2 weeks ago
VP, Data Analytics, Research & Insights
Health Monitor Network
Montvale, NJ (On-site)Full time$180K/yr – $200K/yr
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VP, Data Analytics, Research & Insights
Montvale, NJ (On-site)
$180K/yr – $200K/yrSenior Level12+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own and scale the measurement and insights function for pharma marketing campaigns, balancing third-party data, MMM, and client storytelling across multiple touchpoints.
- Build scalable campaign analytics and vendor partnerships (IQVIA, Symphony, Crossix) to prove impact on prescribing, awareness, and engagement.
- Shape a repeatable storytelling framework for pitches, renewals, and QBRs anchored in channel performance and audience insights.
- Lead integration of MMM and attribution across HMN programs to drive ROI driven recommendations.
Job Description
Responsibilities
- Lead development and management of campaign effectiveness reporting managing third-party relationships (e.g., IQVIA, Symphony, Crossix) and client-supplied metrics.
- Design and manage pre/post campaign analyses that demonstrate impact on prescribing behavior, brand awareness, or engagement.
- Build a consistent, scalable approach to campaign storytelling that supports pitch materials, renewals, and client QBRs.
- Provide measurement expertise to client Marketing Mix Modeling to ensure POC is accurately represented
- Establish performance tracking frameworks for HMN’s core channels (screen, print, podcast, digital partnerships).
- Deliver actionable insights based on engagement metrics, client objectives, and audience behavior trends.
- Partner with digital ops and product to evolve how we collect, interpret, and visualize data across touchpoints.
- Partner with Sales to create data-backed narratives that differentiate HMN in the market.
- Provide consultative support to pharmaceutical clients and key prospects to help them understand ROI, performance, channel fit, and audience reach.
- Help define and prioritize the most compelling insights and metrics to support commercial growth.
Requirements
- 12+ years of experience in research, analytics, or insights roles, with at least 5 in healthcare, pharma, or media.
- Demonstrated success in an agency environment, with a deep understanding of how to deliver insights under tight timelines, manage multiple stakeholders, and adapt to fast-changing client needs.
- Expertise in third-party measurement methodologies, especially with partners like IQVIA, Symphony, and Crossix.
- Familiarity with campaign reporting across healthcare media channels; experience with point of care, print, and digital is a plus.
- Strong client-facing communication skills, with a proven ability to translate complex data into clear, compelling stories that influence client decisions and internal strategy.
- Experience with omnichannel or multimedia measurement frameworks (e.g., MMM, attribution) is required.
- Proven track record turning research insights into commercially successful digital or point-of-care products.
- Experience building a new function or scaling a small team into a strategic capability.
- Bachelor’s degree required; advanced degree in a relevant field (e.g., Public Health, Data Science, Business, Marketing) preferred.
Health Monitor Network
For over 40 years, Health Monitor has been a nationally recognized, targeted healthcare marketing platform for the Pharma/OTC industry. Our in-house, award-winning content studio creates bespoke healthcare education that fosters more productive patient-physician dialogues at every point of care—we call it #TheHealthMonitorDifference. We have the largest proprietary physician office network in the industry, with over 250,000 offices and more than 450,000 healthcare professionals engaging with our omnichannel educational products. Health Monitor delivers premium point of care content that empowers patients and HCPs with trusted information to achieve the best health outcomes while driving impactful ROI for brands. Visit our website to learn more.
Traffic Signals
Monthly Visitors
6.5K
Traffic Source Mix
Search
33.3%
Direct
44.1%
Referral
5.8%
Social
15.1%
Paid
1.5%
Headcount Trend
Current headcount: ~196
Marketing Team
Marketing Team Size
24 (12% of company)
Marketing Roles Posted (Last 30 Days)
3
Funding
Last Raise
Private Equity, 1 years ago
Funding History
- Oct 2024Private Equity
- May 2019Private Equity