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9 marketing jobs

13 hrs ago

Principal Creative Director, Growth Marketing

Riot Games

Los Angeles, CA (On-site)Full time$188K/yr – $262K/yr
3 months ago

Influencer Strategist (Global Influencer Operations)

Riot Games

Los Angeles, CA (On-site)Full time$96K/yr – $132K/yr
3 months ago

Influencer Manager - Unpublished R&D Product

Riot Games

Los Angeles, CA (On-site)Full time
3 months ago

Influencer Manager

Riot Games

Los Angeles, CA (On-site)Full time$96K/yr – $132K/yr
4 months ago

Manager, Social Media

Riot Games

Los Angeles, CA (On-site)Full time$150K/yr – $208K/yr
4 months ago

Influencer Strategist II (Global Influencer Operations)

Riot Games

Los Angeles, CA (On-site)Full time$96K/yr – $132K/yr
4 months ago

Associate Communications Strategist

Riot Games

Los Angeles, CA (On-site)Full time$32/hr – $46/hr
5 months ago

Senior Principal Insights Analyst, Growth Marketing/UA - Mobile

Riot Games

Los Angeles, CA (Hybrid)Full time
5 months ago

Principal Insights Analyst, Growth Marketing

Riot Games

Los Angeles, CA (Hybrid)Full time$225K/yr – $338K/yr

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9 jobs

Principal Creative Director, Growth Marketing

Riot Games

Los Angeles, CA (On-site)

$188K/yr - $262K/yrIn-houseFull-timeSenior level12+ years exp.
13 hrs ago

Influencer Strategist (Global Influencer Operations)

Riot Games

Los Angeles, CA (On-site)

$96K/yr - $132K/yrIn-houseFull-timeMid level
3 months ago

Influencer Manager - Unpublished R&D Product

Riot Games

Los Angeles, CA (On-site)

In-houseFull-timeMid level3+ years exp.
3 months ago

Influencer Manager

Riot Games

Los Angeles, CA (On-site)

$96K/yr - $132K/yrIn-houseFull-timeSenior level3+ years exp.
3 months ago

Manager, Social Media

Riot Games

Los Angeles, CA (On-site)

$150K/yr - $208K/yrIn-houseFull-timeManager5+ years exp.
4 months ago

Influencer Strategist II (Global Influencer Operations)

Riot Games

Los Angeles, CA (On-site)

$96K/yr - $132K/yrIn-houseFull-timeMid level3+ years exp.
4 months ago

Associate Communications Strategist

Riot Games

Los Angeles, CA (On-site)

$32/hr - $46/hrIn-houseFull-timeMid level2+ years exp.
4 months ago

Senior Principal Insights Analyst, Growth Marketing/UA - Mobile

Riot Games

Los Angeles, CA (Hybrid)

In-houseFull-timeSenior level7+ years exp.
5 months ago

Principal Insights Analyst, Growth Marketing

Riot Games

Los Angeles, CA (Hybrid)

$225K/yr - $338K/yrIn-houseFull-timeSenior level7+ years exp.
5 months ago
Riot Games

Principal Creative Director, Growth Marketing

Los Angeles, CA (On-site)

$188K/yr – $262K/yrSenior Level12+ years expFull time

Posted 13 hrs ago

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Job Summary

Own global Growth Marketing creative strategy and production, aligning with brand and product goals while leading experimentation, localization, and creator-driven initiatives across Riot's portfolio.

  • Own creative vision and quality bar for Growth Marketing.
  • Drive performance through data-informed iteration and scalable production frameworks.

Job Description

Responsibilities

  • Own the creative vision, quality bar, and operating model for Growth Marketing creative across Riot’s portfolio.
  • Serve as Riot’s subject matter expert on modern UA creative, maintaining deep knowledge of evolving platforms, audience behaviors, formats, trends, and performance marketing best practices.
  • Partner with Growth leads for each game to translate acquisition objectives, audience insights, and channel strategies into effective creative.
  • Develop creative strategies optimized for paid social, video, mobile, creator-driven channels, and emerging media, adapting creative to the behaviors and conventions of each platform.
  • Use performance data, experimentation, and audience insights to develop hypotheses, guide iteration, and improve creative effectiveness without relying on data alone to determine creative decisions.
  • Build scalable creative frameworks that enable rapid production, testing, learning, and iteration without compromising quality or authenticity.
  • Establish approaches for global and localized Growth Creative, partnering with regional teams to create work that scales while adapting meaningfully to local audiences, platforms, communities, and cultural contexts.
  • Champion creator-driven UA, working with creators and creator-focused partners to develop work that feels native to the communities and platforms where players spend their time.
  • Lead external agencies, creators, and production partners, providing clear briefs, decisive feedback, and creative direction while identifying and cultivating best-in-class partners.
  • Partner with each game’s Marketing Creative Director at key milestones to align Growth Creative with brand positioning and identity, establishing clear guardrails that allow the pipeline to operate autonomously between touchpoints.

Requirements

  • Bachelor’s Degree or equivalent professional experience.
  • 12+ years leading creative work within advertising, digital marketing, games marketing, entertainment, or creative agencies.
  • Extensive experience leading user acquisition, performance marketing, or growth-focused creative at significant scale.
  • Outstanding portfolio demonstrating digital-first creative leadership and measurable audience or business outcomes.
  • Deep understanding of the modern UA ecosystem and experience developing creative for platforms such as Meta, TikTok, YouTube, mobile ad networks, and emerging channels.
  • Demonstrated experience using performance data, experimentation, and audience insights to inform creative strategy and iteration.
  • Experience directing external agencies and production partners
  • Experience developing creative for global audiences and adapting approaches across markets, cultures, and platforms.
  • Experience influencing senior cross-functional partners and making creative decisions within complex stakeholder environments.
  • Excellent creative judgment and the ability to operate autonomously while remaining aligned with broader brand and product strategy.

Preferred

  • Experience leading Growth Creative for globally recognized gaming, entertainment, technology, or consumer brands.
  • Experience developing creator-led or creator-native performance marketing, including working with creators, talent, or creator-focused agencies.
  • Experience building high-volume creative systems that support continuous experimentation across audiences, channels, markets, and formats.
  • Deep familiarity with creative testing methodologies and the relationship between creative variables and acquisition performance.
  • Experience collaborating with regional marketing teams to develop locally relevant creative within a global creative system.
  • Strong understanding of gaming communities, creator ecosystems, internet culture, and how players discover and engage with games today.

Benefits

  • Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules.
  • We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match.

Riot Games

4.2 Glassdoor

Since 2006, Riot Games has stayed committed to changing the way video games are developed, published, and supported for players. From our first title, League of Legends, to 2020’s VALORANT; we have strived to evolve the community with growth in Esports, and expansion from games into entertainment. Players are the foundation of Riot's community and because of them, we’re able to reach new heights.Founded by Brandon Beck and Marc Merrill, Riot is headquartered in Los Angeles, California, and has 4,500+ Rioters in 20+ offices worldwide. Riot has been featured on numerous lists including Fortune’s “100 Best Companies to Work For,” “25 Best Companies to Work in Technology,” “100 Best Workplaces for Millennials,” and “50 Best Workplaces for Flexibility.”Riot Games recruiters will never ask for money or request sensitive information, and they'll always reach out from an @riotgames.com email address. You can learn more about Riot’s interview process here: https://www.riotgames.com/en/work-with-us/interviewing-at-riot/interview-process

Founded in 2006
Los Angeles, California, USA
7.8K employees (2,633 in marketing)
www.riotgames.com
77% recommend to a friend
70% CEO approval

Salaries

Posted range

$188K/yr – $262K/yr

Taken straight from the job posting.

See all Riot Games salaries

Marketing Team

Marketing Team Size
970 (12% of company)
Median Career Experience
15 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
2

People

Marketing Leadership

Brooke Rascoff
Brooke Rascoff
Head of Global Music Marketing & Partnerships
At the company for 3 years 5 months
Penelope Aretos
Penelope Aretos
Head of Marketing for Legends of Runeterra
At the company for 7 years 7 months
Barry Chiang
Barry Chiang
Head of Production, VALORANT Global Marketing
At the company for 4 years 7 months
Julio Diaz
Julio Diaz
Head of Art - Global Marketing Creative
At the company for 13 years 4 months

Funding

Total Funding
$21M
Last Raise
$6M
Series Unknown, 7 years ago

Funding History

  • Dec 2018
    Venture Round • $6M
  • Nov 2016
    Convertible Note
  • Sep 2009
    Series B • $8M

Traffic Signals

Monthly Visitors
36.4M
Traffic Source Mix
Search
76.4%
Direct
19.3%
Referral
2.3%
Social
1.7%
Paid
0.3%

Headcount Trend

Current headcount: ~7.8K

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Jan 23, 2024 • Gamasutra
Tencent's Riot Games to Cut 530 Jobs
Jan 23, 2024 • Morningstar
Riot Games to let go of 11% of its workforce globally
Jan 23, 2024 • YourStory.com

Links

www.riotgames.comLinkedInX (Twitter)Crunchbase