbancorp.com

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

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Responsibilities

Plan, create, schedule, and publish content across multiple platforms including, Bank’s Facebook, Instagram, LinkedIn, YouTube, and WeChat accounts.
Execute social media strategy through competitive research, appropriate brand messaging, and audience identification in English and Chinese.
Monitor social media channels for trends, conversations, and engagement opportunities.
Build meaningful internal relationships and encourage team members to support online presence through Cathay Bank content sharing.
Refresh company pages as needed to improve visibility of the company’s social content.
Monitor all user-generated content (comments, discussions, posts, and reviews) in line with the Bank’s policies for all platforms.
Create and maintain editorial calendars and distribution schedules in a timely and organized manner.
Analyze appropriate social media campaign data/metrics to provide insights, optimization recommendations, industry best practices, and business
Collaborate with internal stakeholders to manage reputation, identify key items, and help create/coordinate future content.
Support photo/video capture of corporate events, graphic design, and digital marketing campaigns as needed.

Requirements

Education: A. or B.S. in Communications, Marketing, Business, New Media, or Public Relations preferred.
Experience: Minimum of 2-3 years of proven working experience in social media marketing (including general market and Chinese social media platforms) or as a digital media specialist in a related industry. Banking experience a plus.
Skills/Ability:
Excellent verbal and written communication, as well as presentation
Fluency in reading and writing in English and Chinese (simplified and traditional).
High proficiency in Word, Excel, and PowerPoint.
Proficiency in Adobe Creative Cloud and Canva.
Knowledge of Google Analytics is a plus.
Detail-oriented with good multitasking and organizational skills.
Willingness to work overtime occasionally to accomplish and meet deadlines.

Benefits

Cathay Bank offers its full-time employees a competitive benefits package which is a significant part of their total compensation. It is our goal to provide employees with a comprehensive benefits package to fit their needs which includes, coverage for medical insurance, dental insurance, vision insurance, life insurance, long-term disability insurance, and flexible spending accounts (FSAs), health saving account (HSA) with company contributions, voluntary coverages, and 401(k).