Develop and implement comprehensive demand generation campaigns to build a pipeline across a variety of industries and buyer personas.
Lead planning, creative development, audience targeting, and performance analysis for all campaigns.
Manage paid acquisition channels, including LinkedIn Ads, Google Ads, programmatic advertising, retargeting, and strategic partnerships.
Collaborate with content and design teams to create campaign assets such as emails, landing pages, whitepapers, and webinars.
Optimize campaigns to improve click-through rates (CTR), cost per lead (CPL), conversion rates from MQL to SQL, and overall pipeline velocity.
Administer Pardot (Marketing Cloud Account Engagement) for email campaigns, workflow automation, audience segmentation, and dynamic content deployment.
Oversee integration and data flows between Salesforce, Pardot, Gravity Forms, and the company website.
Establish and refine lead scoring models to improve qualification accuracy.

At least 5 years of experience in demand generation, digital marketing, or growth marketing for B2B SaaS or enterprise technology organizations.
Proven expertise in managing marketing automation platforms such as Pardot, HubSpot, Marketo, or similar tools.
Strong knowledge of Salesforce CRM and marketing data workflows.
Demonstrated ability to run and optimize campaigns on LinkedIn Ads and Google Ads.
Comprehensive understanding of lead scoring, nurturing, ABM programs, and funnel metrics.
Analytical mindset with proficiency in campaign analytics, reporting, and A/B testing.
Hands-on technical skills in campaign setup, automation flow management, and troubleshooting integrations.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Experience in the artificial intelligence, data, or technology services sector.
Familiarity with Gravity Forms, Google Tag Manager, and SEO/SEM tools.
Experience collaborating across marketing, sales, and operations teams in fast-paced, high-growth environments.
Strong communication and project management skills, with the ability to work effectively cross-functionally and remotely.

Competitive compensation and benefits package.
Remote-first work environment with a global reach.
Opportunity to shape demand generation strategy at a rapidly growing AI company.
Collaborative, fast-paced, and mission-driven company culture.