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Marketing jobs

5 marketing jobs

1 day ago

Director, Head of Product Marketing

Twitch

Irvine, CA (Unknown)$187K/yr – $278K/yr

1 day ago

Director, Head of Product Marketing

Twitch

Irvine, CA (On-site)Full time$187K/yr – $278K/yr

2 weeks ago

Director, Head of Creative

Twitch

San Francisco, CA (Unknown)$185K/yr – $275K/yr

2 weeks ago

Director, Head of Creative

Twitch

San Francisco, CA (On-site)Full time$185K/yr – $275K/yr

6 months ago

Creator Outreach Associate Contractor (Spanish Fluency)

Twitch

USA (Remote)Contract$31/hr – $39/hr

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Twitch

Director, Head of Product Marketing

Irvine, CA (Unknown)

$187K/yr – $278K/yrDirector/Executive10+ years exp

Posted 1 day ago

Job Summary

Own and scale a world-class Global PMM discipline, translating complex roadmaps into creator value, and partner across product, partnerships, and data to drive discovery, retention, and monetization.

Lead and scale a high-impact PMM team
Translate platform mechanics into creator value narratives

Job Description

Responsibilities

Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork.
Define the Value Translation for Creators: Translate complex technical roadmaps and platform mechanics into transparent, compelling creator value narratives. Demonstrate how Twitch’s breadth of monetization tools can be a meaningful driver of creator earnings, giving creators more ways to build income.
Partner on the Core Discovery & Product Roadmap: Act as a strategic peer to Product, Design, and Engineering leadership to help solve platform-wide discovery challenges.
Bridge Product to Partnerships & BD: Partner closely with teams across the business to ensure new platform features, onboarding pathways, and retention mechanics directly recruitment and retention goals.
Champion Data-Backed Market & Audience Insights: Unearth deep audience affinities and user research to help the platform bridge the gap between our core gaming foundation and expanding lifestyle, sports, and creative verticals.
Turn Marketing into a Native Platform Feature: Ensure that every user-facing message, in-product promo, and CRM touchpoint delivers immediate community value and respects the sacred relationship between streamers and their viewers

Requirements

10+ years of relevant experience in a high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces, with 5+ years experience managing and scaling high-performing, integrated teams.
Radical Empathy for Creators & Communities: A deep, instinctive understanding of digital subcultures, streamer dynamics, and the unvarnished reality of building an audience online. You know how to talk with creators, not just at them.
Demonstrated Mastery of Two-Sided Platform Economics: A deep understanding of creator unit economics, digital commerce, patronage models, and how product features directly influence creator retention (LTV) and viewer habituation.
Exceptional Written and Narrative Rigor: The ability to distill complex, highly technical
Operational Courage: High agency, bias for action, and the comfort to say "no" to low-impact feature launches in order to protect team focus and prioritize company-defining bets

Benefits

Medical, Dental, Vision & Disability Insurance
401(k)
Maternity & Parental Leave
Flexible PTO
Amazon Employee Discount
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Twitch

3.7 Glassdoor

Twitch is where thousands of communities come together for whatever, every day. Together for streamers. Together for games we love. Together for each other.

Founded in 2011

San Francisco, California, USA

17K employees (12,954 in marketing)

www.twitch.tv

57% recommend to a friend

45% CEO approval

Salaries

Posted range

$187K/yr – $278K/yr

Taken straight from the job posting.

See all Twitch salaries

Marketing Team

Marketing Team Size

12,097 (71% of company)

Median Career Experience

11 years

Median Tenure

5.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Rachel D.

Chief Marketing Officer

At the company for 8 years 6 months

Kira Karlstrom

Head of Global Entertainment Marketing

At the company for 4 years 11 months

Monica Kelly

Director, Head of Product Marketing

At the company for 7 years 1 month

Robin Tilotta

Head of Marketing

At the company for 4 years 11 months

Funding

Total Funding

$35M

Last Raise

$20M

Series C, 12 years ago

Funding History

Sep 2013
Series C • $20M
Sep 2012
Series B • $15M
Oct 2007
Seed

Traffic Signals

Monthly Visitors

1.1B

Monthly Google Ads Budget

Traffic Source Mix

14%

Direct

81%

Referral

3.2%

Social

1.8%

Paid

0.1%

Headcount Trend

Current headcount: ~17.1K

Recent News

Twitch streamer films 'inappropriate' content in high school gym

Dec 9, 2025 • ABC 10News San Diego

2025 Twitch Recap is here: How to look at your annual Twitch Recap and find out which streamer you watched the

Dec 2, 2025 • Diario AS

Australia adds Amazon's Twitch to teen social media ban, spares Pinterest

Nov 24, 2025 • Reuters

Links

www.twitch.tv

X (Twitter)

Crunchbase

Responsibilities

Architect the Global PMM Discipline: Lead, coach, and scale a world-class team of product marketers, establishing operational rigor, written strategy briefs and clear accountability loops that prioritize high-impact bets over busywork.
Define the Value Translation for Creators: Translate complex technical roadmaps and platform mechanics into transparent, compelling creator value narratives. Demonstrate how Twitch’s breadth of monetization tools can be a meaningful driver of creator earnings, giving creators more ways to build income.
Partner on the Core Discovery & Product Roadmap: Act as a strategic peer to Product, Design, and Engineering leadership to help solve platform-wide discovery challenges.
Bridge Product to Partnerships & BD: Partner closely with teams across the business to ensure new platform features, onboarding pathways, and retention mechanics directly recruitment and retention goals.
Champion Data-Backed Market & Audience Insights: Unearth deep audience affinities and user research to help the platform bridge the gap between our core gaming foundation and expanding lifestyle, sports, and creative verticals.
Turn Marketing into a Native Platform Feature: Ensure that every user-facing message, in-product promo, and CRM touchpoint delivers immediate community value and respects the sacred relationship between streamers and their viewers

Requirements

10+ years of relevant experience in a high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces, with 5+ years experience managing and scaling high-performing, integrated teams.
Radical Empathy for Creators & Communities: A deep, instinctive understanding of digital subcultures, streamer dynamics, and the unvarnished reality of building an audience online. You know how to talk with creators, not just at them.
Demonstrated Mastery of Two-Sided Platform Economics: A deep understanding of creator unit economics, digital commerce, patronage models, and how product features directly influence creator retention (LTV) and viewer habituation.
Exceptional Written and Narrative Rigor: The ability to distill complex, highly technical
Operational Courage: High agency, bias for action, and the comfort to say "no" to low-impact feature launches in order to protect team focus and prioritize company-defining bets

Benefits

Medical, Dental, Vision & Disability Insurance
401(k)
Maternity & Parental Leave
Flexible PTO
Amazon Employee Discount
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.