5 weeks ago
Sr. Analyst, Marketing Analytics
Coach
New York City, NY (Hybrid)Full time$102K/yr – $106K/yr
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Sr. Analyst, Marketing Analytics
New York City, NY (Hybrid)
$102K/yr – $106K/yrSenior Level4+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own global marketing analytics from pulse reporting to campaign optimization, testing design, and data-driven media planning, collaborating with Data Science and global teams.
- Lead real-time analytics and pulse reporting for campaigns
- Support development of media mix modeling and testing strategy
Job Description
Responsibilities
- Prepare and deliver comprehensive pulse reports for global marketing campaigns
- Partner with global teams on real-time analytics to support in-campaign optimizations
- Implement campaign and brand lift studies across paid platforms to enable measurement of brand marketing
- Analyze results globally and provide insights for campaign optimization, media planning and future strategies
- Support ongoing analytics of marketing performance across paid and owned channels
- Identify trends and opportunities to improve effectiveness of marketing channels
- Support development of media mix model including data ingestion and testing requirements
- Partner closely with internal Data Science team to calibrate the model
- Support global testing strategy across paid and email/SMS channels, including testing strategy, experiment design, and data analysis
- Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency
Requirements
- Requires a bachelor’s degree in Market Intelligence, Marketing, or related field, or foreign equivalent
- must have 4 years of experience in the job offered or related position
- must have experience with the following: Experience in marketing analytics, A/B testing, or related roles
- in statistical analysis and data visualization tool such as R, Python, Tableau, or similar
- with analytical tools such as modeling and reporting in Excel/Access or SQL
- with digital marketing channels, including paid search, social media, email, or SEO
- and with conveying complex findings to non-technical stakeholders
Benefits
- Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.
Coach
Coach was founded in 1941 as a family-run workshop. In a Manhattan loft, six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. Discerning consumers soon began to seek out the quality and unique nature of Coach craftsmanship.Now greatly expanded, Coach is a modern American luxury brand with a rich heritage of craftsmanship and New York style. We continue to maintain the highest standards for materials and workmanship. Coach's exceptional workforce remains committed to carefully upholding the principles of quality and integrity that define the company. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality and durability, and our commitment to customer service.
Traffic Signals
Monthly Visitors
10.3M
Monthly Google Ads Budget
$89.2K
Traffic Source Mix
Search
40.5%
Direct
51.1%
Referral
4.6%
Social
2.4%
Paid
1.1%
Headcount Trend
Current headcount: ~12.7K
Marketing Team
Marketing Team Size
596 (5% of company)
Marketing Roles Posted (Last 30 Days)
1