On Digitals

STRATEGIC PLANNER & COPYWRITER

New York, USA (On-site)

₫19000K/mo – ₫24000K/moMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive strategic planning and content development for bilingual brand storytelling and cross-channel campaigns.

Own briefs from brand growth framing through to IMC and campaign planning.
Must-have: 5+ years in strategic planning or copywriting in agencies.
Standout: Bilingual content creation in Vietnamese and English with strong storytelling.

Job Description

Responsibilities

Critical analyze and reframe briefs through the lens of brand growth and business impact.
Identify the core business challenge behind each brief and translate it into a focused communication problem to solve.
Synthesize market trends, category dynamics, cultural signals, competitive landscape, and consumer behavior into meaningful insights.
Transform research findings into strategic opportunities that unlock strong creative and communication ideas.
Build strategic models across brand positioning, communication strategy, IMC planning, and social/digital campaign planning.
Define messaging frameworks, audience direction, communication territories, and touchpoint strategies across the customer journey.
Develop big ideas, campaign concepts, communication narratives, and strategic directions aligned with campaign objectives.
Write and develop high-quality content in both Vietnamese and English across a wide range of formats, including campaign messaging, social content, website copy, digital campaign content, branded content, video scripts, taglines, slogans, key messages, and value propositions.
Build content strategies aligned with brand positioning and marketing objectives.
Ensure verbal expression is aligned with strategy, tone of voice, creative direction, and platform requirements.

Requirements

Minimum of 5 years of experience in Strategic Planning, Copywriting, Communication Planning, Brand Planning, or related roles, preferably in advertising, communication, creative, or digital agencies.
Strong understanding of marketing strategy, brand strategy, communication strategy, and integrated campaign development.
Excellent writing, storytelling, and presentation skills in both Vietnamese.
Strong sense of ownership, accountability, adaptability, and solution-oriented thinking.
Ability to analyze content and campaign performance and provide optimization recommendations.
Able to work effectively with internal teams and handle execution with consistency and professionalism.

Benefits

Competitive income, negotiable based on capability (with on-time salary payment guaranteed).
13th-month salary bonus and salary review twice a year based on performance. Other benefits include birthday, New Year, and other holiday benefits.
Social insurance contribution based on full actual salary.
12 annual leave days plus public holidays in accordance with labor law.
Annual health check-up provided.
Friday Happy Hour – a relaxing space to unwind and connect with teammates, plus bonuses and gifts for holidays, Tet, and birthdays. A dynamic and professional agency environment with many opportunities to work with international clients.

On Digitals

We are On Digitals, a digital marketing agency based in Vietnam. Our passion is to help businesses scale and drive revenue through creative digital marketing campaigns.We deliver the best KPIs with advanced digital solutions tailored to your needs.Our digital marketing services include SEO consulting, PPC management, Web and eCommerce design and development.We are based in Vietnam but our clients and business partners are worldwide. No matter your business niche or your company type, our technical experts will craft a customized digital strategy to drive hot leads towards you.Contact us today to get a free digital consultation and start increasing your sale.

Founded in 2019

Ho Chi Minh City, Ho Chi Minh City, VNM

18 employees (9 in marketing)

ondigitals.com

Traffic Signals

Monthly Visitors

12.3K

Traffic Source Mix

56.3%

Direct

26.8%

Referral

11.6%

Social

Paid

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size

8 (44% of company)

Responsibilities

Critical analyze and reframe briefs through the lens of brand growth and business impact.
Identify the core business challenge behind each brief and translate it into a focused communication problem to solve.
Synthesize market trends, category dynamics, cultural signals, competitive landscape, and consumer behavior into meaningful insights.
Transform research findings into strategic opportunities that unlock strong creative and communication ideas.
Build strategic models across brand positioning, communication strategy, IMC planning, and social/digital campaign planning.
Define messaging frameworks, audience direction, communication territories, and touchpoint strategies across the customer journey.
Develop big ideas, campaign concepts, communication narratives, and strategic directions aligned with campaign objectives.
Write and develop high-quality content in both Vietnamese and English across a wide range of formats, including campaign messaging, social content, website copy, digital campaign content, branded content, video scripts, taglines, slogans, key messages, and value propositions.
Build content strategies aligned with brand positioning and marketing objectives.
Ensure verbal expression is aligned with strategy, tone of voice, creative direction, and platform requirements.

Requirements

Minimum of 5 years of experience in Strategic Planning, Copywriting, Communication Planning, Brand Planning, or related roles, preferably in advertising, communication, creative, or digital agencies.
Strong understanding of marketing strategy, brand strategy, communication strategy, and integrated campaign development.
Excellent writing, storytelling, and presentation skills in both Vietnamese.
Strong sense of ownership, accountability, adaptability, and solution-oriented thinking.
Ability to analyze content and campaign performance and provide optimization recommendations.
Able to work effectively with internal teams and handle execution with consistency and professionalism.

Benefits

Competitive income, negotiable based on capability (with on-time salary payment guaranteed).
13th-month salary bonus and salary review twice a year based on performance. Other benefits include birthday, New Year, and other holiday benefits.
Social insurance contribution based on full actual salary.
12 annual leave days plus public holidays in accordance with labor law.
Annual health check-up provided.
Friday Happy Hour – a relaxing space to unwind and connect with teammates, plus bonuses and gifts for holidays, Tet, and birthdays. A dynamic and professional agency environment with many opportunities to work with international clients.