Define and influence long-term brand strategies and annual marketing priorities.
Lead global campaigns across social, PR, influencer, digital, paid media and experiential channels.
Expand the franchise through licensing, gaming and content partnerships while driving top-line growth.

Job Description

Responsibilities

Drive Global Brand Strategy: In collaboration with management, help define and influence long-term brand strategies and annual marketing priorities for Sonic the Hedgehog. Champion a consistent global brand voice while evolving the franchise for new audiences. Identify emerging cultural, entertainment and consumer trends and translate insights into strategies that unlock new whitespace opportunities and increase long-term brand relevance.
Lead Integrated Marketing Campaigns: Develop and execute global marketing campaigns that support game launches, tentpole films, consumer products, licensing initiatives and live experiences. Build and lead integrated marketing plans spanning social, PR, influencer, digital, paid media, and experiential channels. Ensure campaigns deliver measurable business results while strengthening the overall franchise.
Build Iconic Creative, Content & Storytelling: Partner closely with internal creative teams and agencies to develop breakthrough creative that reflects the Sonic DNA and support global brand strategies. Oversee the development and production of key marketing assets including trailers, key art, digital campaigns, promotional materials and event experiences. Maintain high creative standards across every consumer touchpoint.
Grow the Franchise: Support initiatives that expand Sonic into new audiences, categories and cultural spaces. Collaborate with licensing, gaming and content teams to achieve larger business goals and drive top-line revenue growth. Identify and evaluate new opportunities to reach new audiences, deepen fan affinity and engagement, and accelerate long-term franchise growth.
Track & Measure Performance: Track and analyze campaign performance, brand health, and consumer insights to identify opportunities and drive decision-making. Spearhead new research initiatives and leverage data and insights to drive actionable recommendations, inform marketing strategy and develop new marketing programs. Use data to continuously optimize marketing effectiveness and future planning.
Collaborate, Mentor and Lead: Serve as a key marketing partner across Sega teams in North America, Europe and Japan. Align stakeholders around campaign priorities, timelines and strategic objectives. Help develop junior marketers through coaching, collaboration and feedback. Foster a creative, collaborative and high-performing team culture. Other responsibilities are performed as assigned or needed.

Requirements

Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons: For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status. To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams. To enhance the sharing of information necessary to effective job performance and product creation. To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.
Typically has 8+ years of experience in brand marketing, entertainment, gaming or consumer products.
Proven track record of developing and leading integrated marketing campaigns from strategy through execution.
Strong strategic thinking balanced with exceptional creative instincts.
Experience managing creative agencies and cross-functional partners.
Strong understanding of consumer insights, brand positioning and franchise marketing.
Excellent project management skills with ability to prioritize multiple initiatives simultaneously.
Strong presentation skills and ability to influence stakeholders across the organization.
Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI metrics.
Experience working across international markets is highly preferred.

SEGA OF AMERICA INC

3.4 Glassdoor

SEGA of America, Inc. a rapidly expanding video games publisher and developer within the western market, and is the US arm of SEGA Sammy, a world leader in the provision of interactive entertainment both inside and outside the home. SEGA develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms such as Xbox, PlayStation platforms, Nintendo platforms, PC and wireless devices.

Founded in 1960

Irvine, California, USA

475 employees (191 in marketing)

www.sega.com

74% recommend to a friend

81% CEO approval

Traffic Signals

Monthly Visitors

2.2M

Monthly Google Ads Budget

$20.8K

Traffic Source Mix

45.9%

Direct

36.2%

Referral

12%

Social

Paid

0.8%

Headcount Trend

Current headcount: ~476

Marketing Team

Marketing Team Size

116 (24% of company)

Median Career Experience

12.5 years

Median Tenure

3.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Marcella Churchill

VP SEGA/ATLUS Brand Marketing

At the company for 17 years 11 months

Matthew Allen

Vice President of Product Marketing

At the company for 4 years 2 months

Jason Fisher

Vice President, Marketing Services

At the company for 3 years

Ryan J. Lacina

VP, Brand & Product Marketing

At the company for 3 years 10 months

Recent News

Magic Jump Celebrates 30 Years with New SEGA® Partnership to Launch Sonic the Hedgehog™ Licensed Inflatables

Nov 14, 2025 • EIN News

JAKKS Pacific and SEGA of America Renew Global Toy Partnership for Sonic the Hedgehog™ Merchandise

Nov 3, 2025 • GlobeNewswire

JAKKS Pacific and SEGA of America Renew Global Toy Partnership for Sonic the Hedgehog™ Merchandise

Nov 3, 2025 • Yahoo Finance

Responsibilities

Drive Global Brand Strategy: In collaboration with management, help define and influence long-term brand strategies and annual marketing priorities for Sonic the Hedgehog. Champion a consistent global brand voice while evolving the franchise for new audiences. Identify emerging cultural, entertainment and consumer trends and translate insights into strategies that unlock new whitespace opportunities and increase long-term brand relevance.
Lead Integrated Marketing Campaigns: Develop and execute global marketing campaigns that support game launches, tentpole films, consumer products, licensing initiatives and live experiences. Build and lead integrated marketing plans spanning social, PR, influencer, digital, paid media, and experiential channels. Ensure campaigns deliver measurable business results while strengthening the overall franchise.
Build Iconic Creative, Content & Storytelling: Partner closely with internal creative teams and agencies to develop breakthrough creative that reflects the Sonic DNA and support global brand strategies. Oversee the development and production of key marketing assets including trailers, key art, digital campaigns, promotional materials and event experiences. Maintain high creative standards across every consumer touchpoint.
Grow the Franchise: Support initiatives that expand Sonic into new audiences, categories and cultural spaces. Collaborate with licensing, gaming and content teams to achieve larger business goals and drive top-line revenue growth. Identify and evaluate new opportunities to reach new audiences, deepen fan affinity and engagement, and accelerate long-term franchise growth.
Track & Measure Performance: Track and analyze campaign performance, brand health, and consumer insights to identify opportunities and drive decision-making. Spearhead new research initiatives and leverage data and insights to drive actionable recommendations, inform marketing strategy and develop new marketing programs. Use data to continuously optimize marketing effectiveness and future planning.
Collaborate, Mentor and Lead: Serve as a key marketing partner across Sega teams in North America, Europe and Japan. Align stakeholders around campaign priorities, timelines and strategic objectives. Help develop junior marketers through coaching, collaboration and feedback. Foster a creative, collaborative and high-performing team culture. Other responsibilities are performed as assigned or needed.

Requirements

Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons: For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status. To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams. To enhance the sharing of information necessary to effective job performance and product creation. To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.
Typically has 8+ years of experience in brand marketing, entertainment, gaming or consumer products.
Proven track record of developing and leading integrated marketing campaigns from strategy through execution.
Strong strategic thinking balanced with exceptional creative instincts.
Experience managing creative agencies and cross-functional partners.
Strong understanding of consumer insights, brand positioning and franchise marketing.
Excellent project management skills with ability to prioritize multiple initiatives simultaneously.
Strong presentation skills and ability to influence stakeholders across the organization.
Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI metrics.
Experience working across international markets is highly preferred.