Responsibilities:
- Serving as the point of contact for development and management of individual clients, dealing with communication, execution and reporting for the Lifecycle channel
- Campaign development, management and optimization working with 8 to 10 clients at a time in varying industries.
- Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
- Develop the email creative approach, brief clients on creation & production
- Launch and QA new email campaigns on varying email service providers
- Optimize existing campaigns with frequent multi-variant a/b testing of subject lines, time of send, content, etc.
- Reporting, track and analyze weekly & monthly email KPI’s
- Collaborate and integrate with the Paid Media, Strategy, Creative, Email and Content teams.
- Present monthly reporting and insights to clients.
- Participate in regular client calls and meetings.
- Create and present executive summary, QBR’s, wrap up reports, seasonal and yearly plans.
- Stays up to date with industry news, trends and innovations.
Requirements:
- 1-2 years of email marketing or lifecycle marketing experience
- Stellar project and time management skills with the ability to manage multiple projects in a fast paced atmosphere
- Strategic thinking, prioritization skills and troubleshooting are in your DNA
- Firm understanding of digital marketing principles, specifically email marketing best practices
- Excellent written and verbal communication skills - comfortable with daily video conferencing calls
- Experience executing comprehensive list segmentation, lifecycle drip automations and triggered events within an ESP
- Ability to work independently
- Experience in Photoshop, copywriting, HTML is a plus
- Broad understanding of email service providers, fluency in at least 1 preferred
- Most used include: Mailchimp and Klaviyo
- Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
- Experience with or understanding of web analytics (Google Analytics, Omniture or similar)
- Positive, "can-do" and "will-do" attitude at all times, no days off.
- Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset.
Nice-to-have:
- SMS knowledge a plus
- Bonus points for any CRM or Enterprise platform knowledge
- Experience in Photoshop, copywriting, HTML is a plus
- Broad understanding of email service providers, fluency in at least 1 preferred
- Most used include: Mailchimp and Klaviyo
- Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
- Experience with or understanding of web analytics (Google Analytics, Omniture or similar)
Benefits:
- Medical, Dental, and Vision Coverage
- Health Savings Account (HSA) or Flexible Spending Account (FSA)
- Employee Assistance Program (EAP)
- Competitive Base Salary
- 401(k) with Company Match
- Life and Disability Insurance
- Unlimited Paid Time Off (PTO)
- Paid Holidays
- Paid Paternal/Maternal Leave
- Ongoing Training and Learning Opportunities
- Career Path Progression
