Own brand equity by turning strategy into living, cross-functional practice; connect campaigns to real homeowner experiences and build internal fluency so teams consistently apply the brand.

Brand governance: translate strategy into practical playbooks that marketing, service, and field teams can actually use.
Campaign/creative alignment: shape messaging roadmaps and briefs that drive channel-consistent storytelling and meaningful perception shifts.
Brand insights: own homeowner attitudes, brand Health tracking, and market studies to steer cross-functional decisions.

Job Description

Responsibilities

Drive the Brand Across the Organization This is not a brand-in-a-binder role. The Brand Strategy Lead is responsible for making the HomeServe brand a living, operational reality, translating strategy into practical guidance that teams across marketing, customer service, and field operations can actually use. The measure of success is whether a homeowner has a consistent brand experience whether they're watching a commercial, reading an email, calling our support line, or watching a technician walk up their driveway. Identify opportunities to strengthen differentiation, relevance, and long-term brand equity across the organization.
Lead Campaign Strategy Support the development of integrated brand campaigns from strategic brief through execution, ensuring messaging is applied consistently across channels and that creative work is grounded in a clear strategic point of view. Develop strategic roadmaps and planning frameworks that align brand initiatives with organizational goals, customer needs, and growth opportunities.
Build and Maintain Internal Brand Fluency Develop and run a brand education program that gives teams across the organization the context, tools, and confidence to apply the brand consistently in their own work. This includes formal training, reference materials, and ongoing partnerships with functional leaders.
Advise Cross-Functional Leaders Serve as a credible brand voice in rooms where brand isn't always the loudest priority.
Partner with Creative Develop strategic briefs and messaging frameworks that give the creative team, and external agency partners, a clear, confident foundation for execution.
Own Brand Insights & Intelligence Serve as the internal authority on homeowner attitudes and brand perception, category trends, and competitive dynamics. Manage key insight programs including the annual customer survey and our brand health tracker, customer journey research and various market studies. Translate findings into clear strategic direction and communicate them across the organization in ways that inform decisions, not just decks.
Guide Organic Social & Community Ensure HomeServe's organic social presence is an authentic expression of the brand, building meaningful relationships with homeowners and telling their stories rather than just filling a content calendar.
Steward the Brand System Maintain brand guidelines and standards while actively enabling teams across a complex organization to apply them. The goal isn't compliance; it's comprehension and confidence.

HomeServe USA

Finding the happy since 2003. HomeServe takes pride in putting people at the heart of everything we do. From our customers to our technicians to our employees, caring is at the core of our culture. That’s why for the past four years, we’ve been rated a “Great Place to Work” certified employer. At HomeServe, we strive to provide a workplace where our nearly 3,000 employees feel welcomed, acknowledged, heard, and respected. Our strong commitment to a formal Diversity and Inclusion strategy and through our HomeServe Cares Corporate Social Responsibility initiatives, HomeServe is committed to putting our employees, our customers, and our communities first. For over 20 years, HomeServe has been a leading provider of home repair solutions in North America providing home repair plans that help protect our customers’ budgets from the expense and inconvenience of water, sewer, electrical, plumbing, HVAC, and other home repair emergencies. We have helped to save our customers over one billion dollars in home repairs by providing affordable home repair coverage and exceptional, local repair service. HomeServe is a BBB Accredited Business that is dedicated to putting a smile on the faces of nearly 5 million customers across the U.S. and Canada. For more information about HomeServe, please visit us at www.homeserve.com. Connect with us: Facebook: @HomeServeUSA Twitter @HomeServeUSA Instagram: @homeserve_usa For B2B news and information, follow us on Twitter @HomeServeUSNews.

Founded in 2003

Norwalk, Connecticut, US

1.2K employees (111 in marketing)

www.homeserveusa.com

Traffic Signals

Monthly Visitors

1.2M

Traffic Source Mix

34.8%

Direct

49.5%

Referral

8.8%

Social

Paid

4.8%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size

89 (7% of company)

Median Career Experience

13 years

Median Tenure

6.2 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Andy Yost

Chief Marketing Officer (CMO)

At the company for 4 years

Michael Van Schaick

Senior Vice President, Revenue Management and Marketing Strategy

At the company for 16 years

Craig Davis

Senior Vice President Marketing, Head of Revenue

At the company for 7 years 8 months

Noelle Hallahan

VP Campaign Management & Marketing Operations

At the company for 12 years 4 months

Recent News

HomeServe Acquires The Manchester Group

Oct 21, 2025 • citybiz

HomeServe Celebrates a Decade of Excellence at 10th Annual Contractor Awards

Oct 21, 2025 • Yahoo Finance

HomeServe Celebrates a Decade of Excellence at 10th Annual Contractor Awards

Oct 21, 2025 • Business Wire

Responsibilities

Drive the Brand Across the Organization This is not a brand-in-a-binder role. The Brand Strategy Lead is responsible for making the HomeServe brand a living, operational reality, translating strategy into practical guidance that teams across marketing, customer service, and field operations can actually use. The measure of success is whether a homeowner has a consistent brand experience whether they're watching a commercial, reading an email, calling our support line, or watching a technician walk up their driveway. Identify opportunities to strengthen differentiation, relevance, and long-term brand equity across the organization.
Lead Campaign Strategy Support the development of integrated brand campaigns from strategic brief through execution, ensuring messaging is applied consistently across channels and that creative work is grounded in a clear strategic point of view. Develop strategic roadmaps and planning frameworks that align brand initiatives with organizational goals, customer needs, and growth opportunities.
Build and Maintain Internal Brand Fluency Develop and run a brand education program that gives teams across the organization the context, tools, and confidence to apply the brand consistently in their own work. This includes formal training, reference materials, and ongoing partnerships with functional leaders.
Advise Cross-Functional Leaders Serve as a credible brand voice in rooms where brand isn't always the loudest priority.
Partner with Creative Develop strategic briefs and messaging frameworks that give the creative team, and external agency partners, a clear, confident foundation for execution.
Own Brand Insights & Intelligence Serve as the internal authority on homeowner attitudes and brand perception, category trends, and competitive dynamics. Manage key insight programs including the annual customer survey and our brand health tracker, customer journey research and various market studies. Translate findings into clear strategic direction and communicate them across the organization in ways that inform decisions, not just decks.
Guide Organic Social & Community Ensure HomeServe's organic social presence is an authentic expression of the brand, building meaningful relationships with homeowners and telling their stories rather than just filling a content calendar.
Steward the Brand System Maintain brand guidelines and standards while actively enabling teams across a complex organization to apply them. The goal isn't compliance; it's comprehension and confidence.