4 weeks ago
Marketing Communications Manager -- Newly Created Position
Seamen's Bank
USA (Hybrid)Full time$65K/yr – $87K/yr
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Marketing Communications Manager -- Newly Created Position
USA (Hybrid)
$65K/yr – $87K/yrMid Level3+ years expFull time
Posted 4 weeks ago
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Job Summary
Own Seamen’s Bank multi-channel marketing engine with a strong emphasis on content, social, email, and campaigns that move traffic and revenue across local and surrounding markets.
- Digital & Social Execution: Own social channels, content calendars, and scheduling to boost reach and engagement.
- Content & Messaging: Serve as primary creator, translate financial products, and craft compelling copy for digital and print.
- Campaign Planning & Metrics: Plan, run, and analyze product and service campaigns, measure impact, and optimize ROI.
Job Description
Own a multi-channel marketing engine focusing on digital marketing, content, and campaigns to drive audience reach and revenue for Seamen’s Bank.
- Digital Marketing & Social Media: Own management of social platforms, content creation and scheduling to maximize engagement and reach.
- Email Campaigns & Website: Launch and develop email programs to drive traffic to the Bank website and revenue-generating departments; Manage, update, and optimize the site for fresh content.
- Content Creation & Copy: Serve as primary content creator, translate complex financial products, and shape raw material into impactful messaging; write and collaborate on copy.
- Brand Management & Awareness: Maintain consistent messaging and branding; position the Bank as a community leader and partner; drive brand moments and news.
- Campaign Development & Management: Plan, execute, and analyze product/services campaigns; target customers across geographies and grow market share.
- Media Outreach & Expert Positioning: Build a multi-channel media list, pitch content, and collaborate with internal experts to position the Bank as an industry leader.
- Performance Tracking: Monitor and report on marketing metrics; optimize strategies based on data and trends.
- Budget Management: Allocate resources efficiently and track ROI across initiatives.
- Additional Duties: Remove roadblocks, assist with communications needs, manage calendars, and coordinate vendors and events.
Seamen's Bank
Seamen's Bank is an independent, locally managed bank serving businesses and residents from Provincetown through Brewster. Known for offering competitive banking products and professional, friendly service, Seamen's is the oldest bank on Cape Cod.Member FDIC Member DIF
Traffic Signals
Monthly Visitors
5.3K
Traffic Source Mix
Search
39.4%
Direct
40.8%
Referral
8.1%
Social
10%
Paid
1.6%
Headcount Trend
Current headcount: ~56
Marketing Team
Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
2