5 months ago
Digital Campaign Manager - Verticals Specialist
Townsquare Ignite
USA (Remote)Full time
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Digital Campaign Manager - Verticals Specialist
USA (Remote)
Salary Not AvailableMid Level1+ years expFull time
Posted 5 months ago
Job Summary
Drive vertical-focused digital campaign management for Townsquare Ignite, owning end-to-end campaigns and cross-functional alignment for specific industries.
- Own vertical campaign management across strategy, launch, and optimization.
- Must-have: 1+ year in digital advertising or media operations.
- Standout: Experience collaborating across sales, buying, analytics, and client services.
Job Description
Responsibilities
- Act as the dedicated campaign management partner for the vertical sales team.
- Apply industry-specific best practices to campaign structure, targeting, and optimization.
- Coach and support sales partners on product capabilities, vertical nuances, and campaign strategy.
- Provide proactive insights and recommendations to improve performance and reduce cancellations.
- Review and technically approve proposals built by sales strategists with the correct vertical lens.
- Guide sales on effective messaging and KPI alignment for vertical-specific tactics (programmatic, social, SEM, LSA, CTV, etc.).
- Assign targeting strategies based on industry trends, seasonality, and service-area considerations.
- Ensure all campaign elements are complete and accurate prior to launch (creative, pixels, goals, flighting).
- Compile insertion orders and coordinate trafficking with centralized buying teams.
- Serve as the primary point of contact between local markets and Ignite’s buying, analytics, and client services teams.
Requirements
- 1+ year of experience in digital advertising, campaign management, or media operations.
- Strong understanding of digital ad messaging best practices (does not create ads).
- Exceptional organizational skills with strong attention to detail and deadlines.
- Excellent written and verbal communication skills.
- Proven ability to collaborate across departments and manage multiple priorities.
- Experience supporting verticalized or industry-specific accounts is a plus.
- 4-year college degree or comparable work experience required.
Preferred
- Experience supporting verticalized or industry-specific accounts is a plus.
Benefits
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
Townsquare Ignite
Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing and client services. We leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet our clients' needs at the local, mid-market and national levels. Townsquare Ignite is where context meets precision.
Marketing Team
Marketing Team Size
102 (50% of company)
Median Career Experience
6 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
4
Traffic Signals
Monthly Visitors
4.4K
Traffic Source Mix
Search
29%
Direct
47.5%
Referral
7%
Social
14.9%
Paid
1.3%
Headcount Trend
Current headcount: ~202