5 weeks ago
Senior Manager, Growth Marketing, Mobile
Begin
USA (Remote)Salaried Ft$125K/yr – $150K/yr
Marketing jobs
4 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Manager, Growth Marketing, Mobile
USA (Remote)
$125K/yr – $150K/yrSenior Level8+ years expSalaried Ft
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own multi channel mobile growth from acquisition to retention, with product led growth collaboration and strong measurement discipline.
- Own end to end growth across acquisition, activation, retention, and revenue expansion for mobile apps.
- Drive experiments and testing across onboarding, pricing, messaging, and channels to lift activation, LTV, and renewal.
- Align with Product and Data to optimize attribution, landing pages, and trial to subscription flows for scalable growth.
Job Description
Responsibilities
- Develop and execute the overall growth strategy across the mobile customer lifecycle—from acquisition through retention and expansion.
- Identify and prioritize the highest-impact growth opportunities across marketing, product, and customer experience.
- Build scalable growth systems that improve efficiency while accelerating sustainable subscriber growth.
- Partner with Product to drive product-led growth initiatives and improve activation and engagement.
- Continuously identify new channels, partnerships, and growth levers to expand reach and diversify acquisition.
- Own performance marketing across key acquisition channels, including: Meta, Google App Campaigns, Apple Search Ads, App Store Optimization, TikTok, DSPs and Programmatic partners, Affiliate and influencer partnerships, Emerging paid and organic growth channels.
- Optimize campaigns for quality subscribers, lifetime value, and efficient growth—not simply installs.
- Drive creative strategy for user acquisition.
- Optimizing onboarding and first-time user experiences
- Increasing activation and habit formation
- Improving subscription conversion and renewal
- Driving re-engagement initiatives
- Supporting referral and advocacy programs
- Identifying opportunities to increase customer lifetime value
- Build a culture of rapid experimentation by leading structured testing across Creative concepts, Messaging, Audience targeting, Bidding strategies, App Store Optimization (ASO), Onboarding flows, Pricing and trial experiences, Lifecycle messaging, Product growth initiatives
- Develop clear testing roadmaps, measure impact, and scale successful learnings across the business.
- Obsess over the end-to-end journey — from impression to trial to subscription to retention.
- Partner with Product and Engineering to: Improve landing page conversion (web); Optimize trial-to-subscription flows (mobile); Design and execute A/B tests
- Own acquisition reporting, projections, and budget pacing to hit monthly and quarterly goals.
- Collaborate with Data teams to refine attribution models (web + mobile) and ensure accurate event tracking; Improve measurement frameworks; Maintain fluency in Google Analytics, Looker (or similar BI tools), Mobile attribution platforms (AppsFlyer), SKAdNetwork and iOS privacy changes (ATT)
Begin
4.1 Glassdoor
Begin is the award-winning early learning company offering children the best start possible through digital, physical, and experiential learning programs. With play-based products including HOMER, codeSpark, and Little Passports, plus innovative learning memberships, Begin builds the skills that matter most to help kids achieve their fullest potential in school and life. Begin is backed by the most recognized names in early childhood development, including LEGO Ventures, Sesame Workshop, and Gymboree Play & Music. For more information about Begin and its suite of integrated programs, visit www.beginlearning.com.
Founded in 2011
371 employees (37 in marketing)
51% recommend to a friend
70% CEO approval
Traffic Signals
Monthly Visitors
120.8K
Traffic Source Mix
Search
51.7%
Direct
37.7%
Referral
8.2%
Social
1.7%
Paid
0.5%
Headcount Trend
Current headcount: ~371
Marketing Team
Marketing Team Size
24 (6% of company)
Median Career Experience
3 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
2
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$207.3M
Last Raise
$94.5M
Series Unknown, 1 months ago
Funding History
- Feb 2026Series Unknown
- Jan 2023Series D • $94.5M
- May 2021Convertible Note