Own regional go-to-market planning and cross-functional execution for Search Ads.
Must-have: Experience in product marketing or product management in tech.
Standout: Regional GTM ownership with cross-functional collaboration across monetization, product, and sales.

Job Description

Responsibilities

Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent all regions internally with PM and Engineering teams, and define the go-to-market strategy for TikTok's ever-evolving ads product, with a focus on Search Ads.
Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
Bridge the gap between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap to create a brand-suitable environment for the long-term success of monetization.
This individual must demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
You will be instrumental in setting the go-to-market strategy by region and ensuring flawless execution and operations against the strategy.
Plan and lead the successful adoption of alpha and beta programs for our Search Ads solutions.
Communicate the value proposition of new products to all stakeholders and ensure that effective collateral and packages are created.
Drive product adoption and usage rates by supporting key market strategy and effective product support.
Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.

Requirements

Experience in consulting or project management
Experience in product marketing or product management in the tech industry
Comfort with ambiguity and using a data-driven approach to establish strategy and priorities
Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning

Preferred

BA/BS degree
Ability to manage multiple projects and have a good sense of prioritization to drive the highest impact in the role (partnered with technical stakeholders to represent market requirements)
Experience operating in a fast-paced environment and flexibility to work across multiple time-zones
Entrepreneurial spirit
Experience supporting advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms

Benefits

Benefits may vary depending on the nature of employment and the country work location.
Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval

Traffic Signals

Monthly Visitors

Traffic Source Mix

36.6%

Direct

59.4%

Referral

2.7%

Social

1.1%

Paid

0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size

23,667 (30% of company)

Median Career Experience

11 years

Median Tenure

4.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Kimberly W.

Head of Global Marketing Partnerships

At the company for 5 years 2 months

Mandy Mao

Global Head of Product Marketing, Monetization GenAI

At the company for 8 years 9 months

Aaron Samson

Global Head of Responsibility Marketing

At the company for 1 year 5 months

Val Guerrera

Head of Global Marketing, Creators

At the company for 1 year 9 months

Recent News

iHeartMedia and TikTok Partner to Launch First-of-Its-Kind, Multiplatform Partnership

Nov 10, 2025 • Newsroom | TikTok

Introducing the TikTok Awards 2025: New Era. New Icons.

Nov 3, 2025 • Newsroom | TikTok

New AI-powered tools to make it easier to create and share on TikTok

Oct 28, 2025 • Newsroom | TikTok

Responsibilities

Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent all regions internally with PM and Engineering teams, and define the go-to-market strategy for TikTok's ever-evolving ads product, with a focus on Search Ads.
Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
Bridge the gap between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap to create a brand-suitable environment for the long-term success of monetization.
This individual must demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
You will be instrumental in setting the go-to-market strategy by region and ensuring flawless execution and operations against the strategy.
Plan and lead the successful adoption of alpha and beta programs for our Search Ads solutions.
Communicate the value proposition of new products to all stakeholders and ensure that effective collateral and packages are created.
Drive product adoption and usage rates by supporting key market strategy and effective product support.
Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.

Requirements

Experience in consulting or project management
Experience in product marketing or product management in the tech industry
Comfort with ambiguity and using a data-driven approach to establish strategy and priorities
Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning

Preferred

BA/BS degree
Ability to manage multiple projects and have a good sense of prioritization to drive the highest impact in the role (partnered with technical stakeholders to represent market requirements)
Experience operating in a fast-paced environment and flexibility to work across multiple time-zones
Entrepreneurial spirit
Experience supporting advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms

Benefits

Benefits may vary depending on the nature of employment and the country work location.
Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.