1 month ago
Director, Integrated Marketing
SPS Commerce
USA (Remote)Full time$163K/yr – $211K/yr
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Director, Integrated Marketing
USA (Remote)
$163K/yr – $211K/yrDirector/Executive8+ years expFull time
Posted 1 month ago
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Job Summary
Own and scale integrated marketing across demand gen and lifecycle for a SaaS/subscription business, aligning multi-channel programs to pipeline and expansion goals, and driving data-informed optimization.
- Leadership: Build and coach a team of Integrated Marketing Managers owning demand gen and lifecycle programs.
- Strategy & Execution: Define end-to-end campaigns across digital, email, events, and automation with KPI-driven optimization.
- Cross-functional Alignment: Partner with Sales, CS, PMM, and Revenue to tie programs to pipeline, retention, and ARR.
Job Description
Responsibilities
- Lead, coach, and develop a team of Integrated Marketing Managers supporting both demand generation and customer lifecycle marketing
- Define and drive integrated marketing strategies that span the full funnel—from new business acquisition through customer retention and expansion
- Partner closely with Sales, Customer Success, Product Marketing, and Revenue teams to align marketing initiatives with pipeline and growth goals
- Oversee the planning and execution of multi-channel campaigns, including digital, email, events, and marketing automation
- Ensure strong alignment and continuity across demand generation and lifecycle programs to deliver a seamless customer experience
- Guide the use of segmentation, customer insights, and performance data to inform strategy and optimize campaign effectiveness
- Establish clear KPIs and performance metrics; monitor results and continuously refine programs to improve pipeline, engagement, and revenue impact
- Drive a culture of testing, learning, and continuous improvement across the team
- Support prioritization, resource planning, and execution to ensure the team delivers against business objectives
Requirements
- Bachelor’s degree or equivalent combination of education and experience
- 8+ years of relevant experience, including experience in a SaaS or subscription-based business model, with at least 2+ years in a formal people management role
- 8+ years developing and running integrated marketing campaigns in a SaaS or subscription-based environment, with experience supporting both new business acquisition and customer expansion
- Proven experience leading integrated marketing within a SaaS or subscription-based business
- Fluency and skill in developing data-driven campaign plans, with the ability to measure expected outcomes and adapt based on performance
- Strong strategic thinking skills coupled with the ability to focus intensively on excellent operational execution
- Fluency and skill with social media
- Excellent communication skills, both long form and short
- Must be comfortable operating in a fast-paced, highly dynamic environment and exhibit grace under pressure
Benefits
- SPS Commerce offers a comprehensive benefits package designed to support employees’ health, well-being, and financial security. Benefits are country-specific and aligned with local laws and market practices.
SPS Commerce
4.1 Glassdoor
SPS Commerce is the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. We support data-driven partnerships with innovative cloud technology, customer-obsessed service, and accessible experts so our customers can focus on what they do best. To date, more than 50,000 subscribing customers in retail, distribution, grocery, and e-commerce have chosen SPS as their retail network. SPS has achieved 99 consecutive quarters of revenue growth and is headquartered in Minneapolis. For additional information, contact SPS at 866-245-8100 or visit www.spscommerce.com.
Founded in 2001
Minneapolis, Minnesota, USA
3.1K employees (107 in marketing)
91% recommend to a friend
92% CEO approval
Traffic Signals
Monthly Visitors
1.2M
Monthly Google Ads Budget
$141.3K
Traffic Source Mix
Search
15.3%
Direct
78.8%
Referral
5.2%
Social
0.2%
Paid
0.4%
Headcount Trend
Current headcount: ~3.1K
Marketing Team
Marketing Team Size
86 (3% of company)
Funding
Total Funding
$50.5M
Last Raise
$7.5M
Series Unknown, 19 years ago
Funding History
- May 2007Venture Round • $7.5M
- May 2003Venture Round • $18M
- Nov 2002Venture Round