4 months ago
Associate Athletics Director, Marketing
The University of Akron
Akron, OH (On-site)Full time
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Associate Athletics Director, Marketing
Akron, OH (On-site)
Salary Not AvailableSenior Level4+ years expFull time
Posted 4 months ago
Job Summary
Own and optimize the athletics marketing and promotions engine across media operations, ticketing, and media relations to drive engagement and attendance.
- Marketing & media ops: Oversee the Office of Marketing and Promotions including TV/radio network programming, ZipsVision, and website management.
- Ticketing & fan development: Manage season and group ticket packages and supervise all ticket operations.
- Media relations: Build regional and national media relationships and promote programs, including game stats and media guides.
Job Description
Responsibilities
- 55% Marketing, Promotions and Multi-Media Operations - Oversee the Office of Marketing and Promotions. Responsible for marketing, promotions and multi-media operations including but not limited to working with ISP, creating, directing and implementing all television and radio network programming; promotion of all sports programs including game-day operations and environment; directing ZipsVision; initiating new inventory; and website management and development.
- 20% Ticket Sales and Operations - Oversee all external ticket sales programs, fan development and the Office of Ticket Operations. Responsibilities include managing and developing season and group ticket packages to sell to University and local community and supervising all ticket operations including office.
- 10% Media Relations Operations - Oversee the Office of Media Relations. Responsibilities include developing positive relationships with local, regional and national media, promotion of all sports programs on a local, regional and national level, website maintenance, game management operations (i.e. gam statistics) and production of all sports program media guides.
- 10% Sports Administration - Oversee/serve as Sport Administrator for selected programs.
- 5% Licensing of Merchandise Operations - Oversee all licensing and merchandise operations. Responsibilities include serving as the main liaison.
Requirements
- Education : Requires a relevant Bachelor's Degree.
- Experience : Requires a minimum of 4 years of full-time paid experience in sports marketing and promotions, preferably in college athletics or minor league sports.
- Strong organizational, communication, strategic planning, creative and guest relations skills required.
- Work experience with Microsoft Office software, InDesign, Photoshop and/or other related software required.
- Demonstrated ability in sales, marketing, customer services and/or related fields required.
- Position requires working nights and weekends as needed.
- Prior supervisory experience required.
The University of Akron
The University of Akron, is the region’s most influential public research university, contributing to the resurgence of the local economy, providing a workforce highly trained in diverse disciplines, and known for an innovative approach to higher education.With more than1 15,000 students and more than 200 associate, bachelor’s, master’s, doctorate and law degree programs, UA offers career-focused and experiential learning that defines the polytechnic approach to education.UA brings together diverse disciplines in ways that provide students with life-long skills, internships and co-ops, opportunities for academic research, study abroad, on-campus student employment and service projects designed for diverse groups of learners, including full-time, part-time and online students, veterans, and adults returning to the classroom.
Marketing Team
Marketing Team Size
156 (3% of company)
Median Career Experience
10.5 years
Median Tenure
6.5 years
People
HR / Recruitment
Marketing Leadership
Kylie Cameron
Director of Communications
At the company for 2 years 11 months
Seth Mcfall
Associate Athletic Director for Marketing
At the company for 3 years 2 months
Rusty Caldwell
Assistant Director of Programs & Marketing, Student Recreation & Wellness Services
At the company for 8 years 1 month
Sarah Steidl
Director of Marketing and Communication
At the company for 14 years 2 months
Funding
Total Funding
$5.3M
Last Raise
$2M
Grant, 1 years ago
Funding History
- Oct 2024Grant • $2M
- Mar 2018Grant • $34.2K
- Nov 2016Grant • $3M
Traffic Signals
Monthly Visitors
683.1K
Monthly Google Ads Budget
$105.3K
Traffic Source Mix
Search
40.8%
Direct
51.1%
Referral
5.9%
Social
0.9%
Paid
1.2%
Headcount Trend
Current headcount: ~5.4K