1 day ago
Digital PR Specialist
Lumenalta
USA (Remote)Full time$45K/yr – $60K/yr
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Digital PR Specialist
USA (Remote)
$45K/yr – $60K/yrMid Level5+ years expFull time
Posted 1 day ago
Job Summary
Own media relations and thought leadership programs for Lumenalta, building targeted media lists, pitching executives, and running data-driven PR campaigns that connect to business outcomes. Lead strategy, measurement, and collaboration with partners to earn high-quality coverage and backlinks.
- Own quarterly digital PR plan
- Link earning and backlink strategy
- Narrative development with executives
Job Description
Responsibilities
- Media relations and thought leadership
- Build and maintain targeted media lists across AI and data trade press, enterprise technology outlets and business media.
- Pitch Lumenalta executives and specialists as expert sources through direct outreach and expert-sourcing platforms.
- Develop relationships with journalists, editors, podcast hosts and analysts covering data and AI.
- Work with executives and subject-matter experts to shape timely points of view and commentary.
- Support partner announcements and co-marketing news with our platform partners.
- Digital PR campaigns and link earning
- Plan and run data-driven campaigns using insight from our client work, from concept through outreach and reporting.
- Earn high-authority backlinks through campaign assets and outreach, in partnership with our SEO agency.
- Run reactive PR, spotting news moments where Lumenalta has a credible, useful point of view.
Requirements
- 3 to 5 years in digital PR or media relations, in-house or at an agency.
- A portfolio of earned placements in respected trade or business outlets, ideally in B2B technology.
- Strong news judgment and the ability to find stories in data and client work.
- Clear, concise writing for pitches, press materials and executive commentary.
- Working knowledge of SEO and link earning, including domain authority and how coverage drives search visibility.
- Experience with media databases and monitoring tools such as Muck Rack or Cision.
Preferred
- Existing relationships with journalists covering enterprise technology, data or AI.
- Experience placing executives in podcasts, bylines and speaking opportunities.
- Familiarity with generative engine optimization and how earned media shapes AI search answers.
- Experience in one or more of our priority industries.
Benefits
- Flexible working hours in a remote environment.
- Health insurance (medical and dental) for W2 Employees.
- 401K Contribution.
- A professional development fund to enhance your skills and knowledge.
- 15 days of paid time off annually.
- Access to soft-skill development courses to further your career.
Lumenalta
4.1 Glassdoor
Lumenalta partners with companies and organizations to accelerate business performance through technology. We specialize in delivering practical, measurable outcomes by aligning advanced technical expertise with a clear focus on business objectives.Our approach integrates seamlessly into your organization, significantly reducing risks while ensuring rapid execution and optimal returns on investment. From cloud solutions and automation to AI-powered insights and cybersecurity, we cover the complete technology spectrum essential for scalable growth and operational efficiency.We understand the unique pressures faced by leaders tasked with accelerating time-to-market, optimizing costs, and identifying new business opportunities. Lumenalta bridges the gap between technology, finance, operations, and executive leadership to ensure strategic alignment and successful implementation.Our commitment goes beyond technology. We equip your organization to unlock new revenue streams, enhance operational effectiveness, and ensure resilient, adaptable IT frameworks. Leaders trust Lumenalta for our proactive collaboration, actionable strategies, and proven track record of measurable business impact.Fast. Scalable. Business Driven. That is the Lumenalta difference.
Founded in 2000
New York, New York, USA
572 employees (35 in marketing)
75% recommend to a friend
84% CEO approval
Salaries
Posted range
$45K/yr – $60K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
19 (3% of company)
Median Career Experience
12 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Christi Sodano
Chief Marketing Officer
At the company for 3 years 5 months
Julie Woon
Senior Director of Marketing Strategy
At the company for 2 years 7 months
Alanna Hooper
Product Marketing Senior Manager
At the company for 1 year 8 months
Vrinda Varada
Social Media Marketing Manager
At the company for 3 years 4 months
Traffic Signals
Monthly Visitors
259.6K
Monthly Google Ads Budget
$689
Traffic Source Mix
Search
29.5%
Direct
35.4%
Referral
9.1%
Social
24.9%
Paid
0.8%
Headcount Trend
Current headcount: ~572
Recent News
Links
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