2 weeks ago
Manager Personalization
Academy Sports + Outdoors
Katy, TX (Unknown)Full time
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Manager Personalization
Katy, TX (Unknown)
Salary Not AvailableManager5+ years expFull time
Posted 2 weeks ago
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Job Summary
Own and drive the digital personalization strategy and real-time product recommendations across web, mobile, and app surfaces, manage the push notification program, and partner with data science, UX, and marketing to optimize engagement and ROI.
- Interfaces with data science, UX, and engineering to implement real-time personalization.
- Monitors performance metrics to continuously improve relevance and ROI.
Job Description
Responsibilities
- Develop and execute a comprehensive digital personalization strategy across web, mobile, and app platforms.
- Own the strategy and execution of personalized product recommendations across key eCommerce surfaces (e.g., homepage, PDPs, cart, checkout, post-purchase).
- Partner with data science, UX, and engineering teams to implement real-time personalization using customer data, browsing behavior, and purchase history.
- Own the push notification program, including audience segmentation, message design, timing optimization, and performance analysis.
- Collaborate with CRM, marketing, and product teams to align personalization efforts with broader campaign goals and lifecycle strategies.
- Monitor and analyze personalization and push performance metrics to continuously improve relevance, engagement, and ROI.
- Stay current with personalization technologies, trends, and best practices to drive innovation and competitive advantage.
- Document personalization and design processes, and deliverables.
- Develop a thorough understanding of the Academy’s policies, procedures, and safety rules.
- Duties may change; team members may be required to perform other duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Business or relevant field of study required.
- 5+ years of experience in personalization, email marketing, loyalty, app or payment marketing, web design, project management or production management
- Experience managing multiple web and design projects and vendor partners.
- Prior Omnichannel experience preferred.
- Excellent interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external
- Analytical, with strong problem-solving abilities and creative resolution skills
- Self-motivated, with the ability to work on multiple projects in a fast-paced environment
- Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
- Strategic thinker
Academy Sports + Outdoors
3.3 Glassdoor
At Academy Sports + Outdoors, we believe in the power of fun. And we believe in helping our customers have more of it. With a wide assortment of sporting and outdoors gear, Academy offers the best brands under one roof — curated to make the most of every budget. Day in and day out, our 20,000+ Team Members bring a sense of adventure, energy, and passion to work. Understanding our people and the things that matter to them has been at the core of Academy culture for over 80 years. We take pride in creating a workplace that values hard work, commitment, growth, and of course, FUN.Academy — headquartered in Katy, TX, a suburb of Houston — is one of the nation’s largest sporting goods and outdoor stores. We offer a broad assortment of quality hunting, fishing, and camping equipment and gear, as well as sports and leisure products, footwear, apparel, and much more.Originally founded in 1938 as a family business in Texas, Academy has grown to a wide network of 301 stores across 21 states as of March 7, 2025.Looking to join our team? Search available opportunities today: careers.academy.com
Founded in 1938
Katy, Texas, USA
14K employees (544 in marketing)
49% recommend to a friend
55% CEO approval
Traffic Signals
Monthly Visitors
13.6M
Monthly Google Ads Budget
$847.8K
Traffic Source Mix
Search
48.1%
Direct
44%
Referral
4.9%
Social
1.7%
Paid
1.2%
Headcount Trend
Current headcount: ~14.4K
Marketing Team
Marketing Team Size
544 (4% of company)
Marketing Roles Posted (Last 30 Days)
1