Drive PAL growth and onboarding for Tavus by building acquisition, activation, and lifecycle experiments with AI and no-code tooling.

Responsibilities

• Own the full consumer funnel for PALs, from the first impression to the moment a user builds a real relationship with their PAL.
• Define and execute acquisition strategy across paid social, influencer and creator partnerships, organic, and emerging channels.
• Build and launch growth experiments independently using AI tools, no-code platforms (Retool, Cursor, Vercel), and automation (Zapier, Make, N8N) without waiting on engineering.
• Use LLMs and AI workflows to move faster: generating creative variants, building segmentation logic, spinning up landing pages, and automating campaign ops.
• Design and optimize the onboarding and activation experience in partnership with Product, driving users to their first meaningful PAL interaction.
• Build lifecycle programs across email, push, and in-app that deepen engagement and convert trial users to paying ones.
• Own PALs growth KPIs: acquisition, activation rate, trial-to-paid conversion, session frequency, and early retention.
• Act as a force multiplier for the broader team, building internal tools and playbooks that accelerate the whole GTM org.

Requirements

• 2-5 years of experience in growth, consumer, or performance marketing at a fast-moving tech company.
• You think like a marketer and ship like a hacker. You'd rather validate an idea in 48 hours than document it for two weeks.
• Comfortable with AI tools, no-code platforms, and automation: Zapier, Cursor, Claude Code, Retool, Vercel, LangChain, or similar. Python, JavaScript, or SQL fluency is a real plus.
• Strong instincts for what makes consumers tick, form habits, and genuinely fall for a product.
• Experience with paid social channels (Meta, TikTok, YouTube, Snap) and lifecycle tools (Braze, Iterable, Customer.io , or similar).
• Analytical by nature: comfortable with cohort analysis, A/B testing, funnel metrics, and attribution.
• Energized by ambiguity. You don't need a playbook because you're here to write it.

Preferred

• Experience as a founder, or startup building experience
• Experience makreting an early-stage company from Seed/Series A to Series B/C/D
• Played Portal 1 and 2 - or willing to as part of onboarding 😄

Benefits

• When you join Tavus, you’re joining a family. Our work is driven by our team, and our success is shared by all. This position has a flexible work schedule, unlimited PTO, competitive healthcare and gear stipends, as well as, of course, plenty of fun! At the end of the day, we want Tavus to be a place for you to learn, directly drive impact, and be with a team you love.
• To learn more about our team culture, and benefits, check out our hiring page!
• Tavus is growing fast, and we’d like you to grow with us! Are you excited to get your hands dirty? Drop your resume and we’ll be in touch!
• We are not looking for cultural fits, we are looking for culture creators. In fact, diversity is what drives our success – it’s at the core of how we hire, communicate, and work. We are inclusive to all and combine our diverse backgrounds, skill sets, and thinking to build the best experiences for our clients.