2 months ago
Senior Lead, Demand Generation
EDB
USA (Remote)Full time
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Senior Lead, Demand Generation
USA (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own multi‑channel demand campaigns with inbound focus, accountable for pipeline and MQL health, and partner tightly with Sales, SDR, and Ops to optimize funnel and attribution.
- Campaign ownership: connect paid, owned, and earned channels into full-funnel programs from awareness to conversion.
- Pipeline ownership: hit target segments, drive MQL to pipeline, and apply test‑and‑learn to improve messaging and channels.
- Funnel optimization: oversee lead management, SLA aligned handoffs, and data hygiene with marketing ops and sales.
Job Description
Responsibilities
- Integrated Campaign Strategy & Execution: Design and execute integrated, multi-channel demand generation campaigns that connect paid, owned, and earned touchpoints into cohesive buyer journeys – from awareness to conversion.
- Campaign Planning: Lead cross-functional campaign planning across Product Marketing, Sales, SDR, and Revenue Operations to align messaging, targeting, and pipeline goals for strategic growth initiatives.
- Inbound Growth: Build campaigns with a strong inbound lens: develop and optimize programs (SEO-aligned content, gated assets, webinars, nurture) that attract and convert net-new prospects and grow inbound lead volume.
- Channel Execution: Plan and execute across internal and vendor partner channels including email, digital advertising, content syndication, webinars, and social – ensuring channel strategy ladders up to campaign goals.
- Asset Promotion: Drive promotion of EDB assets (eBooks, webinars, case studies, whitepapers) across paid and owned channels, optimizing placement and messaging to maximize engagement and conversion.
- Opportunity Discovery: Identify new opportunities and channels for pipeline growth by leveraging market, customer, and competitive insights.
- Pipeline & Revenue Ownership: Own pipeline creation targets and influence revenue outcomes across priority segments and campaigns.
- Lead Management & Funnel Health: Oversee list segmentation, lead import processes, nurture workflows, and campaign follow-up in partnership with marketing operations and SDR teams.
- MarTech & Operations: Serve as a power user of the marketing technology stack, including Marketo, Salesforce, Salesloft, LinkedIn Campaign Manager, and Google Ads.
- Collaboration: Work with Sales Alignment, Global SDR, Product Marketing, Field Marketing, Relationship Marketing, and Engineering to build and execute campaign plans for key market segments.
Requirements
- BA/BS in Marketing, Communications, Business, or a related field.
- 5-7+ years of experience in B2B demand generation or integrated campaign marketing, with a demonstrated track record of owning programs from strategy through execution.
- Proven expertise in integrated campaign design – the ability to connect paid, owned, and earned channels into cohesive, full-funnel programs.
- Experience driving inbound lead growth through content-led programs, SEO-aligned campaigns, gated assets, webinars, and nurture strategies.
- Shared accountability mindset: comfortable contributing to team-level MQL and pipeline goals while owning performance for your specific campaigns and channels.
- Strong analytical skills with the ability to interpret campaign data, identify trends, and make optimization decisions with confidence.
- Excellent project management skills; ability to manage multiple campaigns and priorities in a fast-paced environment.
- Outstanding written and verbal communication skills, with the ability to clearly present performance insights and campaign plans to cross-functional partners.
- Highly collaborative, proactive, and self-directed with strong cross-functional influence.
Preferred
- Hands-on experience with Marketo (or equivalent platforms such as HubSpot or Pardot) and Salesforce CRM.
- Experience in the enterprise software, data, or cloud infrastructure space.
- Familiarity with ABM strategies and tools.
- Experience managing agency or vendor relationships for paid media or content syndication programs.
Benefits
- EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness.
- We provide access to CuraLinc to aid employees in health and wellness tips and practices, as well as Wellness Fridays extending to December 2026!
- Check out our career site for more information on perks and benefits and reach out to our Talent Acquisition team for region specific benefits.
EDB
4.1 Glassdoor
EDB Postgres® AI (EDB PG AI) is the first open, enterprise-grade sovereign data and AI platform—secure, compliant, and scalable, on-premises and across clouds. Built on Postgres, the world’s leading database, EDB PG AI unifies transactional, analytical, and AI workloads, enabling organizations to operationalize their data and LLMs while maintaining control over sovereign environments. EDB PG AI is supported by a global partner network and delivers up to 99.999% availability as well as hybrid management and a built-in AI factory. As one of the most active contributors to the PostgreSQL project, EDB is deeply invested in the vitality of the global community. To learn more, visit www.enterprisedb.com.
Founded in 2004
Wilmington, Delaware, USA
1.5K employees (77 in marketing)
79% recommend to a friend
79% CEO approval
Traffic Signals
Monthly Visitors
770.4K
Monthly Google Ads Budget
$89K
Traffic Source Mix
Search
32.5%
Direct
30.5%
Referral
35.2%
Social
1.3%
Paid
0.5%
Headcount Trend
Current headcount: ~1.5K
Marketing Team
Marketing Team Size
50 (3% of company)
Median Career Experience
13 years
Median Tenure
2.2 years
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Jeff Gowan
VP Alliances Marketing
At the company for 2 years 1 month
Mychal McCabe
Vice President Brand Experiences
At the company for 2 years 7 months
Kimberly DeFlurin
Senior Manager, Demand Generation | Head of Digital Campaigns & Full-Funnel Strategy
At the company for 4 years 3 months
Paul Drennan
Director Talent Acquisition
At the company for 5 years 7 months
Funding
Total Funding
$67.9M
Last Raise
$6.1M
Series Unknown, 6 years ago
Funding History
- Oct 2019Series Unknown
- Feb 2011Series Unknown • $6.1M
- Jul 2010Series Unknown • $7.5M