Incubator Lab

Performance Marketing Analyst

Miami, FL (Remote)

$4K/mo – $5K/moMid LevelContract

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end performance marketing analytics by tracking ad lifecycles, reporting daily results, and surfacing actionable recommendations to guide creative and spend decisions.

Own ad lifecycle tracking from planning to launch
Generate clear daily reports and actionable recommendations

Job Description

Responsibilities

Track Ad Lifecycles: Monitor ads from initial planning in ClickUp to launch in Meta Ads Manager and Google Ads.
Daily Reporting: Deliver daily performance reporting detailing spend, results, and key metrics to show which ads are working and which aren't.
Monitor Spend: Track which ads are picking up spend day-to-day and flag early winners and losers.
Traceability: Match live ads back to their source ideas and briefs in ClickUp so every ad is traceable to its concept.
Hypothesis Tracking: Track the specific hypotheses we are testing and report whether each idea is performing or falling flat.
Data Management: Keep ClickUp updated so the team always has an accurate, current view of what is live and how it is performing.
Provide Recommendations: Surface trends, patterns, and actionable recommendations from the raw data to help guide creative and spend decisions.

Requirements

Hands-on experience with Meta Ads Manager reading and interpreting ad performance data.
Familiarity with ClickUp (or a comparable project management tool) for tracking tasks and ideas.
Working knowledge of Google Ads.
Comfortable working with numbers and turning raw ad data into clear, simple daily reporting.
Strong attention to detail and highly organized—able to match ads across multiple platforms without losing track.
Reliable and consistent, as this is a daily reporting role.
Clear communicator who can explain what the data means, rather than just reporting the numbers.

Preferred

Experience in a DTC (Direct-to-Consumer) / e-commerce or high-volume creative-testing environment.
Familiarity with tracking creative hypotheses or structured ad testing.

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size

3 (60% of company)

Marketing Roles Posted (Last 30 Days)

Responsibilities

Track Ad Lifecycles: Monitor ads from initial planning in ClickUp to launch in Meta Ads Manager and Google Ads.
Daily Reporting: Deliver daily performance reporting detailing spend, results, and key metrics to show which ads are working and which aren't.
Monitor Spend: Track which ads are picking up spend day-to-day and flag early winners and losers.
Traceability: Match live ads back to their source ideas and briefs in ClickUp so every ad is traceable to its concept.
Hypothesis Tracking: Track the specific hypotheses we are testing and report whether each idea is performing or falling flat.
Data Management: Keep ClickUp updated so the team always has an accurate, current view of what is live and how it is performing.
Provide Recommendations: Surface trends, patterns, and actionable recommendations from the raw data to help guide creative and spend decisions.

Requirements

Hands-on experience with Meta Ads Manager reading and interpreting ad performance data.
Familiarity with ClickUp (or a comparable project management tool) for tracking tasks and ideas.
Working knowledge of Google Ads.
Comfortable working with numbers and turning raw ad data into clear, simple daily reporting.
Strong attention to detail and highly organized—able to match ads across multiple platforms without losing track.
Reliable and consistent, as this is a daily reporting role.
Clear communicator who can explain what the data means, rather than just reporting the numbers.

Preferred

Experience in a DTC (Direct-to-Consumer) / e-commerce or high-volume creative-testing environment.
Familiarity with tracking creative hypotheses or structured ad testing.