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4 marketing jobs

Instructional Empowerment logo
6 days ago

Digital Marketing Manager

Instructional Empowerment

USA (Unknown)Full time$90K/yr – $95K/yr
Instructional Empowerment logo
6 days ago

Digital Marketing Manager

Instructional Empowerment

Blairsville, PA (Remote)Full time$90K/yr – $95K/yr
Instructional Empowerment logo
3 weeks ago

Brand & Thought Leadership Manager

Instructional Empowerment

West Palm Beach, FL (Unknown)Full time$80K/yr – $85K/yr
Instructional Empowerment logo
1 month ago

PR & Social Media Strategist

Instructional Empowerment

USA (Unknown)Full time$65K/yr – $75K/yr

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4 jobs
Instructional Empowerment logo

Digital Marketing Manager

Instructional Empowerment

USA (Unknown)

$90K/yr - $95K/yrIn-houseFull-timeSenior level6+ years exp.
6 days ago
Instructional Empowerment logo

Digital Marketing Manager

Instructional Empowerment

Blairsville, PA (Remote)

$90K/yr - $95K/yrIn-houseFull-timeSenior level6+ years exp.
6 days ago
Instructional Empowerment logo

Brand & Thought Leadership Manager

Instructional Empowerment

West Palm Beach, FL (Unknown)

$80K/yr - $85K/yrIn-houseFull-timeManager
3 weeks ago
Instructional Empowerment logo

PR & Social Media Strategist

Instructional Empowerment

USA (Unknown)

$65K/yr - $75K/yrIn-houseFull-timeMid level
1 month ago
Instructional Empowerment logo
Instructional Empowerment

Digital Marketing Manager

USA (Unknown)

$90K/yr – $95K/yrSenior Level6+ years expFull time

Posted 6 days ago

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Job Summary

Own the digital demand-gen engine by leading multi‑channel campaigns, from strategy and targeting to measurement and marketing automation.

  • Drive integrated demand generation programs across paid media, email, events, and content.
  • Oversee HubSpot administration and data-driven lead nurturing and MQL/Sales handoffs.
  • Establish and optimize tracking, attribution, and reporting with GA4, GTM, and marketing integrations.

Job Description

Responsibilities

  • Digital Marketing Strategy
  • Develop and execute integrated digital marketing strategies that drive qualified leads and measurable pipeline growth.
  • Plan and manage multi-channel marketing campaigns across paid media, email, webinars, events, website content, and landing pages.
  • Build campaigns that engage prospective customers throughout every stage of the buyer journey.
  • Partner with Product Marketing to translate product capabilities into compelling, customer-focused messaging and campaign positioning.
  • Align marketing initiatives with organizational growth objectives and business development priorities.
  • Paid Media & Digital Marketing
  • Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, Meta, YouTube, and other digital platforms.
  • Develop audience targeting strategies focused on superintendents, district leaders, principals, instructional leaders, and classroom educators.
  • Manage campaign budgets while maximizing return on advertising spend (ROAS).

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent combination of education and experience).
  • 6–8 years of progressive experience in digital marketing, demand generation, growth marketing, or performance marketing within a B2B organization.
  • Demonstrated success developing and executing integrated demand generation programs that generate qualified leads and measurable pipeline growth.
  • Extensive hands-on experience administering HubSpot Marketing Hub, including workflows, lead scoring, segmentation, reporting, and marketing automation.
  • Proven experience managing paid advertising campaigns across Google Ads, LinkedIn Campaign Manager, and other digital advertising platforms.
  • Strong experience implementing and managing Google Tag Manager, Google Analytics 4 (GA4), conversion tracking, and marketing attribution.
  • Experience working with Salesforce CRM and managing marketing technology integrations.
  • Strong analytical skills with the ability to interpret campaign data, identify opportunities, and translate insights into business recommendations.
  • Excellent written, verbal, and presentation skills with the ability to communicate complex ideas clearly.
  • Experience collaborating with cross-functional teams and managing multiple priorities in a fast-paced environment.

Preferred

  • Experience marketing products or services to K–12 school districts, education leaders, or other public-sector audiences.
  • Expertise in conversion rate optimization (CRO), SEO, and Answer Engine Optimization (AEO).
  • Experience supporting product launches and go-to-market initiatives.
  • HubSpot, Salesforce, Google Ads, or Google Analytics certifications.
  • Experience promoting webinars, conferences, and virtual events.

Benefits

  • A Benefits Package Designed Around Your Well-Being
  • Multiple medical plan options, including a 100% employer-paid health plan
  • HSA and FSA options available to save for medical expenses, with employer-funded HSA contributions for those participating in eligible healthcare plans
  • Company-paid dental, vision, life, STD, and LTD coverage
  • 15 days of PTO available in your first year of employment
  • 8 paid holidays, plus 2 floating holidays
  • 401(k) with a 4% company match
Instructional Empowerment logo

Instructional Empowerment

At Instructional Empowerment, our mission is to end generational poverty and eliminate achievement gaps through redesigned rigorous Tier 1 instruction that ensures deeper learning for ALL students. We believe true empowerment is achieved when systems and structures align to ensure students engage in rigorous, standards-based tasks that build knowledge with peers in collaborative, interdependent teams. We partner with school and district leaders to build schools’ capacity and instructional systems, driving rapid, measurable, and long-term student outcomes. By shifting from teacher-directed instruction to student-led team learning, we empower every student to become an independent, critical thinker who takes ownership of their learning. We are so serious about our mission that we founded our own independent Applied Research Center. Our research center verifies every project using the most exacting federal research standards. We ensure our methods work in every school and every classroom in all the different communities that our partner schools serve. When implemented effectively, student-led team learning has been proven to close or narrow opportunity and achievement gaps. We see this impact across our partner schools, where students develop the high-agency skills essential for success in a rapidly evolving world. If you believe what we believe, we hope you’ll join us to make the teaching and learning process more empowering for every child and educator.

Founded in 2022
Blairsville, Pennsylvania, USA
98 employees (11 in marketing)
www.instructionalempowerment.com

Salaries

Posted range

$90K/yr – $95K/yr

Taken straight from the job posting.

See all Instructional Empowerment salaries

Marketing Team

Marketing Team Size
11 (11% of company)
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
3.8K
Monthly Google Ads Budget
$8
Traffic Source Mix
Search
31.6%
Direct
44.3%
Referral
7.4%
Social
15.1%
Paid
1.4%

Headcount Trend

Current headcount: ~98

Recent News

East Orange School District Secures $1.1 Million to Boost Literacy and Empower Teachers
Oct 26, 2025 • TAPinto
Instructional Empowerment Program Misses the Mark for CRCSD High Schoolers
Jan 29, 2025 • Kennedy Torch
Allyson Vail on LinkedIn: #be2024
Jun 21, 2024 • LinkedIn
Instructional Empowerment on LinkedIn: Just one month remaining until we meet in Orlando for the 13th Annual…
May 28, 2024 • LinkedIn
Instructional Empowerment on LinkedIn: Vision-Driven Teacher Evaluation - The Marzano Evaluation Center
Feb 9, 2024 • LinkedIn
Instructional Empowerment on LinkedIn: #be2024
Jan 9, 2024 • LinkedIn

Links

www.instructionalempowerment.comLinkedInX (Twitter)Crunchbase