4 days ago
Product Growth & Enablement Manager - Consumer Directed Healthcare
Empower
Overland Park, KS (Remote)Full time$114K/yr – $165K/yr
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Product Growth & Enablement Manager - Consumer Directed Healthcare
Overland Park, KS (Remote)
$114K/yr – $165K/yrSenior Level6+ years expFull time
Posted 4 days ago
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Job Summary
Own end-to-end commercialization enablement for assigned products by creating materials, coordinating launches, and driving adoption across sales and client teams while translating product capabilities into customer value.
- Own go-to-market content and training programs
- Coordinate cross-functional release readiness and adoption efforts
Job Description
Responsibilities
- Execute commercialization plans for assigned products
- Develop sales presentations, product guides, FAQs, competitive comparisons, and other enablement materials
- Support product launches and release readiness activities
- Assist Sales and Relationship Management during complex client opportunities
- Translate product capabilities into customer-focused value propositions
- Develop onboarding materials and product training
- Deliver webinars, workshops, and educational sessions
- Maintain current enablement content reflecting product enhancements
- Improve enablement processes and organizational consistency
- Coordinate activities across Product, Marketing, Operations, Technology, Sales, and Client Success
Requirements
- Bachelor's degree in Business, Marketing, Finance, or a related field
- 6+ years of experience in Product Management, Product Marketing, Commercialization, Sales Enablement, Business Development, or related roles
Preferred
- Previous Consumer Directed Healthcare experience is strongly preferred
- Experience supporting product launches and go-to-market initiatives
- Strong communication, presentation, and stakeholder management skills
- Demonstrated ability to influence without direct authority
Benefits
- Medical, dental, vision and life insurance
- Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
- Tuition reimbursement up to $5,250/year
- Business-casual environment that includes the option to wear jeans
- Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
- Paid volunteer time — 16 hours per calendar year
- Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
- Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Empower
4.2 Glassdoor
At Empower, we’ve always been guided by strong values with a focus on helping people achieve the financial freedom they deserve.It’s been an incredible journey so far, but our story is just getting started. From the very beginning, we’ve prided ourselves on putting our customers first in everything we do — which will never change. The genesis of Empower dates back to 1891, when our parent company was founded as an insurance firm on the Canadian prairie. After more than a century of expansion and a profound evolution of service offerings, the modern iteration of Empower was launched in 2014. Our past is a big part of who we are as a business, but we continue to invest heavily in our current principles and future endeavors.Today, as the second-largest recordkeeper1 in the U.S. and a comprehensive wealth management leader, we proudly serve more than 19 million individuals and over 88,000 different organizations.2With a constant commitment to growth, innovation and technology, we are fully dedicated to transforming the lives of all Americans. Our personalized tools and solutions are aimed at helping everyone improve their financial confidence so they can pursue their passions and reach their unique goals.That’s our promise.------------------------Disclosures: https://www.empower.com/social-media/1Pension & Investments DC Recordkeeper Survey (2024). Ranking measured by total number of participants as of December 2023.2As of March 31, 2025.
Founded in 2014
Englewood, Colorado, USA
13K employees (472 in marketing)
84% recommend to a friend
91% CEO approval
Traffic Signals
Monthly Visitors
4.7M
Monthly Google Ads Budget
$638K
Traffic Source Mix
Search
30.5%
Direct
63.2%
Referral
5.3%
Social
0.2%
Paid
0.8%
Headcount Trend
Current headcount: ~13K
Marketing Team
Marketing Team Size
268 (2% of company)
Median Career Experience
17 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
5
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Sangita Woerner
Chief Marketing Officer | Executive Vice President
At the company for 11 months
Marco Milheiro
Vice President, Retirement Product Marketing
At the company for 4 years 4 months
Thomas Redmond
VP, Growth Marketing & Strategy
At the company for 2 years 1 month
Eric M. Olson
VP Performance Marketing
At the company for 4 years 6 months
