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Blue Collar Services

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Dallas, TX (Unknown)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive multi-brand performance marketing for home-services, owning paid, organic, and lifecycle channels at scale.

Must-have: 10+ years in senior marketing leadership with proven home-services or high-velocity direct-response experience.
Standout: Own and optimize seven-figure budgets across multiple brands and vendors with full KPI accountability.
Standout: Hands-on leadership of PPC, SEO, email, local search, direct mail, and creative across a data-driven org.

Own total daily lead volume across PPC, Google Local Services Ads, SEO, Google Maps, Meta, retargeting, email, direct mail, and marketplace platforms
Maintain target CPL, CPJ, CAC, and ROAS across all paid and organic channels
Manage and optimize seven-figure ad budgets across multiple brands and markets
Own PPC strategy with deep hands-on oversight of Google Ads structure, bidding, budgets, keywords, ad copy, and conversion performance
Oversee Google Maps and local search optimization to maintain market dominance at the city and service-area level
Direct SEO strategy, including on-page, technical, local, and content fundamentals
Own email marketing execution, including lifecycle campaigns, promotions, reactivation, and database monetization
Oversee direct mail and direct response initiatives, including targeting, messaging, tracking, and ROI measurement
Approve all creative assets (ads, videos, graphics, landing pages) and enforce strict brand consistency
Direct monthly creative refresh cycles and oversee all photo/video asset production

10+ years in senior marketing leadership across performance, growth, and demand generation
Proven success scaling revenue in the home services industry or similar high-velocity, direct-response environments
Strong, measurable PPC experience with deep expertise in Google Ads and Google Local Services Ads
Advanced understanding of Google Maps and local search optimization
Solid SEO fundamentals, including technical SEO, on-page optimization, local SEO, and content strategy
Experience executing email marketing campaigns tied directly to revenue and job volume
Experience with direct mail and direct response marketing, including attribution and ROI tracking
Expertise across Meta Ads, retargeting, landing pages, CRO, and analytics
Proven ability to manage seven-figure marketing budgets and complex multi-vendor ecosystems
Strong command of Looker Studio, GA4, GHL, CallRail, CRM/automation tools, and performance dashboards

Own total daily lead volume across PPC, Google Local Services Ads, SEO, Google Maps, Meta, retargeting, email, direct mail, and marketplace platforms
Maintain target CPL, CPJ, CAC, and ROAS across all paid and organic channels
Manage and optimize seven-figure ad budgets across multiple brands and markets
Own PPC strategy with deep hands-on oversight of Google Ads structure, bidding, budgets, keywords, ad copy, and conversion performance
Oversee Google Maps and local search optimization to maintain market dominance at the city and service-area level
Direct SEO strategy, including on-page, technical, local, and content fundamentals
Own email marketing execution, including lifecycle campaigns, promotions, reactivation, and database monetization
Oversee direct mail and direct response initiatives, including targeting, messaging, tracking, and ROI measurement
Approve all creative assets (ads, videos, graphics, landing pages) and enforce strict brand consistency
Direct monthly creative refresh cycles and oversee all photo/video asset production

10+ years in senior marketing leadership across performance, growth, and demand generation
Proven success scaling revenue in the home services industry or similar high-velocity, direct-response environments
Strong, measurable PPC experience with deep expertise in Google Ads and Google Local Services Ads
Advanced understanding of Google Maps and local search optimization
Solid SEO fundamentals, including technical SEO, on-page optimization, local SEO, and content strategy
Experience executing email marketing campaigns tied directly to revenue and job volume
Experience with direct mail and direct response marketing, including attribution and ROI tracking
Expertise across Meta Ads, retargeting, landing pages, CRO, and analytics
Proven ability to manage seven-figure marketing budgets and complex multi-vendor ecosystems
Strong command of Looker Studio, GA4, GHL, CallRail, CRM/automation tools, and performance dashboards