3 days ago
Digital Marketing Manager-Temporary
Tommy Bahama
Seattle, WA (On-site)Full time$108K/yr – $135K/yr
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Digital Marketing Manager-Temporary
Seattle, WA (On-site)
$108K/yr – $135K/yrSenior Level5+ years expFull time
Posted 3 days ago
Job Summary
The role owns end-to-end management of external digital marketing partners, coordinating SEM, paid social, display, and affiliate programs, while driving planning, optimization, budgeting, and cross-functional collaboration during a temporary coverage period.
- Own agency relationships and performance tracking
- Lead campaign planning, briefs, and handoffs for a time-bound assignment
- Ensure alignment with brand and business objectives while managing budget and timelines
Job Description
Responsibilities
- Serve as the primary day-to-day contact for our external digital advertising agency, overseeing SEM, paid social, and display campaigns.
- Serve as the primary day-to-day contact for our external affiliate marketing agency, overseeing affiliate program performance, partner relationships, and payouts.
- Lead campaign planning and submit briefs for digital marketing campaigns already in flight or scheduled to launch during the coverage period.
- Track performance against goals for both agencies, offer constructive feedback, and drive continuous optimization.
- Manage digital marketing budgets across both agency relationships: forecast spend, track and process invoices, and reconcile monthly budgets.
- Analyze campaign and affiliate program performance, flagging risks or opportunities to leadership.
- Maintain the digital marketing calendar so it stays aligned with broader marketing initiatives and business objectives.
- Partner with cross-functional stakeholders (merchants, creative, eCommerce) to keep digital strategies aligned with key priorities during the transition.
- Traffic and approve ads before they go live; ensure campaign deadlines are met and provide recaps to key stakeholders.
- Maintain cohesive brand messaging across all digital touchpoints managed by both agencies.
Requirements
- 4-year degree with Marketing focus preferred, or equivalent experience
- Generally 5+ years of e-commerce and digital marketing experience, in-house or agency-side
- Proven experience managing external agency or vendor partners, ideally including both paid media and affiliate/partnership programs
- Technical proficiency in marketing platforms and tools (Google Ads, Meta Ads, SEO tools, affiliate networks, and Analytics)
- Comfortable stepping into an established program and getting up to speed quickly with minimal onboarding time
- Strong data-driven decision-making, with experience in performance analysis and reporting
- Solid understanding of paid search, paid social, programmatic, and affiliate channels
- Familiarity with web analytics terminology and reporting; Adobe Analytics a plus
- Strong interpersonal and communication skills
- Ability to manage multiple external relationships and deadlines simultaneously
Tommy Bahama
3.4 Glassdoor
30 + years ago, our founders started a brand based on the refined, unhurried attitude of coastal life. To our guests, Tommy Bahama soon became synonymous with laid-back style and the concept of living the Island Life.What started as a causal, upscale menswear collection quickly evolved into a unique luxury lifestyle brand. The Tommy Bahama offering has grown to include both men’s and women’s apparel, home and beach goods, and a thriving restaurant and bar business. Everything that bears the Tommy Bahama name is created with an unwavering eye towards quality.More than ever, our focus is on taking our guests someplace great — through exceptional service, upscale products, and delicious food and drinks. Maintaining our unique point of view requires a diverse team that includes apparel designers, e-commerce and technology experts, manufacturing and operations, and, of course, retail and hospitality professionals. We would love to have you share your talents with us!Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is an island-inspired lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama stores worldwide, with 16 of those locations offering a Tommy Bahama restaurant & bar. Tommy Bahama products are also available at the country’s finest retailers, including Nordstrom and other specialty retailers and TommyBahama.com ships to over 100 countries. Additional stores will be opening this year. More information, please visit www.tommybahama.com.
Founded in 1993
Seattle, Washington, USA
2.8K employees (321 in marketing)
53% recommend to a friend
65% CEO approval
Salaries
Posted range
$108K/yr – $135K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
156 (6% of company)
Median Career Experience
14.5 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Lisa Atwood
Executive Vice President Digital and Marketing
At the company for 23 years 11 months
Geraldine Chua
Head of Brand Content
At the company for 7 years 6 months
Mark Goulet
Director of Visual Merchandising and Brand Experience
At the company for 2 years 7 months
Rachel Doyon
Creative Director - Brand, Digital, and Print
At the company for 2 years 8 months
Traffic Signals
Monthly Visitors
2.1M
Monthly Google Ads Budget
$162.6K
Traffic Source Mix
Search
28.4%
Direct
61%
Referral
6.1%
Social
2.3%
Paid
2%
Headcount Trend
Current headcount: ~2.8K