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Carrum Health logo
2 weeks ago

Director, Engagement Marketing

Carrum Health

USA (Remote)Full time$190K/yr – $210K/yr

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Carrum Health logo

Director, Engagement Marketing

Carrum Health

USA (Remote)

$190K/yr - $210K/yrIn-houseFull-timeDirector/executive
2 weeks ago
Carrum Health logo
Carrum Health

Director, Engagement Marketing

USA (Remote)

$190K/yr – $210K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Own and guide the integrated engagement marketing strategy across three patient-source sub-units, drive growth through innovative, multi-channel campaigns and AI tools, and lead a high-performing team while collaborating cross-functionally to create friction-free patient funnels.

  • Own growth and partner marketing initiatives across employer HR and ecosystem partners
  • Lead a data-informed, cross-functional engagement program with measurable ROI
  • Build and mentor a strategic Engagement Marketing team

Job Description

Responsibilities

  • Architect the overarching engagement strategy across relationship clients spanning three distinct patient-source sub-units: client best practices (including new launches), ecosystem partners, and embedded client partnerships.
  • Drive growth strategy and innovation , experimenting with novel messaging, precision segmentation, multi-channel tactics, and practical AI tools to reach members at critical healthcare decision points.
  • Elevate partner and relationship marketing , serving as a senior strategic thought partner to employer HR leaders, benefits consultants, and ecosystem partners to position Carrum as an indispensable, high-utilization benefit.
  • Build, empower, and mentor a high-performing team of Engagement Marketing Managers and a Coordinator, transforming the function into a center of strategy, creativity, and performance excellence.
  • Connect behavioral data to dynamic execution , overseeing a responsive account-pacing model that flags population engagement opportunities early and deploys targeted, high-converting marketing solutions.
  • Regularly collaborate with leadership across Client Success, Content & Creative, Operations, Data, and Product to build unified, friction-free patient conversion funnels.

Requirements

  • You bring a rich background of leading integrated marketing strategy, partner marketing, and high-growth B2B2C engagement programs in fast-scaling environments.
  • Strategic GTM & Partner Marketing: Proven track record of designing and launching bold integrated campaigns in complex B2B2C environments, turning employer access into deep member adoption.
  • Marketing Tech & Data Fluency: Strong skills working with Salesforce, Braze, or modern marketing automation engines, leveraging behavioral signals, utilization data, and audience segmentation to drive strategy.
  • Leadership & Team Elevation: 8+ years of client-facing marketing, growth strategy, or account management leadership experience—healthcare, digital health, HR tech, or benefits technology preferred.
  • Outcomes-Driven Mindset: Relentless focus on activation, registrations, and ROI rather than vanity metrics, with a proven ability to codify winning strategies into scalable playbooks.
  • Resourcefulness & Creative Problem-Solving: Ability to navigate intricate client environments, regulatory parameters, and employer constraints with ingenuity and speed—finding creative paths to captivate populations without slowing down momentum.
  • High-Stakes Leadership: Experience guiding teams through critical seasonal launches, open enrollment pushes, or strategic client expansion initiatives.
  • Autonomy & Strategic Alignment: Ability to operate with high autonomy and visionary leadership while building strong alignment with a Head of Growth Marketing who is deeply invested in scaling this function.
  • Entrepreneurial and resourceful — you’re a visionary problem solver who thrives in fast-paced environments.
  • Experience handling deadlines, keeping many balls in the air, and prioritizing work in a fast-paced, dynamic environment.

Benefits

  • Stock option plan and performance bonus for eligible employees
  • Flexible schedules and remote work
  • Chicago and San Francisco offices available as an option
  • Flexible PTO, within reason
  • Summer Fridays (sign off @ 1pm local time)
  • 15+ paid holidays, including Juneteenth, World Mental Health Day, and Carrum Health Day
  • Annual holiday shutdown in December
  • Paid parental leave
  • Health, vision, and dental insurance
  • Employee Assistance Programs (EAP)
Carrum Health logo

Carrum Health

4.5 Glassdoor

Healthcare is unreasonably complex and costly. At Carrum Health, we’re applying a common sense approach to simplify the payment model and produce greater value for employers and their employees. We do so by directly connecting progressive self-insured employers to top-quality regional healthcare providers through the industry’s first comprehensive bundled payment solution. Our innovative platform reimagines how care is paid for and delivered, improving the value of health benefits for employers and their members.Carrum’s solution is a “win” for all parties, a rarity in healthcare:- Employers achieve significant cost savings and predictability without risk or hassle.- Members receive top-quality care and a concierge experience for zero out-of-pocket costs so they can focus on recovery instead of medical bills.- Providers gain streamlined administration allowing them to do what they do best – deliver expert care.For more information about Carrum Health, please contact info@carrumhealth.com.

Founded in 2014
San Francisco, California, USA
213 employees (16 in marketing)
www.carrumhealth.com
87% recommend to a friend
90% CEO approval

Salaries

Posted range

$190K/yr – $210K/yr

Taken straight from the job posting.

See all Carrum Health salaries

Marketing Team

Marketing Team Size
16 (8% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$96M
Last Raise
$45M
Series B, 3 years ago

Funding History

  • May 2023
    Series B • $45M
  • Jan 2021
    Series A • $40M
  • May 2019
    Series Unknown • $4.5M

Traffic Signals

Monthly Visitors
109K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
22.7%
Direct
63.3%
Referral
5%
Social
8.4%
Paid
0.5%

Headcount Trend

Current headcount: ~216

News about Carrum Health

Carrum Health extends substance use disorder treatment as employers tackle costly workforce challenge
Nov 5, 2025 • Fierce Healthcare
Carrum Health Expands Substance Use Disorder Treatment to Nearly All Substances as Employer Demand Surges
Nov 5, 2025 • PR Newswire
Carrum Health Doubles Covered Lives as Employers Confront Record Healthcare Costs
Oct 15, 2025 • Yahoo Finance

Links

www.carrumhealth.comLinkedInX (Twitter)Crunchbase

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