Own the development of multi-channel copy and partner communications for campaigns, ensuring brand alignment, clarity, regulatory compliance, and audience-focused messaging, while coordinating with marketing, compliance, and cross-functional teams.

Lead copy creation for GEO, AEO, AI, and SEO enabled campaigns
Translate complex regulatory content into clear, reader-friendly messages

Job Description

Responsibilities

1) Writes marketing and promotional copy that supports the credit union brand, products, services, and initiatives across multiple channels and campaign outlets,
1) including but not limited to website and social media content to optimize GEO, AEO, AI, and SEO, print and digital ads, flyers, emails, direct mail, member and brand story scripting for video and audio, and SEM ads.
2) Collaborates with designers, creative, digital teams, and others to concept and develop cohesive campaign messaging and hierarchy, ensuring copy and creative work together effectively across channels.
3) Writes and reviews member-facing communications regarding credit union accounts, products, services, systems, etc. Communications include but are not limited to letters, emails, website copy, statement messages, alerts, and FAQs. Ensures messaging a.) reflects the credit union brand, b.) is written in a member-first voice with a member-focused approach as applicable, c.) is transparent, personal and approachable and d.) is written with simplicity and clarity, including taking complex regulatory and/or operational information and making it understandable for everyday readers when needed.
4) Writes member‑facing communications specifically related to change‑management activities (e.g., changes to products, services, systems, processes, or account access). Ensures these communications are accurate, compliant, member‑first, and written with clarity and simplicity, especially when translating complex operational or regulatory information.
5) Writes partner-facing communications pertaining to select change management-related initiatives, marketing campaigns and initiatives, and other communications being sent to members. The purpose of these communications is generally to inform, educate, and prepare partner-employees to have conversations with and answer questions from members. Communications include but are not limited to intranet posts, “huddle kits,” and talking points/FAQs.
6) Works closely with Marketing, business units, Compliance, Legal, Service Excellence, and training teams to ensure messaging is comprehensive, accurate, compliant, and adheres to all regulatory requirements.
7) Crafts communications that anticipate member and partner-employee questions and needs – delivering proactive, transparent, personable, approachable and empathetic messaging that builds trust.
8) Ensures proper policies, procedures, risk mitigation activities, and operating controls are followed. Reports gaps in policies, procedures, and operating controls to leadership to ensure member impact and risk is mitigated.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Journalism, English, or a related field.
Minimum of five years of professional writing experience across marketing, advertising, and brand communications, with a portfolio demonstrating strong conceptual and executional writing across multiple channels.
A. Specialized or Technical Knowledge and Skills:
1) Bachelor’s degree in Marketing, Advertising, Communications, Journalism, English, or a related field.
2) Minimum of five years of professional writing experience across marketing, advertising, and brand communications, with a portfolio demonstrating strong conceptual and executional writing across multiple channels.
3) Proven experience in writing content for effective GEO, AEO, AI, and SEO optimization.
4) Ability to write clearly and effectively in multiple tones and styles (including AP style), with exceptional grammar, editing, and proofreading skills.
5) Demonstrated experience translating complex, technical, regulatory, or operational information into clear, understandable language for general audiences.
6) Experience producing copy for multichannel campaigns (e.g., print, digital, email, social media, websites, SEM, video and audio scripting).
7) Strong organizational and time‑management skills, with the ability to independently manage multiple projects and shifting deadlines.

Wright-Patt Credit Union

Locations and Hours: https://www.wpcu.coop/locationsWright-Patt Credit Union is Ohio’s largest member-owned credit union. Originally headquarter in Fairborn, Ohio, WPCU relocated to Beavercreek, Ohio in early 2014. Wright-Patt Credit Union is currently one of the 50 largest credit unions in the United States.Federally Insured by NCUA | 🏠 Equal Housing Opportunity*Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (“CFS”), a registered broker-dealer. (Member FINRA/SIPC) and SEC Registered Investment Advisor. Products offered through CFS: are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk including possible loss of principal. Investment Representatives are registered through CFS. Wright-Patt Credit Union has contracted with CFS to make non-deposit investment products and services available to credit union members.Financial Advisors are registered to conduct securities business and licensed to conduct insurance business in limited states. Response to, or contact with, residents of other states will be made only upon compliance with applicable licensing and registration requirements. The information in this website is for U.S. residents only and does not constitute an offer to sell, or a solicitation of an offer to purchase brokerage services to persons outside of the United States.

Founded in 1932

Dayton, Ohio, USA

980 employees (23 in marketing)

www.wpcu.coop

Traffic Signals

Monthly Visitors

586K

Monthly Google Ads Budget

$164.6K

Traffic Source Mix

21.4%

Direct

60.9%

Referral

17.2%

Social

0.2%

Paid

0.2%

Headcount Trend

Current headcount: ~980

Marketing Team

Marketing Team Size

15 (2% of company)

Median Career Experience

18.5 years

Median Tenure

4.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Tracy Szarzi-Fors

Sr. Vice President of Marketing and Executive Director of WPCU Sunshine Community Fund

At the company for 19 years 7 months

Recent News

Scammers targeting Wright-Patt Credit Union accounts

Sep 25, 2025 • Yahoo

Scammers targeting Wright-Patt Credit Union accounts

Sep 25, 2025 • WDTN.com

Up in smoke: A look at cannabis banking at Wright-Patt Credit Union in 2025

Jun 25, 2025 • CUInsight

Responsibilities

1) Writes marketing and promotional copy that supports the credit union brand, products, services, and initiatives across multiple channels and campaign outlets,
1) including but not limited to website and social media content to optimize GEO, AEO, AI, and SEO, print and digital ads, flyers, emails, direct mail, member and brand story scripting for video and audio, and SEM ads.
2) Collaborates with designers, creative, digital teams, and others to concept and develop cohesive campaign messaging and hierarchy, ensuring copy and creative work together effectively across channels.
3) Writes and reviews member-facing communications regarding credit union accounts, products, services, systems, etc. Communications include but are not limited to letters, emails, website copy, statement messages, alerts, and FAQs. Ensures messaging a.) reflects the credit union brand, b.) is written in a member-first voice with a member-focused approach as applicable, c.) is transparent, personal and approachable and d.) is written with simplicity and clarity, including taking complex regulatory and/or operational information and making it understandable for everyday readers when needed.
4) Writes member‑facing communications specifically related to change‑management activities (e.g., changes to products, services, systems, processes, or account access). Ensures these communications are accurate, compliant, member‑first, and written with clarity and simplicity, especially when translating complex operational or regulatory information.
5) Writes partner-facing communications pertaining to select change management-related initiatives, marketing campaigns and initiatives, and other communications being sent to members. The purpose of these communications is generally to inform, educate, and prepare partner-employees to have conversations with and answer questions from members. Communications include but are not limited to intranet posts, “huddle kits,” and talking points/FAQs.
6) Works closely with Marketing, business units, Compliance, Legal, Service Excellence, and training teams to ensure messaging is comprehensive, accurate, compliant, and adheres to all regulatory requirements.
7) Crafts communications that anticipate member and partner-employee questions and needs – delivering proactive, transparent, personable, approachable and empathetic messaging that builds trust.
8) Ensures proper policies, procedures, risk mitigation activities, and operating controls are followed. Reports gaps in policies, procedures, and operating controls to leadership to ensure member impact and risk is mitigated.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Journalism, English, or a related field.
Minimum of five years of professional writing experience across marketing, advertising, and brand communications, with a portfolio demonstrating strong conceptual and executional writing across multiple channels.
A. Specialized or Technical Knowledge and Skills:
1) Bachelor’s degree in Marketing, Advertising, Communications, Journalism, English, or a related field.
2) Minimum of five years of professional writing experience across marketing, advertising, and brand communications, with a portfolio demonstrating strong conceptual and executional writing across multiple channels.
3) Proven experience in writing content for effective GEO, AEO, AI, and SEO optimization.
4) Ability to write clearly and effectively in multiple tones and styles (including AP style), with exceptional grammar, editing, and proofreading skills.
5) Demonstrated experience translating complex, technical, regulatory, or operational information into clear, understandable language for general audiences.
6) Experience producing copy for multichannel campaigns (e.g., print, digital, email, social media, websites, SEM, video and audio scripting).
7) Strong organizational and time‑management skills, with the ability to independently manage multiple projects and shifting deadlines.