1 day ago
Senior Director, Integrated Marketing
Ancestry
Draper, UT (Remote)Full time$179K/yr – $235K/yr
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Senior Director, Integrated Marketing
Draper, UT (Remote)
$179K/yr – $235K/yrSenior Level12+ years expFull time
Posted 1 day ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the integrated marketing strategy and consumer journey vision, leading cross-functional campaigns from strategy to measurement across brand, media, lifecycle, analytics, and product marketing.
- Shape end-to-end consumer journey and major campaigns across cross-functional partners
- Define success metrics and employ a test-and-learn approach to optimize impact
- Influence senior stakeholders in a matrixed organization to align on strategy and priorities
Job Description
Responsibilities
- Integrated Marketing & Brand Strategy Define and lead annual integrated marketing and communication strategies that align Ancestry’s brand, business objectives, and consumer needs. Establish strategic frameworks that guide audience definition, messaging, sequencing, and prioritization across initiatives. Translate business goals and insights into clear strategic direction for campaigns, moments, and always-on marketing efforts. Consumer Journey Leadership Own the strategic vision for the end-to-end consumer journey, ensuring consistency, relevance, and impact across awareness, consideration, conversion, and retention. Identify key moments that matter and define the role marketing plays at each stage of the journey. Partner with insights and analytics teams to continuously refine journey and messaging strategies based on performance and learning. Campaign Strategy & Integration Serve as the strategic lead for major integrated campaigns and promotional moments. Ensure alignment across teams and touchpoints by setting clear objectives, audience focus, and communication priorities. Guide how campaigns come together across paid, owned, and earned environments through strong strategic direction and collaboration. Cross-Functional Leadership & Influence Act as a trusted strategic partner to senior leaders across media, creative, lifecycle, brand, analytics, and product marketing. Influence alignment across marketing and broader business teams without direct ownership of execution. Lead strategic planning and alignment moments that bring multiple disciplines together around shared goals. Measurement & Strategic Evolution Partner with analytics and channel leaders to define success metrics and learning agendas for integrated strategies. Use performance insights to inform optimization and future strategic development. Champion a test-and-learn mindset to continuously strengthen marketing effectiveness and impact.
Requirements
- 12+ years of experience in integrated marketing strategy, brand strategy, or related leadership roles.
- Proven ability to define and drive complex, cross-channel marketing strategies in consumer-facing organizations.
- Deep expertise in consumer journey strategy, messaging architecture, and campaign planning.
- Comfortable leading through influence in highly matrixed, cross-functional environments.
- Strong strategic thinker and storyteller, able to connect insight, emotion, and business outcomes.
- Confident executive presence with the ability to align and inspire senior stakeholders.
Preferred
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- Experience in subscription-based, consumer technology, or global brands.
- Strong partnership experience with media, creative, analytics, and lifecycle teams.
- Passion for storytelling, heritage, and human connection—the heart of Ancestry’s mission.
Ancestry
3.7 Glassdoor
We are the curious. Ancestry®, the global leader in family history and consumer genomics, connecting everyone with their past so they can discover, preserve, and share their unique family stories.With our unparalleled collection of more than 65 billion records from 88 countries, over 3 million subscribers and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.Ancestry has over 1,300 employees in locations across the globe. Our headquarters is in Lehi, Utah and our global offices are located in Dublin, Ireland; Paris, France; London, England; Sydney, Australia; and Grafing, Germany. We are committed to our location flexible work approach, allowing you to work from where you want — in an office or from home or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.We’re passionate about using technology to create simple, useful, and delightful experiences that connect families and have accelerated product innovation to enable everyone to discover, craft and connect around their family story. Ancestry is continually looking for talented, hard-working and curious individuals who are passionate about bringing this mission to life. Sound like you? Join the curious. Visit https://careers.ancestry.com
Founded in 1983
Lehi, Utah, USA
1.8K employees (269 in marketing)
56% recommend to a friend
61% CEO approval
Traffic Signals
Monthly Visitors
35M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
22.8%
Direct
72.1%
Referral
3.8%
Social
0.6%
Paid
0.6%
Headcount Trend
Current headcount: ~1.8K
Marketing Team
Marketing Team Size
189 (10% of company)
Median Career Experience
14 years
Median Tenure
8.1 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Attica Alexis Jaques
Chief Marketing Officer, U.S.
At the company for 2 years 1 month
Eric Allen
VP Consumer Marketing
At the company for 14 years 1 month
Corrina Englund
Vice President Marketing, Media
At the company for 3 years 3 months
Paige Grossman Nelson
Vice President, Global Creative and Brand Marketing
At the company for 13 years 2 months
Funding
Total Funding
$33.2M
Last Raise
$33.2M
Post IPO Equity, 10 years ago
Funding History
- Apr 2016Post IPO Equity
- Oct 2012Post IPO Equity
- Jan 2007Series Unknown
