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Young Living Essential Oils logo
2 months ago

Senior Manager, International Product Marketing

Young Living Essential Oils

Lehi, UT (Unknown)Full time

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Young Living Essential Oils logo

Senior Manager, International Product Marketing

Young Living Essential Oils

Lehi, UT (Unknown)

In-houseFull-timeSenior level7+ years exp.
2 months ago
Young Living Essential Oils logo
Young Living Essential Oils

Senior Manager, International Product Marketing

Lehi, UT (Unknown)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own regional go-to-market strategies, localization, and field enablement to translate global product marketing into region-specific plans that drive launches, adoption, and measurable impact across markets.

  • International Market Strategy: Identify insights, adapt messaging, and support global launches across regions.
  • Execution & Enablement: Build scalable launch models, local toolkits, and field training to accelerate adoption.
  • Collaboration & Optimization: Provide regional insights to global teams, collaborate across International Product, Brand, Sales, and Digital, and drive KPI-driven performance improvements.

Job Description

Own regional go-to-market strategies, localization, and field enablement to translate global product marketing into region-specific plans that drive launches, adoption, and measurable impact across markets.

  • International Product Marketing Strategy: Identify consumer insights and market trends; Execute global strategies across regions; Adapt positioning and messaging for local markets; Support launches and campaigns.
  • Go-to-Market Product Marketing Leadership: Partner with international markets on go-to-market strategy and launch frameworks; Develop scalable launch models across regions; Partner with regional teams for execution; Deliver localized toolkits.
  • Field-Centric Product Tools & Engagement: Equip field leaders with product tools; Support training and adoption.
  • Collaboration & Leadership: Provide regional insights to global teams; Partner cross-functionally across International Product, Brand, Sales, and Digital.
  • Performance & Optimization: Define KPIs to measure product success and optimize marketing strategies; Analyze sales data, customer feedback, and market performance; Drive innovation and process improvements.

Requirements

  • Degree in Marketing, Business Administration, or a related field.
  • 7-10 years of experience in product marketing or brand management.
  • Experience in the MLM industry, wellness, personal care, or consumer goods.
  • Global marketing experience is a must - specifically APAC regions.
  • Supervisory responsibility: This job may have supervisory responsibilities.

Preferred

  • Experience in the MLM industry, wellness, personal care, or consumer goods.
  • Global marketing experience is a must - specifically APAC regions.
  • Degree in Marketing, Business Administration, or a related field.
  • 7-10 years of experience in product marketing or brand management.
Young Living Essential Oils logo

Young Living Essential Oils

Through the painstaking steps of our proprietary Seed to Seal® production process, we produce the best, most authentic essential oils in the world. We are committed to providing pure, powerful products for every family and lifestyle, all infused with the life-changing benefits of our essential oils.Our community of wellness started small in 1993, when D. Gary Young and Mary Young developed their first organic herb farming and distillation operation. At the time, Gary Young had already discovered the incredible power of essential oils, but because the quality of available oils varied so greatly, he’d been unable to fully harness their potential. Mary’s previous experience in the direct-selling industry enabled the Young's to fulfill their vision and establish a business that would empower its members to share truly pure essential oils with the world.After establishing Young Living in 1994, the Young's developed more farmland in Utah and Idaho and began cultivating lavender, peppermint, melissa, clary sage, and many other herbs. Fueled by a growing demand for top-quality essential oils, Young Living designed and built the largest, most technologically advanced essential oil distillery in North America. In harmony with these efforts, Young Living developed its groundbreaking Seed to Seal® process, which preserves the integrity and potency of essential oils through every step of the production process.Headquartered in Lehi, Utah, with offices in Australia, Europe, Canada, Japan, and Singapore, as well as farms around the world, Young Living stays true to the Young's original vision. With our steadfast commitment to essential oil purity, we’ve inspired millions of people everywhere to experience nature's gifts of wellness, to create abundance as Young Living members, and to discover new opportunities for lifelong transformations.

Founded in 1993
Lehi, Utah, USA
12K employees (1,085 in marketing)
www.youngliving.com

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$119.7K
Traffic Source Mix
Search
35.5%
Direct
58.9%
Referral
3.4%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~12K

Marketing Team

Marketing Team Size
790 (7% of company)
Median Career Experience
16 years
Median Tenure
9.4 years

People

Marketing Leadership

Shane Smith
Shane Smith
Vice President of Marketing
At the company for 16 years 5 months
Brad Chatterley
Brad Chatterley
Director of Product Marketing & Product Management - Essential Oils
At the company for 11 years 3 months
Jodi Samuels
Jodi Samuels
Senior Director Brand Management
At the company for 18 years 7 months
Alex Acosta Rubio
Alex Acosta Rubio
Social Media Marketing Manager
At the company for 1 year 7 months

Recent News

Essential Oils in Sports Recovery: Beyond Muscle Relaxation
Sep 25, 2025 • South Africa Today
Medicinal and Aromatic Plant Market Growth: USD 966.5 Billion by 2035, 8.1% CAGR on Strong Herbal Demand
Sep 2, 2025 • EIN Presswire
Middle East & Africa Wintergreen Oil Market Forecast Report to 2031, Featuring Profiles of NOW Health Group, Edens Garden Essentials Corp, doTERRA International, and Young Living Essential Oils LC
Jul 22, 2025 • Research and Markets
Young Living Essential Oils invites you to a free slushies event!
Jul 10, 2025 • ABC4 Utah
2025 Aromatherapy and Essential Oils Market Analysis Report: Holistic-Well-Being, Transparency, Sustainable Practices, Certifications and Claims, and AI-Powered Personalized Scents - Forecast to 2031
Jun 6, 2025 • Research and Markets
Amazon's Big Spring Sale includes 'powerful' essential oil diffuser for 45% off
Mar 30, 2025 • Daily Express US
Young Living Spanish Fork Lab Receives A2LA Accreditation
Jan 16, 2025 • Direct Selling News
Young Living Launches ‘Wyld Notes’ Sister Company
Jan 13, 2025 • Beauty Packaging
Young Living Redefines Innovation with the Launch of Wyld Notes
Jan 9, 2025 • PR Newswire
Young Living Redefines Innovation with the Launch of Wyld Notes
Jan 9, 2025 • Yahoo Finance
Young Living Redefines Innovation with the Launch of Wyld Notes
Jan 9, 2025 • Morningstar, Inc.
Young Living Highlights Study on Pollinator-Friendly Farming Practices, Fostering Bee Diversity in Honor of Earth Day
Apr 22, 2024 • GlobeNewswire
Young Living Highlights Study on Pollinator-Friendly Farming Practices, Fostering Bee Diversity in Honor of Earth Day
Apr 21, 2024 • GlobeNewswire
Essential Oil Market Expected to Hit USD 31.3 billion by 2031, Growing at a 7.6% CAGR: Report by Transparency ...
Feb 28, 2024 • GlobeNewswire
Essential Oil and Floral Water Market to Witness Huge Growth by 2030 | Young Living, D?TERRA, L'Occitane, Clar
Feb 12, 2024
U.S. Aromatherapy Market Size, Share & Trends Report 2023-2030 Featuring Market Leaders - Rocky Mountain Oils ...
Jan 24, 2024 • GlobeNewswire
UVU Opens Doors to New Alumni Building
Aug 18, 2023 • Utah Valley University
Changes at UVU anticipate growth, and students staying in Utah
Aug 15, 2023 • KSL NewsRadio
Methods and systems for extracting additional beneficial lipid-soluble …
Aug 10, 2023 • Google Patent
Young Living Solidifies Commitment to Sustainability and Conservation
Apr 18, 2022 • PR Newswire
Young Living Promotes Dr. Hsueh-Kung (HK) Lin to Chief Scientist
Feb 28, 2022 • PR Newswire
Young Living Recognized for Philanthropic and Workplace Efforts
Sep 24, 2020 • healthtechzone.com
Young Living Releases New Products at Convention
Sep 9, 2020 • medicalnews.us
Young Living Releases BLOOM, Its New Skincare Line
Sep 8, 2020 • beautytalk.org
Young Living Unveils New Skincare Line
Aug 26, 2020 • Direct Selling News
Young Living Unveils New Products to Enhance Wellness and Personal Care
Aug 25, 2020 • PR Newswire