2 months ago
Associate Director, Paid Media
Earthjustice
San Francisco, CA (Hybrid)Full time$170K/yr – $189K/yr
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Associate Director, Paid Media
San Francisco, CA (Hybrid)
$170K/yr – $189K/yrSenior Level8+ years expFull time
Posted 2 months ago
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Job Summary
Own the strategy, execution, and optimization of a multi-channel paid media program that delivers a cohesive supporter journey while aligning with Earthjustice's brand, fundraising, and advocacy goals.
- Growth and Governance: Lead full-funnel paid media planning, multi-channel campaigns, and real-time agency management to meet program goals.
- Cross-Functional Execution: Translate brand and program objectives with SMEs and content teams to create an engaging donor journey and integrate online-offline efforts.
- Optimization and Learning: Analyze performance, maintain dashboards, and drive rapid test-and-learn initiatives using data-driven insights and adaptive strategies.
Job Description
Own the strategy, execution, and optimization of a multi-channel paid media program that delivers a cohesive supporter journey while aligning with Earthjustice's brand, fundraising, and advocacy goals.
- Growth and Governance: Lead full-funnel paid media planning, multi-channel campaigns, and real-time agency management to meet program goals.
- Cross-Functional Execution: Translate brand and program objectives with SMEs and content teams to create an engaging donor journey and integrate online-offline efforts.
- Optimization and Learning: Analyze performance, maintain dashboards, and drive rapid test-and-learn initiatives using data-driven insights and adaptive strategies.
Earthjustice
Earthjustice is a non-profit public interest law organization dedicated to protecting the magnificent places, natural resources, and wildlife of this earth, and to defending the right of all people to a healthy environment.We fight, using the power of the law to preserve, protect, and promote a healthier, more sustainable world for everyone. Through far-reaching, big-impact litigation, we ensure that those who jeopardize the health of the planet are held accountable to the law. We work tenaciously to preserve our natural heritage, safeguard our health, and promote a clean energy future. At Earthjustice, we are driven by a passion for justice — for people and for the environment. As the premier nonprofit environmental law organization, we are uniquely qualified to deliver sweeping, on-the-ground results that make a real difference in our environment and our communities. We are here because the Earth needs a good lawyer.We hire the best and brightest who share our passion for justice and a healthy environment for all people.
Traffic Signals
Monthly Visitors
373.5K
Monthly Google Ads Budget
$142.1K
Traffic Source Mix
Search
35.9%
Direct
54.4%
Referral
7.5%
Social
1.5%
Paid
0.4%
Headcount Trend
Current headcount: ~672
Marketing Team
Marketing Team Size
58 (9% of company)
Median Career Experience
18.5 years
Median Tenure
6.3 years
People
Marketing Leadership
Steve Smith
Senior Vice President, Communications and Marketing
At the company for 4 years 7 months
Linda R.
Senior Director of Marketing
At the company for 7 years 8 months
Sophie Roudané
Director of Donor Marketing and Engagement
At the company for 10 years 7 months
Yasmeen Smalley-Norman
Marketing Manager
At the company for 4 years 10 months