2 weeks ago
Functional Analyst-Marketing Technology
Tommy Bahama
Seattle, WA (On-site)Full time$83K/yr – $110K/yr
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Functional Analyst-Marketing Technology
Seattle, WA (On-site)
$83K/yr – $110K/yrMid Level4+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own and govern the delivery, stability, and continuous improvement of marketing technology and customer data capabilities, collaborating with IT, Digital, and Marketing to ensure reliable data flows, integrations, and customer experiences across CRM, AEP, and connected systems.
- Lead cross-system testing, data validation, and issue resolution for marketing tech solutions
- Drive end-to-end data movement validation and monitoring across enterprise platforms
- Steer knowledge of Adobe Experience Cloud and CRM integrations to optimize customer journeys
Job Description
Responsibilities
- This role supports the delivery, stability, and continuous improvement of marketing technology and customer data capabilities across the enterprise. The Functional Analyst – MarTech plays a key role in ensuring that customer data flows, system integrations, and digital experiences function seamlessly across CRM, Adobe Experience Platform (AEP), and connected enterprise systems.
- This position partners with IT, Digital, Marketing, and business stakeholders to enable a consistent and high-quality customer journey across retail and digital touchpoints. This includes supporting testing, data validation, integration monitoring, and cross-system issue resolution to ensure reliable and accurate customer experiences.
- This role sits at the intersection of business, data, and technology, ensuring that marketing technology solutions are implemented effectively, operate reliably, and deliver value to both the customer and the business.
- Working in close partnership with business stakeholders, IT, and project teams, the Functional Analyst – MarTech will:
- MarTech & Customer Data Expertise
- - Develop strong knowledge of Adobe Experience Cloud (AEM, Analytics, Target, AEP) and CRM/customer data platforms
- - Understand end-to-end customer journeys across retail, eCommerce, and marketing channels
- - Support personalization, segmentation, and customer engagement initiatives
- Enterprise System Monitoring & Integration Oversight
- - Monitor and interact with enterprise systems spanning eCommerce, POS, OMS, marketing platforms, and data systems
Requirements
- Bachelor’s degree in Information Systems, Business, or equivalent experience
- 4–5 years of experience with enterprise systems or marketing technology platforms
- Experience with system integrations and data flows
- Experience supporting QA/UAT and testing activities
Preferred
- Experience with Adobe Experience Cloud or similar platforms preferred
Benefits
- Health, Dental, Vision, 401K with generous matching program, generous paid time off.
- Potential Annual Bonus Opportunity.
- 50% discount at restaurants and retail locations.
- Career advancement opportunities as we are growing!
- For more benefit related information please click HERE.
Tommy Bahama
3.4 Glassdoor
30 + years ago, our founders started a brand based on the refined, unhurried attitude of coastal life. To our guests, Tommy Bahama soon became synonymous with laid-back style and the concept of living the Island Life.What started as a causal, upscale menswear collection quickly evolved into a unique luxury lifestyle brand. The Tommy Bahama offering has grown to include both men’s and women’s apparel, home and beach goods, and a thriving restaurant and bar business. Everything that bears the Tommy Bahama name is created with an unwavering eye towards quality.More than ever, our focus is on taking our guests someplace great — through exceptional service, upscale products, and delicious food and drinks. Maintaining our unique point of view requires a diverse team that includes apparel designers, e-commerce and technology experts, manufacturing and operations, and, of course, retail and hospitality professionals. We would love to have you share your talents with us!Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is an island-inspired lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama stores worldwide, with 16 of those locations offering a Tommy Bahama restaurant & bar. Tommy Bahama products are also available at the country’s finest retailers, including Nordstrom and other specialty retailers and TommyBahama.com ships to over 100 countries. Additional stores will be opening this year. More information, please visit www.tommybahama.com.
Founded in 1993
Seattle, Washington, USA
2.8K employees (321 in marketing)
53% recommend to a friend
65% CEO approval
Traffic Signals
Monthly Visitors
2.1M
Monthly Google Ads Budget
$162.6K
Traffic Source Mix
Search
28.4%
Direct
61%
Referral
6.1%
Social
2.3%
Paid
2%
Headcount Trend
Current headcount: ~2.8K
Marketing Team
Marketing Team Size
156 (6% of company)
Median Career Experience
14.5 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Lisa Atwood
Executive Vice President Digital and Marketing
At the company for 23 years 9 months
Geraldine Chua
Head of Brand Content
At the company for 7 years 4 months
Mark Goulet
Director of Visual Merchandising and Brand Experience
At the company for 2 years 5 months
Rachel Doyon
Creative Director - Brand, Digital, and Print
At the company for 2 years 6 months