4 weeks ago
Senior Content Strategy Manager
Epicor
Austin, TX (Hybrid)Full time$105K/yr – $178K/yr
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Senior Content Strategy Manager
Austin, TX (Hybrid)
$105K/yr – $178K/yrSenior LevelFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Generative Engine Optimization and AI-assisted publishing ownership drive content from strategy to pipeline impact.
- Own the consolidated content strategy and tie it to organic discovery, engagement, and pipeline growth.
- Coordinate a master content calendar across campaigns, channels, regions, and launches for visibility and reuse.
- Build AI-enabled publishing workflows and an adaptive content performance model to improve efficiency, quality, and discoverability.
Job Description
Responsibilities
- Own and consolidate content strategy to connect business priorities with organic discovery, buyer engagement, conversion, and pipeline growth.
- Translate inputs from Product Marketing, Demand Gen, Brand, International, and Digital teams into prioritized content roadmaps tied to measurable outcomes.
- Own the master content calendar across key marketing functions to ensure visibility, coordination, reuse, and alignment across campaigns, channels, regions, and launches.
- Build and operate the content supply chain across intake, prioritization, workflow, approvals, publishing readiness, governance, optimization, and measurement.
- Establish repeatable content frameworks, briefs, playbooks, templates, SEO and Generative Engine Optimization checklists, quality standards, and reporting routines to improve speed, consistency, quality, and scale.
- Develop AI-assisted, and eventually agentic, publishing workflows with human oversight to improve efficiency, scalability, quality control, and performance.
- Build a Generative Engine Optimization-forward content performance model, using analytics to improve discoverability, identify gaps, prioritize optimizations, and recommend where to create, refresh, consolidate, retire, or repurpose content.
Requirements
- Daily, advanced use of AI tools and platforms, including experience using AI to improve content performance, build custom agents or automations, streamline workflows, and strengthen quality control.
- Experience designing content systems for AI Overviews, large language model discovery, Generative Engine Optimization, and zero-click environments.
- Strong familiarity with content-led conversion rate optimization, including intent mapping, journey design, user experience and content interplay, and conversion optimization.
- Experience building global content governance, intake models, publishing workflows, and operating standards that balance scale with flexibility.
- Experience working across multiple sites, site migrations, global teams, and multiple time zones.
- Experience within complex business-to-business enterprise software markets.
- Strong cross-functional partnership skills, with the ability to work across Product Marketing, Demand Gen, Brand, International, and Digital teams without owning or mandating core messaging.
Preferred
- Experience connecting content strategy directly to qualified traffic, journey progression, lead quality, pipeline contribution, and business growth.
- Experience improving visibility, impression share, and citations across traditional search, AI Overviews, large language models, and Generative Engine Optimization surfaces.
Benefits
- Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.
- Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
- Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
- Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
- Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
- Global Mobility: Comprehensive support for international relocations and permanent residency processes.
Epicor
4.1 Glassdoor
We’re here for the hard-working businesses that keep the world turning. They’re the companies who make, move, and sell the things we all need. They trust Epicor to help them do business better. Their industries are our industries, and we understand them better than anyone. By working hand-in-hand with our customers, we get to know their business almost as well as they do. Our innovative solution sets are carefully curated to fit their needs, and built to respond flexibly to their fast-changing reality. We accelerate every customer’s ambitions, whether to grow and transform, or simply become more productive and effective. That’s what makes us the essential partners for the world’s most essential businesses.
Founded in 1972
Austin, Texas, USA
6.3K employees (224 in marketing)
83% recommend to a friend
86% CEO approval
Traffic Signals
Monthly Visitors
450.7K
Monthly Google Ads Budget
$165.7K
Traffic Source Mix
Search
35.6%
Direct
56.1%
Referral
4.9%
Social
0.8%
Paid
2.5%
Headcount Trend
Current headcount: ~6.3K
Marketing Team
Marketing Team Size
224 (4% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$5.7M
Last Raise
$5.7M
Post IPO Equity, 10 years ago
Funding History
- Jan 2016Post IPO Equity
- Feb 2003Post IPO Equity • $5.7M
- Sep 1988Private Equity