7 hrs ago
Brand Creative Copy Manager
Second Harvest Heartland
Brooklyn Park, MN (Hybrid)Full time$72K/yr – $80K/yr
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Brand Creative Copy Manager
Brooklyn Park, MN (Hybrid)
$72K/yr – $80K/yrSenior Level6+ years expFull time
Posted 7 hrs ago
Top 1% of applicants do these two things.
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Job Summary
Own the organization's voice and content strategy, translating goals into brand-aligned writing and leading cross-channel campaigns in collaboration with Marketing, Development, and program teams.
- Lead editorial style and cross-channel content strategy
- Write and edit marketing materials for digital and print
- Advise on content best practices and present messaging options to senior leaders
Job Description
Responsibilities
- Serve as a creator and monitor of our organization’s voice. Share ownership of our Editorial & Storytelling Style Guide and ensure adherence
- Own writing copy for ad campaigns in partnership with the SHH marketing team to support our program work
- Translate broad strategic goals, campaign-level objectives, and messaging priorities into strong, brand-aligned writing tailored to purpose
- Support senior leaders and their teams (Development, Volunteer Engagement, Public Affairs, Neighbor Services, Food Bank Operations, etc.) in crafting program and campaign message strategy and executional elements
- Write, produce, and edit marketing and communications materials for digital and print to be used both internally and externally
- Lead content strategy ideation for complex, cross-channel initiatives, partnering with Creative, Marketing, Communications, Development, Public Affairs, and program teams
- Write effectively and adapt messages to a variety of channels and tactics, including social media, email, OOH campaigns, PowerPoint and video script development
- Prepare and present content strategy recommendations, creative rationale, and messaging options to stakeholders and senior leaders
- Advise the organization on content best practices and serve as a strategic subject matter expert to internal teams, helping shape and support External Relations recommendations, and improve the quality and consistency of audience-facing communications
Requirements
- All relevant experience including work, education, transferable skills, and military experience will be considered
- 6-10 years of progressive experience. Experience leading strategic creative work or integrated campaign messaging preferred
- Demonstrated exceptional writing skills, editorial judgment, and ability to synthesize information from multiple sources and stakeholders
- Ability to work across team boundaries to gather information, influence direction, resolve ambiguity and keep projects moving
- Self-directed and able to exercise sound judgment when balancing timelines, stakeholder needs, brand standards, and organizational priorities
- Comfortable with ambiguous situations or goals, with the ability to define the problem, organize a plan, align stakeholders and implement a solution
- Demonstrated effective communications skills including content presentation skills
- Experience writing and editing for web & social media, and familiarity with the role these play in building community support and raising funds for a non-profit
- Demonstrated skills in developing, executing and evaluating successful integrated and multichannel content strategies
- Demonstrated experience working within the creative process and how to manage content development from an idea to a result
Second Harvest Heartland
Second Harvest Heartland is a leading hunger-relief organization. In partnership with more than 1,100 food shelves and hunger-relief programs in Minnesota and western Wisconsin, we provided nearly 128 million meals to neighbors last year. We also help families enroll in food assistance and provide prepared meals for people who need more than groceries. Second Harvest Heartland is a leader, convener and voice in hunger-related policy discussions. We’re working on a bold goal to cut hunger in half for all Minnesotans by 2030. With the help of the whole community, we’ll reduce hunger today by increasing access to emergency food, and prevent hunger tomorrow with policy, partnerships and one-on-one services, all while tracking progress to ensure we’re effective and accountable. There’s a role for each of us to play in making hunger history. Reach out to learn how you can join us or learn more at 2harvest.org. Social media community guidelines: https://www.2harvest.org/community-guidelines
Traffic Signals
Monthly Visitors
50.7K
Monthly Google Ads Budget
$11.8K
Traffic Source Mix
Search
53.9%
Direct
39.9%
Referral
3.6%
Social
1.3%
Paid
1.2%
Headcount Trend
Current headcount: ~252
Marketing Team
Marketing Team Size
16 (6% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2