2 days ago
Global LOB Marketing Lead – Voice & Productivity Software
Brady Corporation
Charlotte, NC (Unknown)
Marketing jobs
2 marketing jobs
Global LOB Marketing Lead – Voice & Productivity Software
Charlotte, NC (Unknown)
Salary Not AvailableSenior Level3+ years exp
Posted 2 days ago
Job Summary
The Global LOB Marketing Lead owns the annual marketing plan and drives cross‑functional launches, demand generation, and regional alignment for the Voice and Productivity Software portfolio.
- Owns strategy, planning, and ROI measurement across global and regional teams
- Leads NPI marketing, launch readiness, and campaign execution to grow pipeline and revenue
Job Description
Responsibilities
- The Global LOB Marketing Lead is responsible for developing and executing the worldwide marketing strategy for the Voice and Productivity Software portfolio within Brady Intelligent Productivity Solutions.
- This role serves as the central marketing lead between Offering Management, Regional Marketing, Demand Generation, Sales, Channel Marketing, and Commercialization teams to drive awareness, demand, product launches, customer engagement, and revenue growth.
- The position owns annual marketing planning, new product introduction (NPI) marketing deliverables, digital demand generation campaigns, regional alignment, LOB budget management, sales enablement assets, and measurement of marketing performance across the portfolio.
Requirements
- Develop and own the annual operating plan (AOP) marketing strategy for the Voice and Productivity Software portfolio.
- Define audience segmentation, value propositions, positioning, messaging, campaign priorities, and go-to-market approaches.
- Align global marketing plans with business objectives, product roadmaps, regional priorities, and growth targets.
- Conduct regular alignment reviews with regional Product Marketing Managers, Offering Managers, and LOB VPGM
- Lead creation and delivery of marketing collateral required for product launches.
- Partner with Offering Management and Commercialization teams to ensure launch readiness.
- Manage NPI Bills of Materials (BOMs) according to launch tier requirements.
- Coordinate launch assets, sales materials, campaign content, partner-ready materials, web content, and supporting communications.
- Participate in launch planning reviews and commercialization processes.
- Own strategy and execution of demand generation campaigns for software offerings, business initiatives, and NPIs.
Preferred
- College degree is preferred
- 3-5 years of experience in IT marketing
Brady Corporation
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
Marketing Team
Marketing Team Size
159 (4% of company)
Median Career Experience
8 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
283.9K
Monthly Google Ads Budget
$103K
Traffic Source Mix
Search
62.6%
Direct
30.8%
Referral
4.3%
Social
1%
Paid
1.2%
Headcount Trend
Current headcount: ~4.2K
News about Brady Corporation
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.