6 weeks ago
Marketing Manager
Qwoted
New York City, NY (On-site)Full time$75K/yr – $85K/yr
All marketing roles in the US
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All marketing roles in the US
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Marketing Manager
New York City, NY (On-site)
$75K/yr – $85K/yrMid Level2+ years expFull time
Posted 6 weeks ago
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Job Summary
Own end-to-end multi-channel campaigns that move users from free to paid, with a strong bias toward email, social, and CRM. Drive daily outbound and 1:1 outreach to high-value targets, and pull non-users into the funnel through social engagement and targeted calls.
- Lifecycle ownership: build, test, and optimize email, social, and CRM programs to accelerate conversion.
- Outbound and engagement: execute daily newsjacking emails and high-value prospect conversations to fuel pipeline.
- Measurement and iteration: track performance, report insights, and adjust strategy based on data.
Job Description
Responsibilities
- Run daily, small-batch newsjacking email campaigns to non-users tied to current events and trending topics.
- Send personalized 1:1 outreach to high-value prospects on the expert and PR side.
- Make targeted cold calls to convert warm leads and re-engage cooled prospects.
- Engage with non-users on social (reposting, liking, commenting) to build presence and pull them into the funnel.
- Hand off Marketing Qualified Leads into HubSpot for sales and account follow-up.
- Build and manage lifecycle and CRM programs that accelerate free to paid conversion.
- Own and optimize email and social channels, including managing contractors and specialists where needed.
- Take campaigns and projects from strategy through execution, owning the result end to end.
- Track, measure, and report on campaign performance, and adjust based on what the data shows.
- Manage content on our WordPress marketing site, keeping it current, cohesive, and on-brand.
- Proven generalist marketer with 1-2 years of experience who can flex across channels and own campaigns end to end.
- Comfortable with daily outbound work, including cold calls and 1:1 personalized email. This is not a sit-behind-the-dashboard role.
- Experience in lifecycle and email marketing, SEO, CRO, and social channels.
- Experience driving growth for a marketplace, network, or SaaS platform.
- Strong individual contributor who can execute independently.
- fluent across CRM systems, marketing automation platforms, and analytics tools.
- Resilient and persistent on outreach. You enjoy the conversation, not just the campaign.
- Adaptable and collaborative. You can move from technical execution to cross-functional alignment without friction.
- NYC or proximate candidates only.
Qwoted
3.2 Glassdoor
Qwoted is the network where experts, small businesses, and PR pros connect with journalists to get featured in tomorrow’s news. If you have a story to tell, we’ll connect you with media pros ready to help you share it.
Founded in 2018
New York, New York, USA
57 employees (21 in marketing)
100% recommend to a friend
Traffic Signals
Monthly Visitors
311.2K
Monthly Google Ads Budget
$34.2K
Traffic Source Mix
Search
22.2%
Direct
72.2%
Referral
3.9%
Social
1.1%
Paid
0.5%
Headcount Trend
Current headcount: ~57
Marketing Team
Marketing Team Size
20 (35% of company)
Median Career Experience
20 years
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
Funding
Total Funding
$3M
Last Raise
Corporate Round, 7 years ago
Funding History
- Aug 2019Corporate Round